Path of Exile Audience in United States

Path of Exile logo

Path of Exile has an estimated audience of 525,315 people in United States. 23.3% are female, 76.7% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Origin (digital distribution software), Green Man Gaming, NeoGAF, GameZone.

The average Path of Exile fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Origin (digital distribution software), Green Man Gaming, with strongest over-indexing on Micro Center (46.35× the country average). Demographically, the Path of Exile audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Path of Exile fans

Demographic split for Path of Exile audience in United States
MetricValue
Female23.3%
Male76.7%
Average age30.6
Estimated audience size525,315

Audience persona

The typical Path of Exile fan in United States is more male, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Path of Exile in United States
RegionReachAffinity
California66,6851.15×
Texas41,5770.92×
Florida32,1200.9×
New York23,9700.82×
Washington17,9181.7×
Ohio16,9361.05×
Pennsylvania16,2540.92×
Illinois16,0940.92×
Michigan15,0241.09×
North Carolina13,9190.88×
Georgia12,8870.8×
Virginia12,7220.99×
Arizona10,5220.98×
Tennessee10,2520.97×
New Jersey10,2350.77×
Indiana9,8311.02×
Massachusetts9,8230.95×
Missouri9,5981.13×
Colorado9,5631.15×
Oregon9,3861.56×
Minnesota9,0611.2×
Wisconsin8,9361.13×
Maryland8,3250.92×
Oklahoma7,0511.21×
Kentucky6,3510.96×
South Carolina6,2750.79×
Nevada5,6391.11×
Alabama5,6220.77×
Utah5,6071.19×
Louisiana5,4630.81×
Connecticut4,6710.89×
Kansas4,5821.11×
Iowa4,4791.03×
Arkansas4,3491×
Idaho3,0351.15×
Mississippi3,0240.7×
Nebraska2,6170.99×
West Virginia2,5611.05×
New Hampshire2,4011.16×
Hawaii2,2501×
Maine2,1311.13×
New Mexico1,9890.76×
Montana1,5001.03×
Rhode Island1,4060.84×
Alaska1,3771.22×
North Dakota1,2161.13×
Washington, District of Columbia1,1830.75×
South Dakota1,1320.93×
Delaware9140.63×
Vermont8550.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Path of Exile audience
BrandAffinityCategory
Micro Center46.35×Shopping
Origin (digital distribution software)96.11×Games
Green Man Gaming133.66×Shopping
NeoGAF191.91×Internet & Social Media
GameZone190.22×Sports
Diablo (series)36.35×Games
Whitley173.4×Music & Radio
GOG.com90.32×Games
Homefront (video game)113.75×Games
Micron Technology111.95×Business & Career
TP-Link69.35×Technology & Electronics
Groovy (programming language)21.34×Technology & Electronics
ASRock114.55×Technology & Electronics
Reddit6.58×Internet & Social Media
Uplay114.14×Internet & Social Media
Micro-Star International43.08×Technology & Electronics
Newegg22.76×Shopping
Cooler Master71.09×Technology & Electronics
Now You See Me (film)20×Movies & TV
UniFi56.68×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Path of Exile audience
TraitClusterScore
Early Adopter MentalityPOWER1.63
LGBTQ+ IdentityOPEN1.36
Family OrientationCONSERVATISM1.31
Risk AppetiteTHRILL1.16
Need for SecurityCONSERVATISM1.13
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Path of Exile
CountryShare
United States14.3%
Spain12.8%
Germany7.5%

See Path of Exile audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Path of Exile have in United States?

Path of Exile has an estimated audience of 525,315 people in United States, concentrated in California and Texas.

What is the gender split and age of Path of Exile fans?

23.3% of Path of Exile fans are female, 76.7% are male, with an average age of 30.6 years.

Which brands do Path of Exile fans like most?

Path of Exile fans show strongest brand affinity for Micro Center (46.35×), Origin (digital distribution software) (96.11×), and Green Man Gaming (133.66×) over the country average.

Where do Path of Exile fans live in United States?

Path of Exile fans in United States are most concentrated in California (reach 66,685), Texas (reach 41,577), and Florida (reach 32,120). These three regions account for the largest share of the active audience.

What other brands do Path of Exile fans also like?

Beyond Path of Exile itself, the audience over-indexes on Origin (digital distribution software) (96.11×), Green Man Gaming (133.66×), NeoGAF (191.91×), and GameZone (190.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Path of Exile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.