UniFi Audience in United States

UniFi logo

UniFi has an estimated audience of 717,479 people in United States. 28.3% are female, 71.7% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Path of Exile, Green Man Gaming, Fnatic, Fractal Design, GOG.com.

The average UniFi fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Path of Exile, Green Man Gaming, Fnatic, with strongest over-indexing on Path of Exile (876.53× the country average). Demographically, the UniFi audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of UniFi fans

Demographic split for UniFi audience in United States
MetricValue
Female28.3%
Male71.7%
Average age38.0
Estimated audience size717,479

Audience persona

The typical UniFi fan in United States is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Path of Exile.

Top regions in United States

Top regions ranked by reach for UniFi in United States
RegionReachAffinity
California95,8631.21×
Texas66,8531.08×
Florida48,1240.99×
Georgia46,7612.12×
New York39,3310.98×
North Carolina27,2711.26×
Illinois23,2850.97×
Washington22,4741.56×
Pennsylvania21,8080.9×
Michigan20,3501.08×
Ohio19,7200.89×
Virginia18,6361.07×
New Jersey14,6410.8×
Colorado13,6071.2×
Minnesota12,8451.25×
Tennessee12,5790.87×
Massachusetts12,4600.88×
Indiana10,9980.84×
Arizona10,9520.75×
Wisconsin10,9431.01×
Maryland10,2210.83×
Missouri10,1980.88×
Oregon9,2421.12×
South Carolina9,2220.85×
Utah9,1471.42×
Nevada8,1051.17×
Alabama7,9900.8×
Kentucky7,2400.8×
Louisiana6,9100.75×
Oklahoma6,7880.85×
Connecticut6,6380.92×
Iowa5,9151×
Kansas5,1930.92×
Arkansas4,6790.79×
Idaho3,9291.09×
Nebraska3,7061.03×
Hawaii3,5821.16×
Mississippi3,4360.58×
New Hampshire3,1231.1×
New Mexico2,5410.71×
Maine2,4300.95×
West Virginia2,2960.69×
Washington, District of Columbia2,1370.99×
Alaska1,9881.3×
Rhode Island1,9750.86×
Montana1,9460.98×
North Dakota1,7721.2×
South Dakota1,7471.05×
Vermont1,4011.11×
Delaware1,1010.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UniFi audience
BrandAffinityCategory
Path of Exile876.53×Games
Green Man Gaming595.24×Shopping
Fnatic284.69×Sports
Fractal Design400×Technology & Electronics
GOG.com284.03×Games
Micron Technology382.68×Business & Career
VG247333.33×Games
TechSpot209.52×Technology & Electronics
Zotac557.14×Technology & Electronics
Samsung SSD377.83×
TP-Link174.81×Technology & Electronics
CyberPower Inc.188×Shopping
iBuyPower187.5×Games
Water cooling161.25×Technology & Electronics
ASRock241.76×Technology & Electronics
Thermaltake357.14×Technology & Electronics
Power supply unit (computer)217.4×Technology & Electronics
PNY Technologies362.5×Technology & Electronics
GameZone237.88×Sports
Cloud storage32.13×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UniFi audience
TraitClusterScore
Early Adopter MentalityPOWER2.03
Need for SecurityCONSERVATISM2.02
Quality AwarenessPREMIUM1.65
Luxury OrientationPREMIUM1.63
LGBTQ+ IdentityOPEN1.57
Design AffinityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for UniFi
CountryShare
Malaysia34.7%
United States13.9%
South Africa7.1%

See UniFi audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does UniFi have in United States?

UniFi has an estimated audience of 717,479 people in United States, concentrated in California and Texas.

What is the gender split and age of UniFi fans?

28.3% of UniFi fans are female, 71.7% are male, with an average age of 38.0 years.

Which brands do UniFi fans like most?

UniFi fans show strongest brand affinity for Path of Exile (876.53×), Green Man Gaming (595.24×), and Fnatic (284.69×) over the country average.

Where do UniFi fans live in United States?

UniFi fans in United States are most concentrated in California (reach 95,863), Texas (reach 66,853), and Florida (reach 48,124). These three regions account for the largest share of the active audience.

What other brands do UniFi fans also like?

Beyond UniFi itself, the audience over-indexes on Green Man Gaming (595.24×), Fnatic (284.69×), Fractal Design (400×), and GOG.com (284.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UniFi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.