Rascasse Audience Intelligence

Shiba Inu Audience in Germany

A data profile of the people who buy, follow and care about Shiba Inu in Germany — modelled from more than twelve digital signal sources. Shiba Inu has an estimated audience of 236,982 people in Germany.

#29among Dog breed in Germany#6895among Topic in Germany#316in Pets & Animals

The average Shiba Inu fan in Germany is 30.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Boston Terrier, Border Collie, Australian Shepherd, with strongest over-indexing on Boston Terrier (46.91× the country average).

Demographically, the Shiba Inu audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Pet Ownership, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shiba Inu fan in Germany is balanced, around 30.7 years old, with strong Pet Ownership tendencies and a notable affinity for Boston Terrier.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shiba Inu profile in Germany.

Audience size
237K
in Germany
Gender
49.3%♀
50.7% male
Age
30.7
average years
Country rank
#20359
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shiba Inu fans

49.3% are female, 50.7% are male, average age 30.7.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Shiba Inu audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age30.7
Estimated audience size236,982
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Shiba Inu audience in Germany
Age bracketShare%
16-1944%
20-2923%
30-3913%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Shiba Inu audience comes from Germany.

Worldwide audience distribution share by country for Shiba Inu
CountryShare
Japan27.8%
United States14.1%
Taiwan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shiba Inu audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shiba Inu fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~7K1.23×
02Nordrhein-Westfalen~60K1.13×
03Hessen~20K1.13×
04Sachsen~10K1.08×
05Berlin~10K1.07×
06Niedersachsen~20K1.05×
07Bayern~40K1.04×
08Baden-Württemberg~30K1.03×
09Rheinland-Pfalz~10K1.00×
10Thüringen~6K0.95×
11Brandenburg~7K0.94×
12Sachsen-Anhalt~6K0.92×
13Saarland~3K0.92×
14Mecklenburg-Vorpommern~4K0.87×
15Bremen~2K0.85×
16Schleswig-Holstein~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Shiba Inu, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shiba Inu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shiba Inu audience
#·InterestCategoryAffinity×
01Pembroke Welsh CorgiPets & Animals97.07×
02SchnauzerPets & Animals93.78×
03Herding dogPets & Animals80.64×
04Bulldog breedsPets & Animals78.16×
05American Staffordshire TerrierPets & Animals74.99×
06Jack Russell TerrierPets & Animals72.06×
07Bull TerrierPets & Animals70.23×
08TerrierPets & Animals68.26×
09American BulldogPets & Animals67.88×
10RetrieverPets & Animals66.21×
11Working dogPets & Animals63.16×
12Gun dogPets & Animals59.82×
13Cardigan Welsh CorgiPets & Animals55.43×
14Boston TerrierPets & Animals46.91×
15Hunting dogPets & Animals39.43×
16Border ColliePets & Animals33.41×
17Australian ShepherdPets & Animals32.14×
18Alaskan MalamutePets & Animals31.50×
19Welsh CorgiPets & Animals29.87×
20Doberman PinscherPets & Animals29.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shiba Inu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shiba Inu audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.48×
SpiritualityBALANCE2.28×
MindfulnessBALANCE2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shiba Inu audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Luxury OrientationPREMIUM0.86×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shiba Inu have in Germany?

Shiba Inu has an estimated audience of 236,982 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shiba Inu fans?

49.3% of Shiba Inu fans are female, 50.7% are male, with an average age of 30.7 years.

03

Which brands do Shiba Inu fans like most?

Shiba Inu fans show strongest brand affinity for Boston Terrier (46.91×), Border Collie (33.41×), and Australian Shepherd (32.14×) over the country average.

04

Where do Shiba Inu fans live in Germany?

Shiba Inu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Shiba Inu fans also like?

Beyond Shiba Inu itself, the audience over-indexes on Border Collie (33.41×), Australian Shepherd (32.14×), Working dog (63.16×), and Doberman Pinscher (29.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Shiba Inu audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shiba Inu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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