Rascasse Audience Intelligence

UniFi Target Market in United States

A data profile of the people who buy, follow and care about UniFi in United States — modelled from more than twelve digital signal sources. UniFi has an estimated audience of 733,687 people in United States.

#2989among Brand in United States#853in Technology & Electronics

The average UniFi fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Path of Exile, Alexandria Ocasio-Cortez, Green Man Gaming, with strongest over-indexing on Path of Exile (876.53× the country average).

Demographically, the UniFi audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UniFi fan in United States is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Path of Exile.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UniFi profile in United States.

Audience size
734K
in United States
Gender
28.3%♀
71.7% male
Age
38.0
average years
Country rank
#29039
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UniFi

28.3% are female, 71.7% are male, average age 38.0.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for UniFi audience in United States
MetricValue
Female28.3%
Male71.7%
Average age38.0
Estimated audience size733,687
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the UniFi audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4918%
50+18%
Fig. 04

Worldwide distribution

13.3%

of the worldwide UniFi audience comes from United States.

Worldwide audience distribution share by country for UniFi
CountryShare
Malaysia32.6%
United States13.3%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UniFi audience in United States is strongest.

Fig. 05

Top regions by affinity

UniFi customers by region in United States
#RegionReachAffinity×
01Georgia~40K1.94×
02Washington~20K1.51×
03Utah~9K1.42×
04Alaska~2K1.31×
05North Dakota~2K1.21×
06Minnesota~10K1.20×
07Colorado~10K1.17×
08Nevada~8K1.17×
09Montana~2K1.17×
10California~90K1.16×
11Idaho~4K1.16×
12Hawaii~4K1.14×
13New Hampshire~3K1.14×
14North Carolina~20K1.13×
15Vermont~1K1.10×
16Oregon~9K1.09×
17Nebraska~4K1.07×
18Illinois~30K1.05×
19Michigan~20K1.05×
20South Dakota~2K1.03×
21Virginia~20K1.02×
22Texas~60K1.01×
23Iowa~6K1.01×
24Wisconsin~10K1.00×
25Florida~50K0.96×
26Maine~2K0.95×
27Missouri~10K0.93×
28Kansas~5K0.93×
29New York~40K0.92×
30Connecticut~7K0.92×
31Tennessee~10K0.91×
32Washington, District of Columbia~2K0.89×
33Pennsylvania~20K0.88×
34Ohio~20K0.87×
35Massachusetts~10K0.87×
36Rhode Island~2K0.87×
37Maryland~10K0.86×
38South Carolina~9K0.86×
39Oklahoma~7K0.86×
40Indiana~10K0.83×
41Alabama~8K0.83×
42Arkansas~5K0.83×
43New Jersey~10K0.81×
44Kentucky~7K0.80×
45West Virginia~3K0.80×
46Arizona~10K0.79×
47Louisiana~7K0.77×
48New Mexico~3K0.73×
49Delaware~1K0.71×
50Mississippi~4K0.65×
Fig. 06

Affinity by region

Affinity by region — UniFi, United States
0.65×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UniFi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UniFi audience
#·InterestCategoryAffinity×
01Path of ExileGames876.53×
02Green Man GamingShopping595.24×
03ZotacTechnology & Electronics557.14×
04Fractal DesignTechnology & Electronics400.00×
05Micron TechnologyBusiness & Career382.68×
06Samsung SSDTopic377.83×
07PNY TechnologiesTechnology & Electronics362.50×
08ThermaltakeTechnology & Electronics357.14×
09VG247Games333.33×
10FnaticSports284.69×
11GOG.comGames284.03×
12ASRockTechnology & Electronics241.76×
13GameZoneSports237.88×
14Power supply unit (computer)Technology & Electronics217.40×
15TechSpotTechnology & Electronics209.52×
16Alexandria Ocasio-CortezPolitics & Society206.77×
17CyberPower Inc.Shopping188.00×
18iBuyPowerGames187.50×
19TP-LinkTechnology & Electronics174.81×
20Water coolingTechnology & Electronics161.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UniFi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UniFi audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.63×
Career OrientationPOWER1.36×
Luxury OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UniFi audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.65×
TraditionCONSERVATISM0.69×
Community OrientationOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is UniFi's target market in United States?

UniFi's target market in United States covers an estimated 733,687 people, concentrated in California and Texas.

02

What is the gender split and age of UniFi customers?

28.3% of the UniFi audience are female, 71.7% are male, with an average age of 38.0 years.

03

Which brands do UniFi fans like most?

UniFi fans show strongest brand affinity for Path of Exile (876.53×), Alexandria Ocasio-Cortez (206.77×), and Green Man Gaming (595.24×) over the country average.

04

Where do UniFi fans live in United States?

UniFi fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do UniFi fans also like?

Beyond UniFi itself, the audience over-indexes on Alexandria Ocasio-Cortez (206.77×), Green Man Gaming (595.24×), Micron Technology (382.68×), and Fnatic (284.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See UniFi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UniFi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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