Academy Audience in Italy
Academy has an estimated audience of 11,628,112 people in Italy. 54.5% are female, 45.5% are male, average age 42.2. Top brand affinities: Dentistry, Robert Redford, General practitioner, Meat, Tattoos.
Top brand affinities include Dentistry, Robert Redford, General practitioner, with strongest over-indexing on Dentistry (3.66× the country average). Demographically, the Academy audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
Category: Business & Career · Type: Topic
Demographics of Academy fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 42.2 |
| Estimated audience size | 11,628,112 |
Audience persona
The typical Academy fan in Italy is balanced, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Dentistry.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 3.66× | Business & Career |
| Robert Redford | 3.59× | Movies & TV |
| General practitioner | 3.33× | Health |
| Meat | 1.75× | Food & Beverages |
| Tattoos | 1.65× | Fashion & Accessoires |
| Doctor of Medicine | 3.04× | Business & Career |
| Instant messaging | 1.79× | Internet & Social Media |
| University | 1.55× | Business & Career |
| Volunteering | 1.5× | Politics & Society |
| Musical theatre | 1.71× | Movies & TV |
| Charity and causes | 1.69× | Business & Career |
| Brazil national football team | 2.72× | Sports |
| Expert (company) | 2.01× | Shopping |
| Mediaset | 1.71× | Technology & Electronics |
| Rose | 2.54× | Home & Garden |
| Slovenia | 1.51× | Travel & Leisure |
| Rural tourism | 1.63× | Travel & Leisure |
| Non-fiction books | 2.36× | Literature |
| FTSE MIB | 1.68× | Business & Career |
| Serie B | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.29 |
| Extroversion | THRILL | 1.12 |
| Social Media Usage | JOY | 1.04 |
| Mindfulness | BALANCE | 1.03 |
| DIY Mentality | THRILL | 1.02 |
| Spirituality | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Academy audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.