Canidae Audience in Germany
Canidae has an estimated audience of 1,775,506 people in Germany. 74.2% are female, 25.8% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Cat food, Pet store, Pets, Pet food.
The average Canidae fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Cat food, Pet store, with strongest over-indexing on Western Union (7.1× the country average). Demographically, the Canidae audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Canidae fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 40.5 |
| Estimated audience size | 1,775,506 |
Audience persona
The typical Canidae fan in Germany is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 449,740 | 1.16× |
| Bayern | 269,190 | 0.94× |
| Baden-Württemberg | 234,205 | 0.97× |
| Niedersachsen | 202,328 | 1.17× |
| Hessen | 120,151 | 0.89× |
| Rheinland-Pfalz | 93,899 | 1.06× |
| Sachsen | 82,290 | 0.94× |
| Schleswig-Holstein | 69,475 | 1.09× |
| Berlin | 60,451 | 0.76× |
| Brandenburg | 58,385 | 1.06× |
| Sachsen-Anhalt | 43,660 | 0.95× |
| Thüringen | 42,855 | 0.95× |
| Hamburg | 38,666 | 0.96× |
| Mecklenburg-Vorpommern | 37,842 | 1.12× |
| Saarland | 21,871 | 1× |
| Bremen | 14,875 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.1× | Business & Career |
| Cat food | 6.01× | Pets & Animals |
| Pet store | 4.47× | Pets & Animals |
| Pets | 2.07× | Pets & Animals |
| Pet food | 3.22× | Pets & Animals |
| Focus | 3.52× | News |
| Dog grooming | 5.83× | Pets & Animals |
| Saturn (store) | 2.93× | Shopping |
| Spiegel Online | 1.86× | News |
| Pet sitting | 3.35× | Pets & Animals |
| Real property | 3.78× | Home & Garden |
| Tagesschau | 1.58× | Movies & TV |
| Image scanner | 9.19× | Technology & Electronics |
| Automobiles | 1.65× | Cars & Mobility |
| Thomas Gottschalk | 2.76× | Movies & TV |
| Westdeutscher Rundfunk | 2.89× | Movies & TV |
| Maine Coon | 3.54× | Pets & Animals |
| Anna-Maria Zimmermann | 5.48× | Music & Radio |
| Chartreux | 14.25× | Pets & Animals |
| Do it yourself (DIY) | 1.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.96 |
| Healthy Lifestyle | BALANCE | 1.44 |
| LGBTQ+ Identity | OPEN | 1.33 |
| DIY Mentality | THRILL | 1.29 |
| Sports Activity | POWER | 1.2 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.7% |
| Germany | 15.3% |
| Japan | 7.8% |
See Canidae audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Canidae have in Germany?
Canidae has an estimated audience of 1,775,506 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canidae fans?
74.2% of Canidae fans are female, 25.8% are male, with an average age of 40.5 years.
Which brands do Canidae fans like most?
Canidae fans show strongest brand affinity for Western Union (7.1×), Cat food (6.01×), and Pet store (4.47×) over the country average.
Where do Canidae fans live in Germany?
Canidae fans in Germany are most concentrated in Nordrhein-Westfalen (reach 449,740), Bayern (reach 269,190), and Baden-Württemberg (reach 234,205). These three regions account for the largest share of the active audience.
What other brands do Canidae fans also like?
Beyond Canidae itself, the audience over-indexes on Cat food (6.01×), Pet store (4.47×), Pets (2.07×), and Pet food (3.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canidae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.