A data profile of the people who buy, follow and care about Application programming interface in United States — modelled from more than twelve digital signal sources. Application programming interface has an estimated audience of 13,233,213 people in United States.
The average Application programming interface fan in United States is 39.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Google Drive, Office 365, Columbo, with strongest over-indexing on Google Drive (3.51× the country average).
Demographically, the Application programming interface audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Application programming interface fan in United States is balanced, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.
The key figures that characterise the Application programming interface profile in United States.
51.9% are female, 48.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 39.6 |
| Estimated audience size | 13,233,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 23% |
Where the Application programming interface audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~100K | 2.99× | |
| 02 | Virginia | ~500K | 1.58× | |
| 03 | Maryland | ~300K | 1.50× | |
| 04 | Alaska | ~40K | 1.40× | |
| 05 | Illinois | ~600K | 1.36× | |
| 06 | Massachusetts | ~300K | 1.32× | |
| 07 | California | ~2M | 1.23× | |
| 08 | New York | ~900K | 1.21× | |
| 09 | Washington | ~300K | 1.17× | |
| 10 | Colorado | ~200K | 1.15× | |
| 11 | Oregon | ~200K | 1.10× | |
| 12 | Pennsylvania | ~500K | 1.08× | |
| 13 | New Hampshire | ~60K | 1.07× | |
| 14 | Texas | ~1M | 1.05× | |
| 15 | North Carolina | ~400K | 1.04× | |
| 16 | Wisconsin | ~200K | 1.04× | |
| 17 | New Jersey | ~300K | 1.03× | |
| 18 | Minnesota | ~200K | 1.03× | |
| 19 | Utah | ~100K | 1.03× | |
| 20 | Maine | ~50K | 1.00× | |
| 21 | Georgia | ~400K | 0.98× | |
| 22 | Connecticut | ~100K | 0.96× | |
| 23 | Rhode Island | ~40K | 0.95× | |
| 24 | Vermont | ~20K | 0.95× | |
| 25 | North Dakota | ~30K | 0.92× | |
| 26 | Ohio | ~400K | 0.91× | |
| 27 | Missouri | ~200K | 0.91× | |
| 28 | Michigan | ~300K | 0.89× | |
| 29 | Montana | ~30K | 0.88× | |
| 30 | Florida | ~800K | 0.87× | |
| 31 | Kansas | ~90K | 0.87× | |
| 32 | Hawaii | ~50K | 0.85× | |
| 33 | Delaware | ~30K | 0.85× | |
| 34 | South Dakota | ~30K | 0.85× | |
| 35 | Nebraska | ~60K | 0.84× | |
| 36 | Arizona | ~200K | 0.83× | |
| 37 | Idaho | ~50K | 0.83× | |
| 38 | Iowa | ~90K | 0.82× | |
| 39 | Alabama | ~100K | 0.81× | |
| 40 | Louisiana | ~100K | 0.81× | |
| 41 | Arkansas | ~90K | 0.81× | |
| 42 | New Mexico | ~50K | 0.79× | |
| 43 | Tennessee | ~200K | 0.78× | |
| 44 | Indiana | ~200K | 0.78× | |
| 45 | Oklahoma | ~100K | 0.78× | |
| 46 | South Carolina | ~100K | 0.75× | |
| 47 | Nevada | ~90K | 0.71× | |
| 48 | West Virginia | ~40K | 0.71× | |
| 49 | Mississippi | ~80K | 0.70× | |
| 50 | Kentucky | ~100K | 0.67× |
The strongest cross-interests of the Application programming interface audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reseller web hosting | Technology & Electronics | 28.81× | ||
| 02 | Cyber-attack | Technology & Electronics | 25.97× | ||
| 03 | Columbo | Movies & TV | 20.00× | ||
| 04 | Joey Diaz | Movies & TV | 13.68× | ||
| 05 | Cougar | Kids & Family | 10.47× | ||
| 06 | Steffi Graf | Sports | 10.23× | ||
| 07 | Office 365 | Technology & Electronics | 8.93× | ||
| 08 | Bob Evans | Food & Beverages | 7.61× | ||
| 09 | Bob Ross | Movies & TV | 5.74× | ||
| 10 | Web server | Technology & Electronics | 5.53× | ||
| 11 | Information security | Business & Career | 3.74× | ||
| 12 | Google Drive | Technology & Electronics | 3.51× | ||
| 13 | Innovation | Business & Career | 2.57× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 2.55× | ||
| 15 | Career development | Business & Career | 2.41× | ||
| 16 | Linux | Technology & Electronics | 2.24× | ||
| 17 | Indeed.com | Business & Career | 1.95× | ||
| 18 | United Parcel Service | Business & Career | 1.82× | ||
| 19 | Las Vegas | Travel & Leisure | 1.62× | ||
| 20 | Best Buy | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.08× | |
| Quality Awareness | PREMIUM | 1.92× | |
| Patriotism | CONSERVATISM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Pet Ownership | JOY | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Application programming interface has an estimated audience of 13,233,213 people in United States, concentrated in California and Texas.
51.9% of Application programming interface fans are female, 48.1% are male, with an average age of 39.6 years.
Application programming interface fans show strongest brand affinity for Google Drive (3.51×), Office 365 (8.93×), and Columbo (20×) over the country average.
Application programming interface fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Application programming interface itself, the audience over-indexes on Office 365 (8.93×), Columbo (20×), Web server (5.53×), and Cyber-attack (25.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Application programming interface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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