A data profile of the people who buy, follow and care about Academy in Mexico — modelled from more than twelve digital signal sources. Academy has an estimated audience of 5,069,429 people in Mexico.
The average Academy fan in Mexico is 31.5 years old, more female, and lives primarily in Nuevo Leon.
The audience is concentrated in Nuevo Leon, Coahuila de Zaragoza, Chihuahua.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (224.56× the country average).
Demographically, the Academy audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Academy fan in Mexico is more female, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Academy profile in Mexico.
55.4% are female, 44.6% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 31.5 |
| Estimated audience size | 5,069,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Academy audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Academy audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coahuila de Zaragoza | ~900K | 6.19× | |
| 02 | Nuevo Leon | ~1.5M | 5.56× | |
| 03 | Chihuahua | ~700K | 4.03× | |
| 04 | Chiapas | ~200K | 1.48× | |
| 05 | Yucatan | ~100K | 1.22× | |
| 06 | Durango | ~40K | 0.61× | |
| 07 | Zacatecas | ~30K | 0.53× | |
| 08 | Colima | ~20K | 0.52× | |
| 09 | Campeche | ~20K | 0.49× | |
| 10 | Baja California Sur | ~20K | 0.47× | |
| 11 | Nayarit | ~20K | 0.46× | |
| 12 | Aguascalientes | ~30K | 0.45× | |
| 13 | Tlaxcala | ~30K | 0.45× | |
| 14 | Veracruz (state) | ~100K | 0.44× | |
| 15 | State of Mexico | ~300K | 0.43× | |
| 16 | Guanajuato | ~100K | 0.40× | |
| 17 | Guerrero | ~50K | 0.39× | |
| 18 | Morelos | ~30K | 0.38× | |
| 19 | Michoacan de Ocampo | ~60K | 0.36× | |
| 20 | Hidalgo | ~40K | 0.36× | |
| 21 | Puebla | ~90K | 0.32× | |
| 22 | Jalisco | ~100K | 0.31× | |
| 23 | Baja California | ~60K | 0.28× | |
| 24 | Distrito Federal | ~200K | 0.25× |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 420.99× | ||
| 02 | Costa Rica | Travel & Leisure | 399.91× | ||
| 03 | Shopping and fashion | Shopping | 224.56× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 149.36× | ||
| 05 | Game consoles | Technology & Electronics | 143.86× | ||
| 06 | Catholic Church | Politics & Society | 109.94× | ||
| 07 | Valentine's Day | Kids & Family | 96.90× | ||
| 08 | Broadcasting of sports events | Movies & TV | 72.51× | ||
| 09 | Sarcasm | Politics & Society | 70.18× | ||
| 10 | Travel agency | Travel & Leisure | 69.01× | ||
| 11 | Mobile game | Games | 62.12× | ||
| 12 | El País | News | 57.31× | ||
| 13 | Banana | Food & Beverages | 56.14× | ||
| 14 | Dentistry | Business & Career | 50.29× | ||
| 15 | Orange (fruit) | Food & Beverages | 47.95× | ||
| 16 | Multi-level marketing | Business & Career | 44.44× | ||
| 17 | Sexology | Kids & Family | 35.09× | ||
| 18 | Machu Picchu | Travel & Leisure | 35.09× | ||
| 19 | Breastfeeding | Kids & Family | 33.92× | ||
| 20 | Freeware | Technology & Electronics | 28.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.86× | |
| Travelling | THRILL | 18.07× | |
| Urban Lifestyle | OPEN | 4.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.85× |
Academy has an estimated audience of 5,069,429 people in Mexico, concentrated in Nuevo Leon and Coahuila de Zaragoza.
55.4% of Academy fans are female, 44.6% are male, with an average age of 31.5 years.
Academy fans show strongest brand affinity for Shopping and fashion (224.56×), Costa Rica (399.91×), and Game consoles (143.86×) over the country average.
Academy fans in Mexico are most concentrated in Nuevo Leon (reach ~1.5M), Coahuila de Zaragoza (reach ~900K), and Chihuahua (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Academy itself, the audience over-indexes on Costa Rica (399.91×), Game consoles (143.86×), Catholic Church (109.94×), and Mobile game (62.12×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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