American Staffordshire Terrier Audience in Germany
American Staffordshire Terrier has an estimated audience of 526,183 people in Germany. 56.5% are female, 43.5% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Progressive rock, Home Office, Time (magazine), Saving.
The average American Staffordshire Terrier fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Progressive rock, Home Office, with strongest over-indexing on Rossmann (1.7× the country average). Demographically, the American Staffordshire Terrier audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of American Staffordshire Terrier fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 35.2 |
| Estimated audience size | 526,183 |
Audience persona
The typical American Staffordshire Terrier fan in Germany is more female, around 35.2 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,841 | 0.98× |
| Baden-Württemberg | 72,485 | 1.01× |
| Bayern | 70,367 | 0.83× |
| Niedersachsen | 65,568 | 1.28× |
| Hessen | 38,978 | 0.97× |
| Sachsen | 27,973 | 1.08× |
| Rheinland-Pfalz | 26,390 | 1× |
| Schleswig-Holstein | 21,134 | 1.12× |
| Berlin | 18,027 | 0.77× |
| Brandenburg | 16,535 | 1.01× |
| Thüringen | 14,961 | 1.12× |
| Sachsen-Anhalt | 13,527 | 0.99× |
| Hamburg | 12,980 | 1.09× |
| Mecklenburg-Vorpommern | 10,252 | 1.02× |
| Saarland | 6,295 | 0.97× |
| Bremen | 3,356 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.7× | Shopping |
| Progressive rock | 3.07× | Music & Radio |
| Home Office | 1.77× | Business & Career |
| Time (magazine) | 2.76× | News |
| Saving | 1.84× | Business & Career |
| Collectable | 1.83× | Kids & Family |
| Urban Outfitters | 1.53× | Shopping |
| 3D printing | 2× | Technology & Electronics |
| Samanyolu Haber | 3.16× | Movies & TV |
| Icon (magazine) | 1.74× | Arts & Culture |
| Mohamed Salah | 2.35× | Sports |
| Ireen Sheer | 1.55× | Music & Radio |
| Picnic | 1.68× | Kids & Family |
| Magazine (band) | 2.2× | Music & Radio |
| Faun (band) | 1.95× | Music & Radio |
| Jason Clarke (actor) | 2.04× | Movies & TV |
| Cancoillotte | 2.25× | Food & Beverages |
| Japanese domestic market | 1.85× | Politics & Society |
| Janitor | 2.39× | Home & Garden |
| Celtic mythology | 2.02× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.69 |
| Extroversion | THRILL | 1.45 |
| Healthy Lifestyle | BALANCE | 1.24 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Indulgence | JOY | 1.07 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| Japan | 13.0% |
| Italy | 6.4% |
See American Staffordshire Terrier audiences in other countries
- American Staffordshire Terrier — United States
- American Staffordshire Terrier — United Kingdom
- American Staffordshire Terrier — France
- American Staffordshire Terrier — Italy
- American Staffordshire Terrier — Spain
- American Staffordshire Terrier — Brazil
- American Staffordshire Terrier — Japan
- American Staffordshire Terrier — South Korea
- American Staffordshire Terrier — India
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does American Staffordshire Terrier have in Germany?
American Staffordshire Terrier has an estimated audience of 526,183 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of American Staffordshire Terrier fans?
56.5% of American Staffordshire Terrier fans are female, 43.5% are male, with an average age of 35.2 years.
Which brands do American Staffordshire Terrier fans like most?
American Staffordshire Terrier fans show strongest brand affinity for Rossmann (1.7×), Progressive rock (3.07×), and Home Office (1.77×) over the country average.
Where do American Staffordshire Terrier fans live in Germany?
American Staffordshire Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,841), Baden-Württemberg (reach 72,485), and Bayern (reach 70,367). These three regions account for the largest share of the active audience.
What other brands do American Staffordshire Terrier fans also like?
Beyond American Staffordshire Terrier itself, the audience over-indexes on Progressive rock (3.07×), Home Office (1.77×), Time (magazine) (2.76×), and Saving (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Staffordshire Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.