Academy Audience in Mexico
Academy has an estimated audience of 5,069,429 people in Mexico. 55.4% are female, 44.6% are male, average age 31.5. Top regions: Nuevo Leon, Coahuila de Zaragoza, Chihuahua. Top brand affinities: Smart Fit, MSN, Catholic Church, Banana, Sarcasm.
The average Academy fan in Mexico is 31.5 years old, more female, and lives primarily in Nuevo Leon. The audience is concentrated in Nuevo Leon, Coahuila de Zaragoza, Chihuahua. Top brand affinities include Smart Fit, MSN, Catholic Church, with strongest over-indexing on Smart Fit (4.07× the country average). Demographically, the Academy audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Academy fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 31.5 |
| Estimated audience size | 5,069,429 |
Audience persona
The typical Academy fan in Mexico is more female, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Smart Fit.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Nuevo Leon | 1,695,434 | 5.57× |
| Coahuila de Zaragoza | 946,605 | 6.22× |
| Chihuahua | 710,770 | 4.05× |
| State of Mexico | 292,151 | 0.42× |
| Chiapas | 228,089 | 1.5× |
| Distrito Federal | 152,045 | 0.23× |
| Yucatan | 129,395 | 1.23× |
| Veracruz (state) | 122,967 | 0.41× |
| Jalisco | 105,711 | 0.28× |
| Guanajuato | 85,629 | 0.36× |
| Puebla | 70,278 | 0.26× |
| Michoacan de Ocampo | 46,451 | 0.26× |
| Durango | 39,096 | 0.56× |
| Baja California | 38,541 | 0.18× |
| Hidalgo | 30,637 | 0.25× |
| Zacatecas | 27,560 | 0.43× |
| Guerrero | 22,481 | 0.17× |
| Aguascalientes | 21,903 | 0.34× |
| Morelos | 16,964 | 0.19× |
| Campeche | 11,199 | 0.29× |
| Tlaxcala | 10,816 | 0.19× |
| Nayarit | 10,367 | 0.21× |
| Baja California Sur | 8,471 | 0.21× |
| Colima | 5,670 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smart Fit | 4.07× | Sports |
| MSN | 3.19× | News |
| Catholic Church | 2.69× | Politics & Society |
| Banana | 2.75× | Food & Beverages |
| Sarcasm | 2.61× | Politics & Society |
| Travel agency | 2.65× | Travel & Leisure |
| Game consoles | 1.98× | Technology & Electronics |
| El País | 2.74× | News |
| High school | 3.78× | Business & Career |
| Dentistry | 2.56× | Business & Career |
| Broadcasting of sports events | 3.27× | Movies & TV |
| Robert Redford | 4.53× | Movies & TV |
| Pedro Pascal | 2.15× | Movies & TV |
| Freeware | 2.32× | Technology & Electronics |
| Multi-level marketing | 3.56× | Business & Career |
| Sexology | 2.73× | Kids & Family |
| Wattpad | 2.28× | Internet & Social Media |
| Hotmart | 4.06× | Shopping |
| Breastfeeding | 2.74× | Kids & Family |
| Orange (fruit) | 3.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.32 |
| Travelling | THRILL | 1.26 |
| Risk Appetite | THRILL | 1.15 |
| Urban Lifestyle | OPEN | 1.13 |
| Sports Activity | POWER | 1 |
| Sustainability | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Academy audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Academy have in Mexico?
Academy has an estimated audience of 5,069,429 people in Mexico, concentrated in Nuevo Leon and Coahuila de Zaragoza.
What is the gender split and age of Academy fans?
55.4% of Academy fans are female, 44.6% are male, with an average age of 31.5 years.
Which brands do Academy fans like most?
Academy fans show strongest brand affinity for Smart Fit (4.07×), MSN (3.19×), and Catholic Church (2.69×) over the country average.
Where do Academy fans live in Mexico?
Academy fans in Mexico are most concentrated in Nuevo Leon (reach 1,695,434), Coahuila de Zaragoza (reach 946,605), and Chihuahua (reach 710,770). These three regions account for the largest share of the active audience.
What other brands do Academy fans also like?
Beyond Academy itself, the audience over-indexes on MSN (3.19×), Catholic Church (2.69×), Banana (2.75×), and Sarcasm (2.61×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.