Rascasse Audience Intelligence

Academy Audience in United States

A data profile of the people who buy, follow and care about Academy in United States — modelled from more than twelve digital signal sources. Academy has an estimated audience of 38,178,966 people in United States.

#442among Topic in United States#89in Business & Career

The average Academy fan in United States is 38.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, Oklahoma.

Top brand affinities include Planet Fitness, Diaper bag, Bass guitar, with strongest over-indexing on Planet Fitness (2.23× the country average).

Demographically, the Academy audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Academy fan in United States is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Academy profile in United States.

Audience size
38.2M
in United States
Gender
55.7%♀
44.3% male
Age
38.8
average years
Country rank
#619
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Academy fans

55.7% are female, 44.3% are male, average age 38.8.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Academy audience in United States
MetricValue
Female55.7%
Male44.3%
Average age38.8
Estimated audience size38,178,966
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Academy audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Academy audience comes from United States.

Worldwide audience distribution share by country for Academy
CountryShare
United States17.5%
Brazil8.9%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academy audience in United States is strongest.

Fig. 05

Top regions by affinity

Academy fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~3M9.90×
02Texas~22M8.11×
03Oklahoma~2.5M6.15×
04Alabama~2.5M4.51×
05Mississippi~1.5M4.30×
06Arkansas~1M3.96×
07Kansas~400K1.32×
08Georgia~1.5M1.29×
09Missouri~800K1.27×
10Tennessee~1M1.26×
11South Carolina~600K1.11×
12Kentucky~400K0.88×
13North Carolina~800K0.67×
14Indiana~400K0.64×
15Florida~1.5M0.60×
16New Mexico~100K0.58×
17West Virginia~90K0.48×
18Virginia~300K0.30×
19Illinois~300K0.23×
20North Dakota~20K0.21×
21Iowa~60K0.20×
22Washington, District of Columbia~20K0.20×
23Ohio~200K0.19×
24South Dakota~20K0.19×
25Alaska~20K0.19×
26Colorado~100K0.18×
27Nebraska~40K0.18×
28Vermont~10K0.18×
29Montana~20K0.16×
30Arizona~100K0.14×
31Rhode Island~20K0.14×
32Delaware~10K0.14×
33Pennsylvania~200K0.13×
34Maryland~80K0.13×
35Idaho~20K0.13×
36New Hampshire~20K0.13×
37Maine~20K0.13×
38Nevada~40K0.12×
39Hawaii~20K0.12×
40California~400K0.11×
41New York~200K0.11×
42Michigan~100K0.11×
43Wisconsin~70K0.11×
44Minnesota~60K0.11×
45Utah~40K0.11×
46Oregon~40K0.10×
47New Jersey~80K0.09×
48Washington~70K0.09×
49Connecticut~30K0.09×
50Massachusetts~60K0.08×
Fig. 06

Affinity by region

Affinity by region — Academy, United States
0.08×1.00×9.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academy audience
#·InterestCategoryAffinity×
01Largemouth bassFood & Beverages2.84×
02Diaper bagKids & Family2.63×
03ClarinetMusic & Radio2.60×
04SaxophoneMusic & Radio2.56×
05Web serverTechnology & Electronics2.28×
06Planet FitnessSports2.23×
07Master of Business AdministrationBusiness & Career2.06×
08Fly fishingSports2.02×
09LumberHome & Garden1.94×
10MetaphysicsBusiness & Career1.87×
11Bass guitarMusic & Radio1.77×
12ReggaetonMusic & Radio1.77×
13Golf ChannelSports1.75×
14InnovationBusiness & Career1.73×
15CarpentryHome & Garden1.60×
16PhilanthropyArts & Culture1.56×
17DentistryBusiness & Career1.55×
18TicketmasterTravel & Leisure1.53×
19GeneticsKids & Family1.51×
20DonationBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Career OrientationPOWER1.36×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Academy have in United States?

Academy has an estimated audience of 38,178,966 people in United States, concentrated in Texas and Louisiana.

02

What is the gender split and age of Academy fans?

55.7% of Academy fans are female, 44.3% are male, with an average age of 38.8 years.

03

Which brands do Academy fans like most?

Academy fans show strongest brand affinity for Planet Fitness (2.23×), Diaper bag (2.63×), and Bass guitar (1.77×) over the country average.

04

Where do Academy fans live in United States?

Academy fans in United States are most concentrated in Texas (reach ~22M), Louisiana (reach ~3M), and Oklahoma (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Academy fans also like?

Beyond Academy itself, the audience over-indexes on Diaper bag (2.63×), Bass guitar (1.77×), Metaphysics (1.87×), and Reggaeton (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Academy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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