Rascasse Audience Intelligence

Academy Audience in Germany

A data profile of the people who buy, follow and care about Academy in Germany — modelled from more than twelve digital signal sources. Academy has an estimated audience of 7,024,576 people in Germany.

#391among Topic in Germany#77in Business & Career

The average Academy fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tattoos, Kitchen, Desserts, with strongest over-indexing on Tattoos (2× the country average).

Demographically, the Academy audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Academy fan in Germany is more female, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Tattoos.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Academy profile in Germany.

Audience size
7M
in Germany
Gender
57.2%♀
42.8% male
Age
40.0
average years
Country rank
#640
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Academy fans

57.2% are female, 42.8% are male, average age 40.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Academy audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age40.0
Estimated audience size7,024,576
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Academy audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Academy audience comes from Germany.

Worldwide audience distribution share by country for Academy
CountryShare
United States17.5%
Brazil8.9%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Academy fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~300K1.81×
02Baden-Württemberg~1.5M1.45×
03Hessen~700K1.39×
04Schleswig-Holstein~300K1.25×
05Berlin~300K1.07×
06Nordrhein-Westfalen~1.5M1.05×
07Niedersachsen~700K1.05×
08Rheinland-Pfalz~400K1.02×
09Bayern~1M0.99×
10Bremen~50K0.91×
11Saarland~70K0.78×
12Sachsen~300K0.77×
13Brandenburg~200K0.77×
14Thüringen~100K0.74×
15Sachsen-Anhalt~100K0.71×
16Mecklenburg-Vorpommern~90K0.71×
Fig. 06

Affinity by region

Affinity by region — Academy, Germany
0.71×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academy audience
#·InterestCategoryAffinity×
01Flowering plantHome & Garden2.85×
02Political scienceBusiness & Career2.60×
03Succulent plantHome & Garden2.58×
04Robert RedfordMovies & TV2.22×
05VolunteeringPolitics & Society2.21×
06Chihuahua (dog)Pets & Animals2.14×
07RefrigeratorHome & Garden2.14×
08LivestockPets & Animals2.11×
09Siberian HuskyPets & Animals2.03×
10TattoosFashion & Accessoires2.00×
11DessertsFood & Beverages1.99×
12French BulldogPets & Animals1.98×
13Labrador RetrieverPets & Animals1.85×
14Musical instrumentMusic & Radio1.83×
15KitchenHome & Garden1.80×
16InnovationBusiness & Career1.74×
17RedditInternet & Social Media1.72×
18House musicMusic & Radio1.68×
19Online newspaperNews1.59×
20PoliticsPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academy audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.85×
Convenience OrientationPREMIUM1.44×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
DIY MentalityTHRILL0.84×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Academy have in Germany?

Academy has an estimated audience of 7,024,576 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Academy fans?

57.2% of Academy fans are female, 42.8% are male, with an average age of 40.0 years.

03

Which brands do Academy fans like most?

Academy fans show strongest brand affinity for Tattoos (2×), Kitchen (1.8×), and Desserts (1.99×) over the country average.

04

Where do Academy fans live in Germany?

Academy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~1.5M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Academy fans also like?

Beyond Academy itself, the audience over-indexes on Kitchen (1.8×), Desserts (1.99×), Politics (1.55×), and Flowering plant (2.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Academy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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