American Staffordshire Terrier Audience in United States

American Staffordshire Terrier has an estimated audience of 3,181,028 people in United States. 60.8% are female, 39.2% are male, average age 38.5. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, Dog agility, Chuck Norris, Petco, Capital One.

The average American Staffordshire Terrier fan in United States is 38.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, Dog agility, Chuck Norris, with strongest over-indexing on Kia Sportage (22.5× the country average). Demographically, the American Staffordshire Terrier audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of American Staffordshire Terrier fans

Demographic split for American Staffordshire Terrier audience in United States
MetricValue
Female60.8%
Male39.2%
Average age38.5
Estimated audience size3,181,028

Audience persona

The typical American Staffordshire Terrier fan in United States is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for American Staffordshire Terrier in United States
RegionReachAffinity
Texas311,8791.14×
California303,1910.87×
Florida264,6381.23×
New York145,1800.82×
North Carolina133,2181.39×
Georgia117,2191.2×
Illinois108,6181.02×
Ohio106,6411.09×
Pennsylvania106,3240.99×
Michigan95,5091.15×
Virginia82,2641.06×
Tennessee72,0611.13×
New Jersey71,0020.88×
South Carolina69,5691.45×
Arizona68,7011.06×
Washington64,7821.02×
Missouri64,3401.25×
Indiana62,1991.07×
Colorado55,0251.1×
Maryland53,8660.98×
Massachusetts52,7780.84×
Oklahoma51,1071.45×
Alabama49,7311.12×
Wisconsin47,3240.99×
Kentucky44,6851.12×
Louisiana44,4461.08×
Minnesota39,9150.88×
Oregon38,1911.05×
Connecticut29,2160.92×
Arkansas28,9331.1×
Mississippi28,4781.09×
Nevada26,0120.85×
Kansas25,9891.04×
Iowa22,0410.84×
Utah19,9310.7×
West Virginia16,9871.15×
New Mexico15,2400.96×
Nebraska14,5800.91×
Idaho13,8770.87×
New Hampshire13,4981.08×
Hawaii11,8410.87×
Maine11,4021×
Rhode Island9,4360.93×
Delaware7,8860.9×
Montana7,4880.85×
Washington, District of Columbia6,5520.69×
Alaska5,4700.8×
Vermont4,9580.89×
North Dakota4,8790.75×
South Dakota4,7960.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Staffordshire Terrier audience
BrandAffinityCategory
Kia Sportage22.5×Cars & Mobility
Dog agility10.56×Pets & Animals
Chuck Norris4.62×Movies & TV
Petco3.8×Shopping
Capital One2.72×Business & Career
Indeed.com2.69×Business & Career
Honda HR-V15.63×Cars & Mobility
Google Maps2.31×Internet & Social Media
Pre-school playgroup16.76×Kids & Family
Pet store2.69×Pets & Animals
Google Flights2.75×Travel & Leisure
Houston Astros3.79×Sports
Planet Fitness1.75×Sports
AccuWeather2.83×Home & Garden
Dollar General1.7×Shopping
Texas Roadhouse1.73×Food & Beverages
Columbo13.46×Movies & TV
Google News2.52×News
Jeep Grand Cherokee4.69×Cars & Mobility
Pet sitting3×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Staffordshire Terrier audience
TraitClusterScore
Pet OwnershipJOY1.67
PatriotismCONSERVATISM1.43
ExtroversionTHRILL1.23
IndividualismJOY1.2
SpiritualityBALANCE1.18
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for American Staffordshire Terrier
CountryShare
United States32.3%
Japan13.0%
Italy6.4%

See American Staffordshire Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does American Staffordshire Terrier have in United States?

American Staffordshire Terrier has an estimated audience of 3,181,028 people in United States, concentrated in Texas and California.

What is the gender split and age of American Staffordshire Terrier fans?

60.8% of American Staffordshire Terrier fans are female, 39.2% are male, with an average age of 38.5 years.

Which brands do American Staffordshire Terrier fans like most?

American Staffordshire Terrier fans show strongest brand affinity for Kia Sportage (22.5×), Dog agility (10.56×), and Chuck Norris (4.62×) over the country average.

Where do American Staffordshire Terrier fans live in United States?

American Staffordshire Terrier fans in United States are most concentrated in Texas (reach 311,879), California (reach 303,191), and Florida (reach 264,638). These three regions account for the largest share of the active audience.

What other brands do American Staffordshire Terrier fans also like?

Beyond American Staffordshire Terrier itself, the audience over-indexes on Dog agility (10.56×), Chuck Norris (4.62×), Petco (3.8×), and Capital One (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Staffordshire Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.