Distance education Audience in Brazil
Distance education has an estimated audience of 10,863,619 people in Brazil. 63.9% are female, 36.1% are male, average age 38.0. Top regions: São Paulo, Bahia, Pernambuco.
The average Distance education fan in Brazil is 38.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Bahia, Pernambuco. Demographically, the Distance education audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Business & Career · Type: Topic
Demographics of Distance education fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 38.0 |
| Estimated audience size | 10,863,619 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 716,422 | 0.25× |
| Bahia | 535,128 | 0.75× |
| Pernambuco | 499,112 | 1× |
| Pará | 457,715 | 1.29× |
| Goiás | 428,169 | 1.03× |
| Ceará | 411,419 | 0.87× |
| Minas Gerais | 403,469 | 0.36× |
| Rio Grande do Sul | 402,962 | 0.63× |
| Santa Catarina | 398,604 | 0.8× |
| Rio de Janeiro | 398,276 | 0.39× |
| Paraná | 365,412 | 0.55× |
| Paraíba | 340,884 | 1.56× |
| Alagoas | 292,736 | 1.85× |
| Maranhão | 286,536 | 1.06× |
| Mato Grosso | 271,549 | 1.33× |
| Amazonas | 254,984 | 1.35× |
| Piauí | 240,821 | 1.6× |
| Mato Grosso do Sul | 212,934 | 1.34× |
| Federal District | 200,327 | 1.11× |
| Tocantins | 198,570 | 2.76× |
| Sergipe | 185,055 | 1.64× |
| Rio Grande do Norte | 178,481 | 0.99× |
| Espírito Santo | 171,839 | 0.76× |
| Acre | 47,062 | 1.24× |
| Rondônia | 45,232 | 0.5× |
| Amapá | None× | |
| Roraima | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.27 |
| Creativity | OPEN | 1.02 |
| Spirituality | BALANCE | 1.01 |
| Social Media Usage | JOY | 0.9 |
| Risk Appetite | THRILL | 0.89 |
| Tradition | CONSERVATISM | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 11.0% |
| Germany | 4.7% |
See Distance education audiences in other countries
- Distance education — Germany
- Distance education — United States
- Distance education — United Kingdom
- Distance education — France
- Distance education — Italy
- Distance education — Spain
- Distance education — Japan
- Distance education — South Korea
- Distance education — India
- Distance education — Canada
- Distance education — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Distance education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.