Academy Audience in Canada
Academy has an estimated audience of 4,430,247 people in Canada. 54.7% are female, 45.3% are male, average age 39.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Innovation, Non-alcoholic beverage, Bad Bunny, Hypermarket, Career development.
The average Academy fan in Canada is 39.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Innovation, Non-alcoholic beverage, Bad Bunny, with strongest over-indexing on Innovation (1.89× the country average). Demographically, the Academy audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Academy fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 39.0 |
| Estimated audience size | 4,430,247 |
Audience persona
The typical Academy fan in Canada is balanced, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,360,293 | 1.27× |
| Quebec | 1,005,320 | 0.95× |
| British Columbia | 801,176 | 1.21× |
| Alberta | 675,826 | 1.24× |
| Manitoba | 232,764 | 1.4× |
| Nova Scotia | 137,848 | 1.04× |
| Saskatchewan | 115,446 | 0.82× |
| New Brunswick | 86,704 | 0.85× |
| Newfoundland and Labrador | 59,061 | 0.88× |
| Prince Edward Island | 18,220 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.89× | Business & Career |
| Non-alcoholic beverage | 2.32× | Food & Beverages |
| Bad Bunny | 1.69× | Music & Radio |
| Hypermarket | 1.88× | Shopping |
| Career development | 1.54× | Business & Career |
| CheapOair | 2.03× | Travel & Leisure |
| Mineral water | 2.25× | Food & Beverages |
| Sustainable energy | 1.53× | Home & Garden |
| Orlando Bloom | 2.31× | Movies & TV |
| Cappuccino | 1.75× | Food & Beverages |
| JD Sports | 1.61× | Shopping |
| Aerobics | 1.64× | Sports |
| Urban Dictionary | 2.11× | Internet & Social Media |
| Buddhism | 1.52× | Health |
| Princess Polly | 2.1× | Fashion & Accessoires |
| Henry Cavill | 1.56× | Movies & TV |
| Kelly Osbourne | 1.51× | Music & Radio |
| Bohemianism | 1.53× | Fashion & Accessoires |
| International education | 1.71× | Business & Career |
| FentyBeauty | 2.23× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.38 |
| Individualism | JOY | 1.33 |
| Career Orientation | POWER | 1.33 |
| Spirituality | BALANCE | 1.21 |
| Community Orientation | OPEN | 1.2 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Academy audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Academy have in Canada?
Academy has an estimated audience of 4,430,247 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Academy fans?
54.7% of Academy fans are female, 45.3% are male, with an average age of 39.0 years.
Which brands do Academy fans like most?
Academy fans show strongest brand affinity for Innovation (1.89×), Non-alcoholic beverage (2.32×), and Bad Bunny (1.69×) over the country average.
Where do Academy fans live in Canada?
Academy fans in Canada are most concentrated in Ontario (reach 2,360,293), Quebec (reach 1,005,320), and British Columbia (reach 801,176). These three regions account for the largest share of the active audience.
What other brands do Academy fans also like?
Beyond Academy itself, the audience over-indexes on Non-alcoholic beverage (2.32×), Bad Bunny (1.69×), Hypermarket (1.88×), and Career development (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.