Rascasse Audience Intelligence

Cougar Audience in United States

A data profile of the people who buy, follow and care about Cougar in United States — modelled from more than twelve digital signal sources. Cougar has an estimated audience of 2,301,615 people in United States.

#5877among Topic in United States#286in Kids & Family

The average Cougar fan in United States is 33.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Lewandowski, Sugar Ray Leonard, Jersey (clothing), with strongest over-indexing on Robert Lewandowski (79.7× the country average).

Demographically, the Cougar audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cougar fan in United States is more male, around 33.3 years old, with strong Spirituality tendencies and a notable affinity for Robert Lewandowski.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cougar profile in United States.

Audience size
2.3M
in United States
Gender
34.2%♀
65.8% male
Age
33.3
average years
Country rank
#12724
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cougar fans

34.2% are female, 65.8% are male, average age 33.3.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Cougar audience in United States
MetricValue
Female34.2%
Male65.8%
Average age33.3
Estimated audience size2,301,615
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Cougar audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Cougar audience comes from United States.

Worldwide audience distribution share by country for Cougar
CountryShare
United States16.7%
France12.9%
Colombia8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cougar audience in United States is strongest.

Fig. 05

Top regions by affinity

Cougar fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K2.18×
02Oregon~50K1.74×
03Utah~30K1.62×
04Idaho~10K1.28×
05Michigan~70K1.18×
06Texas~200K1.14×
07Kansas~20K1.10×
08Minnesota~40K1.08×
09Oklahoma~30K1.08×
10Arkansas~20K1.08×
11Mississippi~20K1.07×
12Montana~7K1.06×
13Wyoming~4K1.06×
14Wisconsin~40K1.05×
15Missouri~40K1.04×
16Louisiana~30K1.04×
17Kentucky~30K1.03×
18North Carolina~70K1.01×
19Indiana~40K1.00×
20Alabama~30K1.00×
21South Dakota~5K1.00×
22Arizona~50K0.99×
23New Mexico~10K0.99×
24California~200K0.98×
25West Virginia~10K0.98×
26Tennessee~40K0.97×
27Alaska~5K0.97×
28North Dakota~5K0.97×
29Nebraska~10K0.95×
30Maine~8K0.95×
31Georgia~70K0.94×
32Iowa~20K0.94×
33Nevada~20K0.93×
34Illinois~70K0.92×
35Virginia~50K0.92×
36Ohio~60K0.90×
37South Carolina~30K0.89×
38New Hampshire~8K0.87×
39Pennsylvania~70K0.86×
40Hawaii~8K0.86×
41Delaware~5K0.84×
42Colorado~30K0.83×
43Connecticut~20K0.82×
44Massachusetts~40K0.77×
45Maryland~30K0.77×
46Florida~100K0.76×
47New York~100K0.76×
48New Jersey~40K0.75×
49Rhode Island~5K0.75×
50Washington, District of Columbia~4K0.63×
Fig. 06

Affinity by region

Affinity by region — Cougar, United States
0.63×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cougar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cougar audience
#·InterestCategoryAffinity×
01Paris Saint-Germain FémininesSports116.83×
02Hannover 96Sports111.37×
03Lennox LewisSports91.11×
04FC St. PauliSports80.74×
05Robert LewandowskiSports79.70×
06All BlacksSports75.05×
07SC FreiburgSports73.25×
08Sugar Ray LeonardSports72.81×
09Borussia MönchengladbachSports70.36×
10RB LeipzigSports58.47×
11Jersey (clothing)Fashion & Accessoires40.13×
12Trailer Park BoysMovies & TV38.48×
13ObstetricsKids & Family20.00×
14Multiple birthKids & Family15.75×
15Social statusPolitics & Society13.30×
16Registered userInternet & Social Media13.12×
17Broadcasting of sports eventsMovies & TV11.47×
18TruthPolitics & Society11.20×
19Application programming interfaceTechnology & Electronics10.47×
20Contemporary Christian musicMusic & Radio9.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cougar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cougar audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE5.95×
Urban LifestyleOPEN2.41×
ExtroversionTHRILL2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cougar audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
Community OrientationOPEN0.86×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cougar have in United States?

Cougar has an estimated audience of 2,301,615 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cougar fans?

34.2% of Cougar fans are female, 65.8% are male, with an average age of 33.3 years.

03

Which brands do Cougar fans like most?

Cougar fans show strongest brand affinity for Robert Lewandowski (79.7×), Sugar Ray Leonard (72.81×), and Jersey (clothing) (40.13×) over the country average.

04

Where do Cougar fans live in United States?

Cougar fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cougar fans also like?

Beyond Cougar itself, the audience over-indexes on Sugar Ray Leonard (72.81×), Jersey (clothing) (40.13×), All Blacks (75.05×), and Lennox Lewis (91.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Cougar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cougar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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