A data profile of the people who buy, follow and care about Application programming interface in Italy — modelled from more than twelve digital signal sources. Application programming interface has an estimated audience of 3,530,272 people in Italy.
Application programming interface has an estimated audience of 3,530,272 people in Italy. 51.4% are female, 48.6% are male, average age 43.1. Top brand affinities: Wikipedia, Office 365, WhatsApp, Innovation, Satire.
Top brand affinities include Wikipedia, Office 365, WhatsApp, with strongest over-indexing on Wikipedia (4.48× the country average).
Demographically, the Application programming interface audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
The typical Application programming interface fan in Italy is balanced, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Application programming interface profile in Italy.
51.4% are female, 48.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 43.1 |
| Estimated audience size | 3,530,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Application programming interface audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.3% |
| Brazil | 4.7% |
The strongest cross-interests of the Application programming interface audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cyber-attack | Technology & Electronics | 20.68× | ||
| 02 | Bowers & Wilkins | Technology & Electronics | 18.55× | ||
| 03 | Internet security | Technology & Electronics | 14.83× | ||
| 04 | Office 365 | Technology & Electronics | 6.42× | ||
| 05 | Wikipedia | Internet & Social Media | 4.48× | ||
| 06 | Satire | Literature | 3.16× | ||
| 07 | Sustainable energy | Home & Garden | 2.51× | ||
| 08 | Innovation | Business & Career | 2.46× | ||
| 09 | Subscription business model | Shopping | 2.26× | ||
| 10 | Renewable energy | Business & Career | 2.13× | ||
| 11 | Internet & Social Media | 2.04× | |||
| 12 | Genetics | Kids & Family | 1.97× | ||
| 13 | Champagne | Food & Beverages | 1.91× | ||
| 14 | Mediaset | Technology & Electronics | 1.84× | ||
| 15 | Musical theatre | Movies & TV | 1.66× | ||
| 16 | Internet & Social Media | 1.64× | |||
| 17 | Nonprofit organization | Politics & Society | 1.63× | ||
| 18 | UniCredit | Business & Career | 1.61× | ||
| 19 | Milk | Food & Beverages | 1.55× | ||
| 20 | Indeed.com | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.04× | |
| Sustainability | BALANCE | 1.55× | |
| Individualism | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.87× | |
| Sports Activity | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Application programming interface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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