Rascasse Audience Intelligence

TechSpot Audience in United States

A data profile of the people who buy, follow and care about TechSpot in United States — modelled from more than twelve digital signal sources. TechSpot has an estimated audience of 565,343 people in United States.

#1093among Website / Newspaper / Magazine in United States#967in Technology & Electronics

The average TechSpot fan in United States is 30.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DocuSign, UniFi, Eurostar, with strongest over-indexing on DocuSign (105.91× the country average).

Demographically, the TechSpot audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TechSpot fan in United States is more male, around 30.1 years old, with strong Family Orientation tendencies and a notable affinity for DocuSign.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TechSpot profile in United States.

Audience size
565K
in United States
Gender
35.4%♀
64.6% male
Age
30.1
average years
Country rank
#34085
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TechSpot

35.4% are female, 64.6% are male, average age 30.1.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for TechSpot audience in United States
MetricValue
Female35.4%
Male64.6%
Average age30.1
Estimated audience size565,343
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the TechSpot audience in United States
Age bracketShare%
16-1947%
20-2921%
30-3914%
40-4912%
50+7%
Fig. 04

Worldwide distribution

48.3%

of the worldwide TechSpot audience comes from United States.

Worldwide audience distribution share by country for TechSpot
CountryShare
United States48.3%
India10.4%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TechSpot audience in United States is strongest.

Fig. 05

Top regions by affinity

TechSpot fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K4.04×
02New Mexico~5K1.90×
03Wisconsin~20K1.86×
04South Carolina~20K1.79×
05Washington, District of Columbia~3K1.48×
06Connecticut~8K1.38×
07Texas~70K1.36×
08Massachusetts~10K1.28×
09Utah~6K1.21×
10Montana~2K1.18×
11California~70K1.13×
12Minnesota~9K1.05×
13Virginia~10K1.03×
14Alaska~1K1.03×
15North Dakota~1K1.01×
16Vermont<1K1.01×
17Florida~40K0.99×
18Alabama~8K0.99×
19Pennsylvania~20K0.97×
20South Dakota~1K0.97×
21Michigan~10K0.94×
22Washington~10K0.94×
23Colorado~8K0.94×
24Nebraska~3K0.92×
25Rhode Island~2K0.92×
26Delaware~1K0.92×
27West Virginia~2K0.91×
28Maine~2K0.91×
29Illinois~20K0.90×
30Tennessee~10K0.90×
31Hawaii~2K0.90×
32New Hampshire~2K0.90×
33Idaho~3K0.89×
34Oregon~6K0.87×
35Mississippi~4K0.87×
36Kansas~4K0.87×
37Maryland~8K0.86×
38Missouri~8K0.86×
39Kentucky~6K0.86×
40Oklahoma~5K0.86×
41Iowa~4K0.84×
42Ohio~10K0.83×
43Nevada~5K0.82×
44Louisiana~6K0.81×
45Georgia~10K0.80×
46North Carolina~10K0.79×
47New York~20K0.77×
48New Jersey~10K0.77×
49Indiana~8K0.77×
50Arizona~8K0.71×
Fig. 06

Affinity by region

Affinity by region — TechSpot, United States
0.71×1.00×4.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TechSpot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TechSpot audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility238.89×
02Sharp AquosTechnology & Electronics227.78×
03UniFiTechnology & Electronics209.52×
04DocuSignTechnology & Electronics105.91×
05Bordeaux wineFood & Beverages76.47×
06Product HuntInternet & Social Media50.37×
07Dog daycarePets & Animals30.99×
08Solid-state driveTechnology & Electronics22.81×
09Software as a serviceTechnology & Electronics20.00×
10WordPressTechnology & Electronics20.00×
11Paperless PostShopping20.00×
12AsurionBusiness & Career20.00×
13Key FoodShopping19.70×
14Stanley SteemerHome & Garden19.17×
15Anjelica HustonMovies & TV15.47×
16Internet of ThingsBusiness & Career14.90×
17TransUnionTechnology & Electronics9.84×
18RobloxGames8.05×
19Dropbox (service)Technology & Electronics7.83×
20NASDAQBusiness & Career7.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TechSpot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TechSpot audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.23×
Need for SecurityCONSERVATISM2.08×
Early Adopter MentalityPOWER1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TechSpot audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
ExtroversionTHRILL0.87×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TechSpot have in United States?

TechSpot has an estimated audience of 565,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TechSpot fans?

35.4% of TechSpot fans are female, 64.6% are male, with an average age of 30.1 years.

03

Which brands do TechSpot fans like most?

TechSpot fans show strongest brand affinity for DocuSign (105.91×), UniFi (209.52×), and Eurostar (238.89×) over the country average.

04

Where do TechSpot fans live in United States?

TechSpot fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do TechSpot fans also like?

Beyond TechSpot itself, the audience over-indexes on UniFi (209.52×), Eurostar (238.89×), Bordeaux wine (76.47×), and Sharp Aquos (227.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See TechSpot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TechSpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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