A data profile of the people who buy, follow and care about Academy in Italy — modelled from more than twelve digital signal sources. Academy has an estimated audience of 11,628,112 people in Italy.
Academy has an estimated audience of 11,628,112 people in Italy. 54.5% are female, 45.5% are male, average age 42.2. Top brand affinities: Wikipedia, WhatsApp, Singer-songwriter, Satire, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Singer-songwriter, with strongest over-indexing on Wikipedia (3.42× the country average).
Demographically, the Academy audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Academy fan in Italy is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Academy profile in Italy.
54.5% are female, 45.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 42.2 |
| Estimated audience size | 11,628,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Academy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.42× | ||
| 02 | Satire | Literature | 2.70× | ||
| 03 | Robert Redford | Movies & TV | 2.35× | ||
| 04 | Non-fiction books | Literature | 2.26× | ||
| 05 | Doctor of Medicine | Business & Career | 2.22× | ||
| 06 | General practitioner | Health | 2.00× | ||
| 07 | Dentistry | Business & Career | 1.95× | ||
| 08 | Mediaset | Technology & Electronics | 1.94× | ||
| 09 | Sanremo Music Festival | Music & Radio | 1.88× | ||
| 10 | Master of Business Administration | Business & Career | 1.88× | ||
| 11 | Musical theatre | Movies & TV | 1.83× | ||
| 12 | Volunteering | Politics & Society | 1.76× | ||
| 13 | Singer-songwriter | Music & Radio | 1.72× | ||
| 14 | Genetics | Kids & Family | 1.72× | ||
| 15 | Political science | Business & Career | 1.70× | ||
| 16 | Subscription business model | Shopping | 1.68× | ||
| 17 | Champagne | Food & Beverages | 1.63× | ||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Adriatic Sea | Travel & Leisure | 1.54× | ||
| 20 | Travel website | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Community Orientation | OPEN | 1.29× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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