A data profile of the people who buy, follow and care about Distance education in United Kingdom — modelled from more than twelve digital signal sources. Distance education has an estimated audience of 3,437,914 people in United Kingdom.
The average Distance education fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Google Docs, Adult education, Educational technology, with strongest over-indexing on Google Docs (2.19× the country average).
Demographically, the Distance education audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Distance education fan in United Kingdom is more female, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Google Docs.
The key figures that characterise the Distance education profile in United Kingdom.
67.5% are female, 32.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 43.0 |
| Estimated audience size | 3,437,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Distance education audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 11.0% |
| Germany | 4.7% |
Where the Distance education audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~300K | 1.18× | |
| 02 | South West | ~300K | 1.09× | |
| 03 | Northern Ireland | ~100K | 1.08× | |
| 04 | North West | ~400K | 1.07× | |
| 05 | South East | ~500K | 1.03× | |
| 06 | East of England | ~300K | 1.02× | |
| 07 | Wales | ~200K | 1.02× | |
| 08 | North East | ~100K | 1.02× | |
| 09 | Scotland | ~300K | 0.96× | |
| 10 | Yorkshire and the Humber | ~300K | 0.91× | |
| 11 | West Midlands | ~100K | 0.89× | |
| 12 | Greater London | ~400K | 0.80× | |
| 13 | England | ~2M | 0.69× |
The strongest cross-interests of the Distance education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Khan Academy | Business & Career | 7.80× | ||
| 02 | Massive open online course | Business & Career | 6.92× | ||
| 03 | EdX | Kids & Family | 6.55× | ||
| 04 | Coursera | Business & Career | 5.78× | ||
| 05 | Udemy | Business & Career | 4.16× | ||
| 06 | Adult education | Business & Career | 3.44× | ||
| 07 | GitHub | Internet & Social Media | 3.44× | ||
| 08 | Professional development | Business & Career | 3.05× | ||
| 09 | Educational technology | Business & Career | 2.42× | ||
| 10 | Creative writing | Business & Career | 2.33× | ||
| 11 | Google Docs | Internet & Social Media | 2.19× | ||
| 12 | College | Business & Career | 1.93× | ||
| 13 | American English | Business & Career | 1.74× | ||
| 14 | Academy | Business & Career | 1.70× | ||
| 15 | Waterstones | Literature | 1.66× | ||
| 16 | University | Business & Career | 1.65× | ||
| 17 | Teacher | Business & Career | 1.58× | ||
| 18 | Student | Business & Career | 1.57× | ||
| 19 | Higher education | Business & Career | 1.56× | ||
| 20 | Volunteering | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Mindfulness | BALANCE | 1.36× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.82× | |
| Indulgence | JOY | 0.85× |
Distance education has an estimated audience of 3,437,914 people in United Kingdom, concentrated in England and South East.
67.5% of Distance education fans are female, 32.5% are male, with an average age of 43.0 years.
Distance education fans show strongest brand affinity for Google Docs (2.19×), Adult education (3.44×), and Educational technology (2.42×) over the country average.
Distance education fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Distance education itself, the audience over-indexes on Adult education (3.44×), Educational technology (2.42×), Coursera (5.78×), and Higher education (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Distance education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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