A data profile of the people who buy, follow and care about Academy in United Kingdom — modelled from more than twelve digital signal sources. Academy has an estimated audience of 8,741,704 people in United Kingdom.
The average Academy fan in United Kingdom is 42.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (3.41× the country average).
Demographically, the Academy audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Academy fan in United Kingdom is more female, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Academy profile in United Kingdom.
60.6% are female, 39.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 42.1 |
| Estimated audience size | 8,741,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Academy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Academy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.47× | |
| 02 | Yorkshire and the Humber | ~1M | 1.45× | |
| 03 | England | ~6.5M | 1.36× | |
| 04 | North East | ~400K | 1.17× | |
| 05 | East Midlands | ~600K | 0.94× | |
| 06 | Wales | ~500K | 0.92× | |
| 07 | South East | ~1M | 0.91× | |
| 08 | Northern Ireland | ~200K | 0.90× | |
| 09 | Scotland | ~700K | 0.86× | |
| 10 | East of England | ~700K | 0.82× | |
| 11 | South West | ~600K | 0.77× | |
| 12 | North West | ~500K | 0.56× |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.41× | ||
| 02 | Political science | Business & Career | 2.67× | ||
| 03 | Adoption | Kids & Family | 2.61× | ||
| 04 | Risk management | Business & Career | 2.52× | ||
| 05 | Sketch comedy | Movies & TV | 2.50× | ||
| 06 | Esso | Cars & Mobility | 2.46× | ||
| 07 | Satire | Literature | 2.22× | ||
| 08 | Hot tub | Home & Garden | 1.96× | ||
| 09 | Hobby | Home & Garden | 1.92× | ||
| 10 | Refrigerator | Home & Garden | 1.90× | ||
| 11 | Mother's Day | Kids & Family | 1.87× | ||
| 12 | Volunteering | Politics & Society | 1.86× | ||
| 13 | Internet & Social Media | 1.85× | |||
| 14 | Innovation | Business & Career | 1.79× | ||
| 15 | William Hill (bookmaker) | Games | 1.71× | ||
| 16 | Mobile home | Cars & Mobility | 1.70× | ||
| 17 | Betfair | Games | 1.61× | ||
| 18 | Politics | Politics & Society | 1.60× | ||
| 19 | Aldi | Shopping | 1.51× | ||
| 20 | Distilled beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.36× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Community Orientation | OPEN | 0.85× |
Academy has an estimated audience of 8,741,704 people in United Kingdom, concentrated in England and South East.
60.6% of Academy fans are female, 39.4% are male, with an average age of 42.1 years.
Academy fans show strongest brand affinity for Wikipedia (3.41×), Hobby (1.92×), and Esso (2.46×) over the country average.
Academy fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Academy itself, the audience over-indexes on Hobby (1.92×), Esso (2.46×), WhatsApp (1.85×), and Politics (1.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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