Cougar Audience in United States

Cougar logo

Cougar has an estimated audience of 2,301,615 people in United States. 34.2% are female, 65.8% are male, average age 33.3. Top regions: Texas, California, Florida. Top brand affinities: Robert Lewandowski, Jersey (clothing), Sugar Ray Leonard, All Blacks, Lennox Lewis.

The average Cougar fan in United States is 33.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Robert Lewandowski, Jersey (clothing), Sugar Ray Leonard, with strongest over-indexing on Robert Lewandowski (79.7× the country average). Demographically, the Cougar audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Cougar fans

Demographic split for Cougar audience in United States
MetricValue
Female34.2%
Male65.8%
Average age33.3
Estimated audience size2,301,615

Audience persona

The typical Cougar fan in United States is more male, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Robert Lewandowski.

Top regions in United States

Top regions ranked by reach for Cougar in United States
RegionReachAffinity
Texas256,3461.3×
California245,2460.97×
Florida122,7170.79×
New York104,7010.81×
Washington104,0792.25×
Illinois76,6901×
Michigan75,5091.25×
North Carolina72,9871.05×
Georgia70,2960.99×
Pennsylvania68,5120.88×
Ohio68,2130.96×
Virginia53,3030.95×
Tennessee48,8031.06×
New Jersey46,8700.8×
Oregon46,5171.76×
Arizona46,3780.99×
Indiana43,6071.04×
Missouri39,2031.06×
Wisconsin36,4231.05×
Massachusetts36,2830.8×
Minnesota35,7271.08×
Alabama33,4311.04×
Utah33,4311.62×
Louisiana32,0471.08×
South Carolina31,6210.91×
Kentucky31,1371.08×
Maryland31,0570.78×
Colorado29,7820.82×
Oklahoma27,8591.09×
Arkansas20,7581.09×
Mississippi20,5081.08×
Kansas19,9021.1×
Connecticut19,5910.85×
Nevada18,5520.83×
Iowa17,9940.95×
Idaho13,9281.21×
New Mexico10,5740.92×
Nebraska10,5300.91×
West Virginia10,4250.97×
Hawaii8,6890.88×
New Hampshire7,3470.81×
Maine6,9590.84×
Montana5,9450.93×
Rhode Island5,0610.69×
Delaware4,8320.76×
South Dakota4,7490.89×
Alaska4,4030.89×
Washington, District of Columbia4,2440.61×
North Dakota4,1000.87×
Vermont3,0510.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cougar audience
BrandAffinityCategory
Robert Lewandowski79.7×Sports
Jersey (clothing)40.13×Fashion & Accessoires
Sugar Ray Leonard72.81×Sports
All Blacks75.05×Sports
Lennox Lewis91.11×Sports
RB Leipzig58.47×Sports
Truth11.2×Politics & Society
Contemporary Christian music9.93×Music & Radio
FC St. Pauli80.74×Sports
Obstetrics20×Kids & Family
Trailer Park Boys38.48×Movies & TV
Social status13.3×Politics & Society
Registered user13.12×Internet & Social Media
Broadcasting of sports events11.47×Movies & TV
Multiple birth15.75×Kids & Family
Application programming interface10.47×Technology & Electronics
Judaism10.54×Politics & Society
1. FC Union Berlin82.15×Sports
Hannover 96111.37×Sports
SC Freiburg73.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cougar audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Social Media UsageJOY1.18
Sports ActivityPOWER1.18
Early Adopter MentalityPOWER1.17
DIY MentalityTHRILL1.12
Quality AwarenessPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Cougar
CountryShare
United States18.3%
France14.2%
Germany6.2%

See Cougar audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Cougar have in United States?

Cougar has an estimated audience of 2,301,615 people in United States, concentrated in Texas and California.

What is the gender split and age of Cougar fans?

34.2% of Cougar fans are female, 65.8% are male, with an average age of 33.3 years.

Which brands do Cougar fans like most?

Cougar fans show strongest brand affinity for Robert Lewandowski (79.7×), Jersey (clothing) (40.13×), and Sugar Ray Leonard (72.81×) over the country average.

Where do Cougar fans live in United States?

Cougar fans in United States are most concentrated in Texas (reach 256,346), California (reach 245,246), and Florida (reach 122,717). These three regions account for the largest share of the active audience.

What other brands do Cougar fans also like?

Beyond Cougar itself, the audience over-indexes on Jersey (clothing) (40.13×), Sugar Ray Leonard (72.81×), All Blacks (75.05×), and Lennox Lewis (91.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cougar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.