Rascasse Audience Intelligence

Dog daycare Audience in United States

A data profile of the people who buy, follow and care about Dog daycare in United States — modelled from more than twelve digital signal sources. Dog daycare has an estimated audience of 2,419,509 people in United States.

#5720among Topic in United States#236in Pets & Animals

The average Dog daycare fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DocuSign, TechSpot, Pet store, with strongest over-indexing on DocuSign (15.3× the country average).

Demographically, the Dog daycare audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog daycare fan in United States is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for DocuSign.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog daycare profile in United States.

Audience size
2.4M
in United States
Gender
65.1%♀
34.9% male
Age
40.5
average years
Country rank
#12212
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog daycare fans

65.1% are female, 34.9% are male, average age 40.5.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Dog daycare audience in United States
MetricValue
Female65.1%
Male34.9%
Average age40.5
Estimated audience size2,419,509
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Dog daycare audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3916%
40-4920%
50+27%
Fig. 04

Worldwide distribution

47.4%

of the worldwide Dog daycare audience comes from United States.

Worldwide audience distribution share by country for Dog daycare
CountryShare
United States47.4%
United Kingdom8.1%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog daycare audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog daycare fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~60K1.64×
02Washington~70K1.40×
03New Hampshire~10K1.27×
04Washington, District of Columbia~9K1.25×
05Maine~10K1.24×
06Minnesota~40K1.22×
07Wisconsin~40K1.15×
08Alaska~6K1.13×
09Virginia~70K1.12×
10Oregon~30K1.12×
11Kansas~20K1.12×
12Massachusetts~50K1.11×
13Vermont~5K1.11×
14Montana~7K1.09×
15Connecticut~30K1.07×
16Utah~20K1.07×
17North Carolina~80K1.06×
18Illinois~80K1.04×
19Rhode Island~8K1.04×
20Maryland~40K1.02×
21Missouri~40K1.02×
22North Dakota~5K1.02×
23Texas~200K1.01×
24Florida~200K0.99×
25New York~100K0.99×
26South Carolina~40K0.99×
27Idaho~10K0.99×
28Michigan~60K0.98×
29California~300K0.97×
30Arizona~50K0.95×
31Tennessee~50K0.94×
32Nevada~20K0.94×
33Georgia~70K0.93×
34Oklahoma~20K0.93×
35Delaware~6K0.92×
36Louisiana~30K0.90×
37Iowa~20K0.90×
38Arkansas~20K0.90×
39New Mexico~10K0.90×
40Ohio~70K0.89×
41Nebraska~10K0.89×
42Alabama~30K0.88×
43Pennsylvania~70K0.87×
44New Jersey~50K0.86×
45Indiana~40K0.85×
46South Dakota~5K0.84×
47Kentucky~20K0.82×
48Hawaii~7K0.71×
49Mississippi~10K0.65×
50West Virginia~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Dog daycare, United States
0.65×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog daycare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog daycare audience
#·InterestCategoryAffinity×
01TechSpotTechnology & Electronics30.99×
02DocuSignTechnology & Electronics15.30×
03The RegisterNews14.03×
04Sled dogPets & Animals11.65×
05Cane CorsoFood & Beverages6.15×
06LabradorPets & Animals5.56×
07Alaskan MalamutePets & Animals4.17×
08Border ColliePets & Animals4.07×
09Phoenix, ArizonaTravel & Leisure4.07×
10Australian ShepherdPets & Animals4.00×
11Miniature SchnauzerPets & Animals3.85×
12Pet storePets & Animals3.60×
13Dog breedingPets & Animals3.47×
14BeaglePets & Animals3.36×
15PetcoShopping3.07×
16Pet sittingPets & Animals3.06×
17Labrador RetrieverPets & Animals2.72×
18Dog healthPets & Animals2.52×
19Pet foodPets & Animals2.01×
20Hobby LobbyHome & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog daycare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog daycare audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.18×
Community OrientationOPEN1.32×
CreativityOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog daycare audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
TraditionCONSERVATISM1.03×
Social Media UsageJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog daycare have in United States?

Dog daycare has an estimated audience of 2,419,509 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog daycare fans?

65.1% of Dog daycare fans are female, 34.9% are male, with an average age of 40.5 years.

03

Which brands do Dog daycare fans like most?

Dog daycare fans show strongest brand affinity for DocuSign (15.3×), TechSpot (30.99×), and Pet store (3.6×) over the country average.

04

Where do Dog daycare fans live in United States?

Dog daycare fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dog daycare fans also like?

Beyond Dog daycare itself, the audience over-indexes on TechSpot (30.99×), Pet store (3.6×), Labrador (5.56×), and Cane Corso (6.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog daycare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog daycare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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