Academy Audience in United States

Academy logo

Academy has an estimated audience of 38,178,966 people in United States. 55.7% are female, 44.3% are male, average age 38.8. Top regions: Texas, Louisiana, Oklahoma. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Academy fan in United States is 38.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, Oklahoma. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (17.98× the country average). Demographically, the Academy audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Academy fans

Demographic split for Academy audience in United States
MetricValue
Female55.7%
Male44.3%
Average age38.8
Estimated audience size38,178,966

Audience persona

The typical Academy fan in United States is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Academy in United States
RegionReachAffinity
Texas21,600,0008.55×
Louisiana3,240,0009.83×
Oklahoma2,645,0056.24×
Alabama2,369,4814.44×
Florida1,559,7140.6×
Georgia1,546,7201.32×
Mississippi1,307,0444.16×
Arkansas1,232,3643.92×
Tennessee964,8781.26×
North Carolina781,3090.68×
Missouri773,6721.26×
South Carolina634,4821.1×
Indiana458,8430.66×
Kentucky423,5620.88×
Kansas406,2141.35×
California401,9180.1×
Illinois307,4250.24×
Virginia263,2660.28×
New York199,7550.09×
Ohio188,8410.16×
Pennsylvania148,5110.12×
Colorado109,5570.18×
New Mexico108,1560.56×
Michigan102,4420.1×
Arizona98,1280.13×
New Jersey73,9980.08×
Maryland70,3250.11×
West Virginia66,6780.38×
Washington63,4580.08×
Iowa58,9090.19×
Wisconsin56,0290.1×
Minnesota52,2840.1×
Massachusetts48,4560.06×
Oregon35,4630.08×
Nevada35,1500.1×
Nebraska30,7910.16×
Utah29,1500.09×
Connecticut22,7270.06×
Washington, District of Columbia21,2380.19×
Idaho14,7540.08×
Hawaii13,8920.08×
North Dakota11,9570.15×
New Hampshire10,7840.07×
South Dakota10,7280.12×
Maine9,8910.07×
Montana9,0730.09×
Alaska7,4520.09×
Delaware7,3180.07×
Wyoming7,0280.12×
Rhode Island6,8600.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Academy audience
BrandAffinityCategory
Capital One17.98×Business & Career
Google Maps16×Internet & Social Media
CarGurus18.22×Cars & Mobility
Indeed.com12.46×Business & Career
Circle K16.68×Shopping
DeviantArt16.39×Internet & Social Media
AccuWeather13.88×Home & Garden
Beetlejuice10.49×Movies & TV
Khan Academy17.81×Business & Career
Enterprise Rent-A-Car12.81×Cars & Mobility
Aaron Rodgers13.34×Sports
Bruce Willis14.58×Movies & TV
Diane Keaton12.35×Movies & TV
ICloud18.47×Technology & Electronics
Billy Bob Thornton16.9×Movies & TV
Google News10.78×News
Blake Lively15.62×Movies & TV
Jeff Bezos17.67×Business & Career
Kendra Scott16.31×Fashion & Accessoires
Nicole Kidman13.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Academy audience
TraitClusterScore
Community OrientationOPEN1.18
ExtroversionTHRILL1.16
MindfulnessBALANCE1.11
TravellingTHRILL1.09
Career OrientationPOWER1.09
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Academy
CountryShare
United States17.5%
Brazil8.9%
Italy5.3%

See Academy audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Academy have in United States?

Academy has an estimated audience of 38,178,966 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Academy fans?

55.7% of Academy fans are female, 44.3% are male, with an average age of 38.8 years.

Which brands do Academy fans like most?

Academy fans show strongest brand affinity for Capital One (17.98×), Google Maps (16×), and CarGurus (18.22×) over the country average.

Where do Academy fans live in United States?

Academy fans in United States are most concentrated in Texas (reach 21,600,000), Louisiana (reach 3,240,000), and Oklahoma (reach 2,645,005). These three regions account for the largest share of the active audience.

What other brands do Academy fans also like?

Beyond Academy itself, the audience over-indexes on Google Maps (16×), CarGurus (18.22×), Indeed.com (12.46×), and Circle K (16.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.