TechSpot Audience in United States

TechSpot has an estimated audience of 565,539 people in United States. 35.4% are female, 64.6% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: UniFi, DocuSign, Eurostar, Sharp Aquos, Bordeaux wine.

The average TechSpot fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UniFi, DocuSign, Eurostar, with strongest over-indexing on UniFi (239.56× the country average). Demographically, the TechSpot audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of TechSpot fans

Demographic split for TechSpot audience in United States
MetricValue
Female35.4%
Male64.6%
Average age30.1
Estimated audience size565,539

Audience persona

The typical TechSpot fan in United States is more male, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for UniFi.

Top regions in United States

Top regions ranked by reach for TechSpot in United States
RegionReachAffinity
California73,1311.18×
Texas47,5250.98×
Florida31,5610.82×
New York24,3020.77×
Arkansas22,5724.84×
Wisconsin21,5352.53×
Pennsylvania17,9620.94×
Illinois17,3200.92×
Ohio15,4720.89×
South Carolina15,3831.81×
Michigan14,9621.01×
Massachusetts13,7021.23×
North Carolina13,4930.79×
New Jersey11,2000.78×
Washington11,1080.98×
Connecticut10,5721.86×
Virginia10,3170.75×
Tennessee10,2640.9×
Georgia10,1260.58×
Minnesota9,0731.12×
Colorado8,7410.98×
Maryland7,6990.79×
Alabama7,6660.97×
New Mexico6,3862.25×
Missouri6,1950.68×
Arizona6,0700.53×
Indiana5,6330.55×
Oregon5,6310.87×
Utah4,4620.88×
Kentucky4,3880.62×
Oklahoma3,9150.62×
Nevada3,6370.66×
Washington, District of Columbia3,2961.94×
Louisiana2,7820.38×
Kansas2,7680.62×
Montana2,6971.72×
Nebraska2,4180.85×
Mississippi2,1280.46×
Idaho1,6220.57×
Iowa1,5400.33×
West Virginia1,3430.51×
Alaska1,2371.02×
North Dakota1,1230.97×
New Hampshire1,1070.5×
Hawaii1,0940.45×
South Dakota1,0650.81×
Wyoming1,0031.2×
Rhode Island9870.55×
Maine9860.49×
Vermont9700.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TechSpot audience
BrandAffinityCategory
UniFi239.56×Technology & Electronics
DocuSign57.38×Technology & Electronics
Eurostar209.43×Cars & Mobility
Sharp Aquos247.76×Technology & Electronics
Bordeaux wine59.42×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Bachelor of Business Administration59.44×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN5.09×News
Income tax13.19×Business & Career
Horoscope9.8×Health
Newegg14.74×Shopping
Solid-state drive17.85×Technology & Electronics
Luxury Travel12.61×Travel & Leisure
Software as a service15.39×Technology & Electronics
Product Hunt41.75×Internet & Social Media
Paperless Post20×Shopping
Key Food17.03×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TechSpot audience
TraitClusterScore
Luxury OrientationPREMIUM3.99
LGBTQ+ IdentityOPEN2.49
Early Adopter MentalityPOWER2.26
Risk AppetiteTHRILL2.24
Quality AwarenessPREMIUM1.68
Need for SecurityCONSERVATISM1.64

Worldwide distribution

Worldwide audience distribution share by country for TechSpot
CountryShare
United States43.1%
India10.5%
Brazil8.7%

See TechSpot audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does TechSpot have in United States?

TechSpot has an estimated audience of 565,539 people in United States, concentrated in California and Texas.

What is the gender split and age of TechSpot fans?

35.4% of TechSpot fans are female, 64.6% are male, with an average age of 30.1 years.

Which brands do TechSpot fans like most?

TechSpot fans show strongest brand affinity for UniFi (239.56×), DocuSign (57.38×), and Eurostar (209.43×) over the country average.

Where do TechSpot fans live in United States?

TechSpot fans in United States are most concentrated in California (reach 73,131), Texas (reach 47,525), and Florida (reach 31,561). These three regions account for the largest share of the active audience.

What other brands do TechSpot fans also like?

Beyond TechSpot itself, the audience over-indexes on DocuSign (57.38×), Eurostar (209.43×), Sharp Aquos (247.76×), and Bordeaux wine (59.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TechSpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.