Dog daycare Audience in Germany
Dog daycare has an estimated audience of 233,839 people in Germany. 72.2% are female, 27.8% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cardigan Welsh Corgi, Welsh Corgi, Samoyed (dog), Miniature Schnauzer, Australian Shepherd.
The average Dog daycare fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cardigan Welsh Corgi, Welsh Corgi, Samoyed (dog), with strongest over-indexing on Cardigan Welsh Corgi (58.21× the country average). Demographically, the Dog daycare audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog daycare fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 39.0 |
| Estimated audience size | 233,839 |
Audience persona
The typical Dog daycare fan in Germany is more female, around 39.0 years old, with strong Pet Ownership tendencies and a notable affinity for Cardigan Welsh Corgi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,619 | 1.58× |
| Bayern | 33,752 | 0.9× |
| Baden-Württemberg | 31,408 | 0.98× |
| Niedersachsen | 29,286 | 1.29× |
| Hessen | 23,844 | 1.34× |
| Rheinland-Pfalz | 15,337 | 1.31× |
| Schleswig-Holstein | 11,384 | 1.36× |
| Sachsen | 8,239 | 0.72× |
| Berlin | 7,821 | 0.75× |
| Brandenburg | 6,977 | 0.96× |
| Hamburg | 6,314 | 1.19× |
| Thüringen | 4,402 | 0.74× |
| Sachsen-Anhalt | 3,810 | 0.63× |
| Mecklenburg-Vorpommern | 2,902 | 0.65× |
| Saarland | 2,559 | 0.89× |
| Bremen | 1,435 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cardigan Welsh Corgi | 58.21× | Pets & Animals |
| Welsh Corgi | 15.9× | Pets & Animals |
| Samoyed (dog) | 19.03× | Pets & Animals |
| Miniature Schnauzer | 15.21× | Pets & Animals |
| Australian Shepherd | 13.49× | Pets & Animals |
| Boston Terrier | 14.81× | Pets & Animals |
| Fressnapf | 8.87× | Shopping |
| Doberman Pinscher | 10.78× | Pets & Animals |
| Dog lovers | 7.02× | Pets & Animals |
| Dog breeding | 9.23× | Pets & Animals |
| Cane Corso | 14.29× | Food & Beverages |
| Beagle | 8.15× | Pets & Animals |
| Chihuahua (dog) | 7.43× | Pets & Animals |
| Alaskan Malamute | 10.37× | Pets & Animals |
| King Charles Spaniel | 45.84× | Pets & Animals |
| Canidae | 12.73× | Pets & Animals |
| Maltese (dog) | 7× | Pets & Animals |
| Working dog | 17.08× | Pets & Animals |
| Siberian Husky | 6.85× | Pets & Animals |
| Jack Russell Terrier | 22.09× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.52 |
| Early Adopter Mentality | POWER | 1.84 |
| Travelling | THRILL | 1.56 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Community Orientation | OPEN | 1.43 |
| Sustainability | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.4% |
| United Kingdom | 8.1% |
| Japan | 6.5% |
See Dog daycare audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog daycare have in Germany?
Dog daycare has an estimated audience of 233,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog daycare fans?
72.2% of Dog daycare fans are female, 27.8% are male, with an average age of 39.0 years.
Which brands do Dog daycare fans like most?
Dog daycare fans show strongest brand affinity for Cardigan Welsh Corgi (58.21×), Welsh Corgi (15.9×), and Samoyed (dog) (19.03×) over the country average.
Where do Dog daycare fans live in Germany?
Dog daycare fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,619), Bayern (reach 33,752), and Baden-Württemberg (reach 31,408). These three regions account for the largest share of the active audience.
What other brands do Dog daycare fans also like?
Beyond Dog daycare itself, the audience over-indexes on Welsh Corgi (15.9×), Samoyed (dog) (19.03×), Miniature Schnauzer (15.21×), and Australian Shepherd (13.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog daycare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.