A data profile of the people who buy, follow and care about Application programming interface in Brazil — modelled from more than twelve digital signal sources. Application programming interface has an estimated audience of 3,862,944 people in Brazil.
Application programming interface has an estimated audience of 3,862,944 people in Brazil. 60.4% are female, 39.6% are male, average age 36.9. Top brand affinities: Instagram, GitHub, Country music, Shopping malls, Rock music.
Top brand affinities include Instagram, GitHub, Country music, with strongest over-indexing on Instagram (1.79× the country average).
Demographically, the Application programming interface audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Application programming interface fan in Brazil is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Instagram.
The key figures that characterise the Application programming interface profile in Brazil.
60.4% are female, 39.6% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 36.9 |
| Estimated audience size | 3,862,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Application programming interface audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.3% |
| Brazil | 4.7% |
The strongest cross-interests of the Application programming interface audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GitHub | Internet & Social Media | 3.72× | ||
| 02 | JavaScript | Technology & Electronics | 3.72× | ||
| 03 | Elizabeth Olsen | Movies & TV | 3.72× | ||
| 04 | Tudo Gostoso | Food & Beverages | 3.72× | ||
| 05 | MySQL | Technology & Electronics | 3.66× | ||
| 06 | Linux | Technology & Electronics | 3.21× | ||
| 07 | Betfair | Games | 2.49× | ||
| 08 | Google Chrome | Internet & Social Media | 2.34× | ||
| 09 | Bossa nova | Music & Radio | 2.05× | ||
| 10 | Trello | Internet & Social Media | 2.03× | ||
| 11 | Khan Academy | Business & Career | 1.80× | ||
| 12 | Internet & Social Media | 1.79× | |||
| 13 | Rock music | Music & Radio | 1.69× | ||
| 14 | Country music | Music & Radio | 1.67× | ||
| 15 | Shopping malls | Shopping | 1.63× | ||
| 16 | Pop music | Music & Radio | 1.63× | ||
| 17 | Hip hop music | Music & Radio | 1.62× | ||
| 18 | Real property | Home & Garden | 1.60× | ||
| 19 | New York City | Travel & Leisure | 1.56× | ||
| 20 | Medicine | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Career Orientation | POWER | 1.25× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Spirituality | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Application programming interface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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