Academy Audience in Germany
Academy has an estimated audience of 7,024,576 people in Germany. 57.2% are female, 42.8% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Fachhochschule, Casino, Tagesschau, Kurdistan, ICloud.
The average Academy fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Fachhochschule, Casino, Tagesschau, with strongest over-indexing on Fachhochschule (8.35× the country average). Demographically, the Academy audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Academy fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 40.0 |
| Estimated audience size | 7,024,576 |
Audience persona
The typical Academy fan in Germany is more female, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Fachhochschule.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,651,041 | 1.07× |
| Baden-Württemberg | 1,459,433 | 1.52× |
| Bayern | 1,127,837 | 1× |
| Hessen | 800,546 | 1.5× |
| Niedersachsen | 700,421 | 1.03× |
| Rheinland-Pfalz | 357,832 | 1.02× |
| Berlin | 351,012 | 1.12× |
| Hamburg | 321,299 | 2.02× |
| Schleswig-Holstein | 303,089 | 1.2× |
| Sachsen | 236,885 | 0.69× |
| Brandenburg | 155,592 | 0.71× |
| Thüringen | 111,038 | 0.62× |
| Sachsen-Anhalt | 101,056 | 0.56× |
| Mecklenburg-Vorpommern | 70,242 | 0.52× |
| Saarland | 54,194 | 0.63× |
| Bremen | 48,276 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fachhochschule | 8.35× | Business & Career |
| Casino | 5.74× | Games |
| Tagesschau | 1.85× | Movies & TV |
| Kurdistan | 8.92× | Travel & Leisure |
| ICloud | 4.58× | Technology & Electronics |
| Satire | 3.8× | Literature |
| Dairy | 4.3× | Food & Beverages |
| Smallville | 7.57× | Movies & TV |
| Dailymotion | 5.48× | Movies & TV |
| Winona Ryder | 4.09× | Movies & TV |
| 1.63× | Internet & Social Media | |
| Bugatti Veyron | 12.34× | Cars & Mobility |
| Frida Kahlo | 4.38× | Arts & Culture |
| ESPN | 6.81× | Movies & TV |
| Felix Baumgartner | 3.03× | Sports |
| Freeware | 1.78× | Technology & Electronics |
| Flowering plant | 2.87× | Home & Garden |
| Ghostbusters (franchise) | 7.19× | Movies & TV |
| Ratatouille (film) | 5.04× | Movies & TV |
| House music | 1.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.28 |
| Convenience Orientation | PREMIUM | 1.28 |
| Early Adopter Mentality | POWER | 1.23 |
| Indulgence | JOY | 1.21 |
| Career Orientation | POWER | 1.19 |
| Mindfulness | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Academy audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Academy have in Germany?
Academy has an estimated audience of 7,024,576 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Academy fans?
57.2% of Academy fans are female, 42.8% are male, with an average age of 40.0 years.
Which brands do Academy fans like most?
Academy fans show strongest brand affinity for Fachhochschule (8.35×), Casino (5.74×), and Tagesschau (1.85×) over the country average.
Where do Academy fans live in Germany?
Academy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,651,041), Baden-Württemberg (reach 1,459,433), and Bayern (reach 1,127,837). These three regions account for the largest share of the active audience.
What other brands do Academy fans also like?
Beyond Academy itself, the audience over-indexes on Casino (5.74×), Tagesschau (1.85×), Kurdistan (8.92×), and ICloud (4.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.