TechSpot Audience in United States
TechSpot has an estimated audience of 565,539 people in United States. 35.4% are female, 64.6% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Mount Kilimanjaro, Lulu 黃路梓茵, Wikia, Product design, Israel.
The average TechSpot fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mount Kilimanjaro, Lulu 黃路梓茵, Wikia, with strongest over-indexing on Mount Kilimanjaro (209.43× the country average). Demographically, the TechSpot audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of TechSpot fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 30.1 |
| Estimated audience size | 565,539 |
Audience persona
The typical TechSpot fan in United States is more male, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Mount Kilimanjaro.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 73,131 | 1.18× |
| Texas | 47,525 | 0.98× |
| Florida | 31,561 | 0.82× |
| New York | 24,302 | 0.77× |
| Arkansas | 22,572 | 4.84× |
| Wisconsin | 21,535 | 2.53× |
| Pennsylvania | 17,962 | 0.94× |
| Illinois | 17,320 | 0.92× |
| Ohio | 15,472 | 0.89× |
| South Carolina | 15,383 | 1.81× |
| Michigan | 14,962 | 1.01× |
| Massachusetts | 13,702 | 1.23× |
| North Carolina | 13,493 | 0.79× |
| New Jersey | 11,200 | 0.78× |
| Washington | 11,108 | 0.98× |
| Connecticut | 10,572 | 1.86× |
| Virginia | 10,317 | 0.75× |
| Tennessee | 10,264 | 0.9× |
| Georgia | 10,126 | 0.58× |
| Minnesota | 9,073 | 1.12× |
| Colorado | 8,741 | 0.98× |
| Maryland | 7,699 | 0.79× |
| Alabama | 7,666 | 0.97× |
| New Mexico | 6,386 | 2.25× |
| Missouri | 6,195 | 0.68× |
| Arizona | 6,070 | 0.53× |
| Indiana | 5,633 | 0.55× |
| Oregon | 5,631 | 0.87× |
| Utah | 4,462 | 0.88× |
| Kentucky | 4,388 | 0.62× |
| Oklahoma | 3,915 | 0.62× |
| Nevada | 3,637 | 0.66× |
| Washington, District of Columbia | 3,296 | 1.94× |
| Louisiana | 2,782 | 0.38× |
| Kansas | 2,768 | 0.62× |
| Montana | 2,697 | 1.72× |
| Nebraska | 2,418 | 0.85× |
| Mississippi | 2,128 | 0.46× |
| Idaho | 1,622 | 0.57× |
| Iowa | 1,540 | 0.33× |
| West Virginia | 1,343 | 0.51× |
| Alaska | 1,237 | 1.02× |
| North Dakota | 1,123 | 0.97× |
| New Hampshire | 1,107 | 0.5× |
| Hawaii | 1,094 | 0.45× |
| South Dakota | 1,065 | 0.81× |
| Wyoming | 1,003 | 1.2× |
| Rhode Island | 987 | 0.55× |
| Maine | 986 | 0.49× |
| Vermont | 970 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mount Kilimanjaro | 209.43× | Travel & Leisure |
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Wikia | 23.58× | Internet & Social Media |
| Product design | 4.47× | Business & Career |
| Israel | 4.18× | Travel & Leisure |
| edureka | 59.44× | Business & Career |
| Karbala | 14.46× | Travel & Leisure |
| Lindy Hop | 13.14× | Music & Radio |
| Jesse Plemons | 3.94× | Movies & TV |
| Tiara | 10.8× | Politics & Society |
| Gordita | 11.2× | Food & Beverages |
| Ken Burns | 6.82× | Movies & TV |
| Hog Hunting | 3.07× | Sports |
| Elizabethtown College | 15.3× | Business & Career |
| Eddie Lacy | 11.89× | Sports |
| Certified diabetes educator | 10.23× | Business & Career |
| John Havlicek | 11.68× | Sports |
| Natural rubber | 1.52× | Cars & Mobility |
| Staycation | 2.4× | Home & Garden |
| Elie Tahari | 9.06× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.99 |
| LGBTQ+ Identity | OPEN | 2.49 |
| Early Adopter Mentality | POWER | 2.26 |
| Risk Appetite | THRILL | 2.24 |
| Quality Awareness | PREMIUM | 1.68 |
| Need for Security | CONSERVATISM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| India | 10.5% |
| Brazil | 8.7% |
See TechSpot audiences in other countries
More Technology & Electronics audiences in United States
Frequently asked questions
How many fans does TechSpot have in United States?
TechSpot has an estimated audience of 565,539 people in United States, concentrated in California and Texas.
What is the gender split and age of TechSpot fans?
35.4% of TechSpot fans are female, 64.6% are male, with an average age of 30.1 years.
Which brands do TechSpot fans like most?
TechSpot fans show strongest brand affinity for Mount Kilimanjaro (209.43×), Lulu 黃路梓茵 (20×), and Wikia (23.58×) over the country average.
Where do TechSpot fans live in United States?
TechSpot fans in United States are most concentrated in California (reach 73,131), Texas (reach 47,525), and Florida (reach 31,561). These three regions account for the largest share of the active audience.
What other brands do TechSpot fans also like?
Beyond TechSpot itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Wikia (23.58×), Product design (4.47×), and Israel (4.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TechSpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.