Shiba Inu Audience in Germany
Shiba Inu has an estimated audience of 236,982 people in Germany. 49.3% are female, 50.7% are male, average age 30.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Boston Terrier, Border Collie, Australian Shepherd, Working dog, Doberman Pinscher.
The average Shiba Inu fan in Germany is 30.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Boston Terrier, Border Collie, Australian Shepherd, with strongest over-indexing on Boston Terrier (46.91× the country average). Demographically, the Shiba Inu audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Shiba Inu fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 30.7 |
| Estimated audience size | 236,982 |
Audience persona
The typical Shiba Inu fan in Germany is balanced, around 30.7 years old, with strong Pet Ownership tendencies and a notable affinity for Boston Terrier.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,211 | 1.18× |
| Bayern | 40,968 | 1.08× |
| Baden-Württemberg | 34,757 | 1.07× |
| Niedersachsen | 24,872 | 1.08× |
| Hessen | 20,529 | 1.14× |
| Sachsen | 12,443 | 1.07× |
| Rheinland-Pfalz | 12,096 | 1.02× |
| Berlin | 11,715 | 1.11× |
| Schleswig-Holstein | 7,003 | 0.82× |
| Hamburg | 6,817 | 1.27× |
| Brandenburg | 6,690 | 0.91× |
| Thüringen | 5,422 | 0.9× |
| Sachsen-Anhalt | 5,266 | 0.86× |
| Mecklenburg-Vorpommern | 3,693 | 0.82× |
| Saarland | 2,501 | 0.86× |
| Bremen | 1,661 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boston Terrier | 46.91× | Pets & Animals |
| Border Collie | 33.41× | Pets & Animals |
| Australian Shepherd | 32.14× | Pets & Animals |
| Working dog | 63.16× | Pets & Animals |
| Doberman Pinscher | 29.08× | Pets & Animals |
| American Staffordshire Terrier | 74.99× | Pets & Animals |
| Welsh Corgi | 29.87× | Pets & Animals |
| Gun dog | 59.82× | Pets & Animals |
| Alaskan Malamute | 31.5× | Pets & Animals |
| Herding dog | 80.64× | Pets & Animals |
| Terrier | 68.26× | Pets & Animals |
| Jack Russell Terrier | 72.06× | Pets & Animals |
| American Bulldog | 67.88× | Pets & Animals |
| Hunting dog | 39.43× | Pets & Animals |
| Bulldog breeds | 78.16× | Pets & Animals |
| Schnauzer | 93.78× | Pets & Animals |
| Bull Terrier | 70.23× | Pets & Animals |
| Retriever | 66.21× | Pets & Animals |
| Cardigan Welsh Corgi | 55.43× | Pets & Animals |
| Pembroke Welsh Corgi | 97.07× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.55 |
| Sports Activity | POWER | 1.73 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Sustainability | BALANCE | 1.54 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Creativity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.4% |
| United States | 14.4% |
| Taiwan | 8.2% |
See Shiba Inu audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Shiba Inu have in Germany?
Shiba Inu has an estimated audience of 236,982 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shiba Inu fans?
49.3% of Shiba Inu fans are female, 50.7% are male, with an average age of 30.7 years.
Which brands do Shiba Inu fans like most?
Shiba Inu fans show strongest brand affinity for Boston Terrier (46.91×), Border Collie (33.41×), and Australian Shepherd (32.14×) over the country average.
Where do Shiba Inu fans live in Germany?
Shiba Inu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,211), Bayern (reach 40,968), and Baden-Württemberg (reach 34,757). These three regions account for the largest share of the active audience.
What other brands do Shiba Inu fans also like?
Beyond Shiba Inu itself, the audience over-indexes on Border Collie (33.41×), Australian Shepherd (32.14×), Working dog (63.16×), and Doberman Pinscher (29.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shiba Inu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.