Rascasse Audience Intelligence

American Staffordshire Terrier Audience in United States

A data profile of the people who buy, follow and care about American Staffordshire Terrier in United States — modelled from more than twelve digital signal sources. American Staffordshire Terrier has an estimated audience of 3,181,028 people in United States.

#24among Dog breed in United States#4949among Topic in United States#209in Pets & Animals

The average American Staffordshire Terrier fan in United States is 38.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dog agility, Cougar, Pet sitting, with strongest over-indexing on Dog agility (13.46× the country average).

Demographically, the American Staffordshire Terrier audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Staffordshire Terrier fan in United States is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Staffordshire Terrier profile in United States.

Audience size
3.2M
in United States
Gender
60.8%♀
39.2% male
Age
38.5
average years
Country rank
#9795
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Staffordshire Terrier fans

60.8% are female, 39.2% are male, average age 38.5.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for American Staffordshire Terrier audience in United States
MetricValue
Female60.8%
Male39.2%
Average age38.5
Estimated audience size3,181,028
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the American Staffordshire Terrier audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

32.2%

of the worldwide American Staffordshire Terrier audience comes from United States.

Worldwide audience distribution share by country for American Staffordshire Terrier
CountryShare
United States32.2%
Japan13.0%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Staffordshire Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

American Staffordshire Terrier fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~70K1.42×
02Oklahoma~50K1.39×
03North Carolina~100K1.31×
04West Virginia~20K1.22×
05Missouri~60K1.21×
06Florida~300K1.20×
07Georgia~100K1.15×
08Tennessee~70K1.14×
09Mississippi~30K1.12×
10New Hampshire~10K1.12×
11Alabama~50K1.11×
12Kentucky~40K1.11×
13Arkansas~30K1.11×
14Texas~300K1.09×
15Michigan~90K1.09×
16Louisiana~40K1.08×
17Indiana~60K1.07×
18Ohio~100K1.06×
19Colorado~50K1.06×
20Arizona~70K1.04×
21Oregon~40K1.03×
22Virginia~80K1.02×
23Kansas~30K1.02×
24Maine~10K1.01×
25Illinois~100K1.00×
26Washington~60K0.99×
27Pennsylvania~100K0.98×
28Maryland~50K0.98×
29Wisconsin~50K0.98×
30New Mexico~20K0.97×
31Delaware~9K0.97×
32Rhode Island~10K0.96×
33Vermont~5K0.96×
34Nebraska~10K0.93×
35Hawaii~10K0.93×
36Connecticut~30K0.92×
37Idaho~10K0.91×
38Montana~8K0.91×
39Alaska~6K0.91×
40Iowa~20K0.89×
41Minnesota~40K0.86×
42Nevada~30K0.85×
43New Jersey~70K0.84×
44California~300K0.82×
45Massachusetts~50K0.82×
46North Dakota~5K0.81×
47New York~100K0.77×
48South Dakota~6K0.75×
49Utah~20K0.71×
50Washington, District of Columbia~7K0.71×
Fig. 06

Affinity by region

Affinity by region — American Staffordshire Terrier, United States
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Staffordshire Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Staffordshire Terrier audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals13.46×
02CougarKids & Family13.46×
03ColumboMovies & TV13.46×
04Pep GuardiolaSports13.46×
05Kevin De BruyneSports11.96×
06Berlin WallTravel & Leisure5.84×
07Chat roomInternet & Social Media5.76×
08Animal testingPolitics & Society4.44×
09Pet sittingPets & Animals4.25×
10Dog trainingPets & Animals3.91×
11Britney SpearsMusic & Radio3.02×
12Chuck NorrisMovies & TV2.76×
13PetcoShopping2.62×
14Pet storePets & Animals2.33×
15Internet celebrityInternet & Social Media2.27×
16Veterinary medicineBusiness & Career2.06×
17Subscription business modelShopping2.04×
18GeneticsKids & Family1.77×
19Pet foodPets & Animals1.68×
20Musical instrumentMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Staffordshire Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Staffordshire Terrier audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Pet OwnershipJOY1.68×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Staffordshire Terrier audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Luxury OrientationPREMIUM0.89×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Staffordshire Terrier have in United States?

American Staffordshire Terrier has an estimated audience of 3,181,028 people in United States, concentrated in Texas and California.

02

What is the gender split and age of American Staffordshire Terrier fans?

60.8% of American Staffordshire Terrier fans are female, 39.2% are male, with an average age of 38.5 years.

03

Which brands do American Staffordshire Terrier fans like most?

American Staffordshire Terrier fans show strongest brand affinity for Dog agility (13.46×), Cougar (13.46×), and Pet sitting (4.25×) over the country average.

04

Where do American Staffordshire Terrier fans live in United States?

American Staffordshire Terrier fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do American Staffordshire Terrier fans also like?

Beyond American Staffordshire Terrier itself, the audience over-indexes on Cougar (13.46×), Pet sitting (4.25×), Chat room (5.76×), and Britney Spears (3.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Staffordshire Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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