A data profile of the people who buy, follow and care about Khan Academy in Brazil — modelled from more than twelve digital signal sources. Khan Academy has an estimated audience of 7,869,908 people in Brazil.
The average Khan Academy fan in Brazil is 37.9 years old, more female, and lives primarily in Paraná.
The audience is concentrated in Paraná, São Paulo, Minas Gerais.
Top brand affinities include Udemy, EdX, Skillshare, with strongest over-indexing on Udemy (15.92× the country average).
Demographically, the Khan Academy audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Khan Academy fan in Brazil is more female, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Udemy.
The key figures that characterise the Khan Academy profile in Brazil.
58.2% are female, 41.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 37.9 |
| Estimated audience size | 7,869,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Khan Academy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 13.6% |
| Vietnam | 11.9% |
Where the Khan Academy audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~6M | 19.21× | |
| 02 | São Paulo | ~3M | 1.45× | |
| 03 | Rio Grande do Sul | ~200K | 0.48× | |
| 04 | Espírito Santo | ~80K | 0.48× | |
| 05 | Roraima | ~9K | 0.40× | |
| 06 | Santa Catarina | ~100K | 0.39× | |
| 07 | Ceará | ~100K | 0.39× | |
| 08 | Mato Grosso | ~60K | 0.39× | |
| 09 | Mato Grosso do Sul | ~50K | 0.39× | |
| 10 | Amapá | ~10K | 0.37× | |
| 11 | Acre | ~10K | 0.36× | |
| 12 | Goiás | ~100K | 0.34× | |
| 13 | Rio Grande do Norte | ~40K | 0.32× | |
| 14 | Amazonas | ~40K | 0.30× | |
| 15 | Alagoas | ~30K | 0.29× | |
| 16 | Minas Gerais | ~200K | 0.28× | |
| 17 | Federal District | ~40K | 0.27× | |
| 18 | Tocantins | ~10K | 0.27× | |
| 19 | Sergipe | ~20K | 0.25× | |
| 20 | Rondônia | ~20K | 0.25× | |
| 21 | Piauí | ~30K | 0.23× | |
| 22 | Maranhão | ~40K | 0.22× | |
| 23 | Pernambuco | ~70K | 0.19× | |
| 24 | Paraíba | ~30K | 0.19× | |
| 25 | Bahia | ~90K | 0.18× | |
| 26 | Pará | ~40K | 0.16× | |
| 27 | Rio de Janeiro | ~100K | 0.15× |
The strongest cross-interests of the Khan Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Livemocha | Internet & Social Media | 124.48× | ||
| 02 | EdX | Kids & Family | 51.48× | ||
| 03 | Skillshare | Kids & Family | 49.92× | ||
| 04 | Udacity | Business & Career | 40.80× | ||
| 05 | University of Delhi | Business & Career | 38.67× | ||
| 06 | Codecademy | Internet & Social Media | 33.08× | ||
| 07 | Indian Institute of Technology Delhi | Business & Career | 29.27× | ||
| 08 | JetBrains | Technology & Electronics | 28.09× | ||
| 09 | Coursera | Business & Career | 27.32× | ||
| 10 | Code.org | Business & Career | 26.57× | ||
| 11 | Mom (TV series) | Movies & TV | 24.72× | ||
| 12 | Udemy | Business & Career | 15.92× | ||
| 13 | Groovy (programming language) | Technology & Electronics | 12.66× | ||
| 14 | Online degree | Business & Career | 12.52× | ||
| 15 | ESPM | Brand | 12.48× | ||
| 16 | Envato | Internet & Social Media | 10.99× | ||
| 17 | GitHub | Internet & Social Media | 6.66× | ||
| 18 | CapCut | Technology & Electronics | 5.40× | ||
| 19 | Indeed.com | Business & Career | 3.57× | ||
| 20 | Gemini | Technology & Electronics | 2.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.01× | |
| Mindfulness | BALANCE | 1.90× | |
| Early Adopter Mentality | POWER | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.99× | |
| Luxury Orientation | PREMIUM | 1.00× | |
| Design Affinity | PREMIUM | 1.04× |
Khan Academy has an estimated audience of 7,869,908 people in Brazil, concentrated in Paraná and São Paulo.
58.2% of Khan Academy fans are female, 41.8% are male, with an average age of 37.9 years.
Khan Academy fans show strongest brand affinity for Udemy (15.92×), EdX (51.48×), and Skillshare (49.92×) over the country average.
Khan Academy fans in Brazil are most concentrated in Paraná (reach ~6M), São Paulo (reach ~3M), and Minas Gerais (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Khan Academy itself, the audience over-indexes on EdX (51.48×), Skillshare (49.92×), Livemocha (124.48×), and Coursera (27.32×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Khan Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.