Application programming interface Audience in Germany

Application programming interface has an estimated audience of 2,447,088 people in Germany. 48.2% are female, 51.8% are male, average age 41.6. Top brand affinities: GitHub, Jotex, Google Flights, Data science, Western Union.

Top brand affinities include GitHub, Jotex, Google Flights, with strongest over-indexing on GitHub (34.92× the country average). Demographically, the Application programming interface audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

Demographics of Application programming interface fans

Demographic split for Application programming interface audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age41.6
Estimated audience size2,447,088

Audience persona

The typical Application programming interface fan in Germany is balanced, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Application programming interface audience
BrandAffinityCategory
GitHub34.92×Internet & Social Media
Jotex78.71×Shopping
Google Flights10.77×Travel & Leisure
Data science15.13×Business & Career
Western Union6.34×Business & Career
Tagesschau2.5×Movies & TV
Renewable energy3.68×Business & Career
Spreadsheet10.07×Technology & Electronics
Sustainable energy3.42×Home & Garden
Real property4.79×Home & Garden
Cloud computing3.72×Technology & Electronics
Transfermarkt2.81×Sports
Rossmann2.22×Shopping
Pets1.58×Pets & Animals
PurpleDiscoMachine15.49×Music & Radio
Freeware2.17×Technology & Electronics
Spiegel Online1.71×News
AngularJS9.13×Technology & Electronics
FIFA World Cup1.65×Sports
Burger King2.01×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Application programming interface audience
TraitClusterScore
Early Adopter MentalityPOWER1.89
SustainabilityBALANCE1.69
Career OrientationPOWER1.66
IndulgenceJOY1.51
Need for SecurityCONSERVATISM1.42
Pet OwnershipJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Application programming interface
CountryShare
United States16.3%
India6.3%
Brazil4.7%

See Application programming interface audiences in other countries

More Field of study audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Application programming interface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.