Academy Audience in Brazil
Academy has an estimated audience of 19,452,062 people in Brazil. 63.7% are female, 36.3% are male, average age 39.6. Top brand affinities: Sport Club do Recife, Fast food, Telegram, Electrolux, Children's clothing.
Top brand affinities include Sport Club do Recife, Fast food, Telegram, with strongest over-indexing on Sport Club do Recife (2.26× the country average). Demographically, the Academy audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Business & Career · Type: Topic
Demographics of Academy fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 39.6 |
| Estimated audience size | 19,452,062 |
Audience persona
The typical Academy fan in Brazil is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Sport Club do Recife.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club do Recife | 2.26× | Sports |
| Fast food | 1.77× | Food & Beverages |
| Telegram | 2.24× | Internet & Social Media |
| Electrolux | 2.19× | Home & Garden |
| Children's clothing | 2× | Fashion & Accessoires |
| Beauty salons | 1.51× | Beauty & Wellness |
| Lojas Renner | 1.94× | Fashion & Accessoires |
| Handbags | 1.83× | Fashion & Accessoires |
| Steam | 2.34× | Games |
| Organic food | 1.81× | Food & Beverages |
| Discount stores | 1.63× | Shopping |
| Home improvement | 1.54× | Home & Garden |
| mulheres | 1.81× | Movies & TV |
| Drop shipping | 1.53× | Shopping |
| Air travel | 1.65× | Travel & Leisure |
| AliExpress | 1.62× | Shopping |
| Anti-aging cream | 2.08× | Beauty & Wellness |
| Skin care | 1.79× | Beauty & Wellness |
| Hypermarket | 1.62× | Shopping |
| TripAdvisor | 2.08× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.71 |
| Creativity | OPEN | 1.55 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Need for Security | CONSERVATISM | 1.37 |
| Price Sensitivity | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Academy audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.