A data profile of the people who buy, follow and care about Udemy in Brazil — modelled from more than twelve digital signal sources. Udemy has an estimated audience of 3,683,638 people in Brazil.
The average Udemy fan in Brazil is 36.7 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Coursera, Moodle, Khan Academy, with strongest over-indexing on Coursera (29.96× the country average).
Demographically, the Udemy audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Udemy fan in Brazil is balanced, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coursera.
The key figures that characterise the Udemy profile in Brazil.
47.7% are female, 52.3% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 36.7 |
| Estimated audience size | 3,683,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Udemy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.7% |
| India | 10.4% |
| Brazil | 8.1% |
Where the Udemy audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.81× | |
| 02 | São Paulo | ~1.5M | 1.62× | |
| 03 | Pernambuco | ~200K | 1.29× | |
| 04 | Minas Gerais | ~500K | 1.23× | |
| 05 | Ceará | ~200K | 1.21× | |
| 06 | Paraíba | ~90K | 1.18× | |
| 07 | Rio de Janeiro | ~400K | 1.17× | |
| 08 | Santa Catarina | ~200K | 1.17× | |
| 09 | Amazonas | ~80K | 1.14× | |
| 10 | Paraná | ~300K | 1.11× | |
| 11 | Rio Grande do Sul | ~300K | 1.10× | |
| 12 | Sergipe | ~40K | 1.06× | |
| 13 | Espírito Santo | ~90K | 1.04× | |
| 14 | Goiás | ~200K | 1.02× | |
| 15 | Rio Grande do Norte | ~60K | 0.93× | |
| 16 | Alagoas | ~50K | 0.86× | |
| 17 | Bahia | ~200K | 0.85× | |
| 18 | Mato Grosso do Sul | ~50K | 0.85× | |
| 19 | Piauí | ~50K | 0.85× | |
| 20 | Pará | ~100K | 0.79× | |
| 21 | Maranhão | ~80K | 0.77× | |
| 22 | Rondônia | ~30K | 0.77× | |
| 23 | Tocantins | ~20K | 0.73× | |
| 24 | Mato Grosso | ~50K | 0.72× | |
| 25 | Roraima | ~8K | 0.68× | |
| 26 | Amapá | ~9K | 0.65× | |
| 27 | Acre | ~8K | 0.60× |
The strongest cross-interests of the Udemy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin Magnussen | Sports | 37.28× | ||
| 02 | Coursera | Business & Career | 29.96× | ||
| 03 | Korn | Music & Radio | 25.75× | ||
| 04 | Skillshare | Kids & Family | 22.30× | ||
| 05 | Udacity | Business & Career | 21.24× | ||
| 06 | EdX | Kids & Family | 17.02× | ||
| 07 | Moodle | Technology & Electronics | 13.40× | ||
| 08 | Codecademy | Internet & Social Media | 12.61× | ||
| 09 | Hydrology | Home & Garden | 12.28× | ||
| 10 | Prime Cursos | Topic | 12.13× | ||
| 11 | Khan Academy | Business & Career | 7.42× | ||
| 12 | Groovy (programming language) | Technology & Electronics | 5.92× | ||
| 13 | Behance | Internet & Social Media | 5.85× | ||
| 14 | SAS (software) | Technology & Electronics | 5.69× | ||
| 15 | PHP | Technology & Electronics | 4.46× | ||
| 16 | OpenAI | Technology & Electronics | 3.61× | ||
| 17 | Gemini | Technology & Electronics | 3.05× | ||
| 18 | JusBrasil | Internet & Social Media | 2.45× | ||
| 19 | Distance education | Business & Career | 2.06× | ||
| 20 | Hotmart | Shopping | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.69× | |
| Career Orientation | POWER | 1.40× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| Tradition | CONSERVATISM | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
Udemy has an estimated audience of 3,683,638 people in Brazil, concentrated in São Paulo and Minas Gerais.
47.7% of Udemy fans are female, 52.3% are male, with an average age of 36.7 years.
Udemy fans show strongest brand affinity for Coursera (29.96×), Moodle (13.4×), and Khan Academy (7.42×) over the country average.
Udemy fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Udemy itself, the audience over-indexes on Moodle (13.4×), Khan Academy (7.42×), Korn (25.75×), and Gemini (3.05×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Udemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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