Higher education Audience in United Kingdom
Higher education has an estimated audience of 14,130,397 people in United Kingdom. 60.0% are female, 40.0% are male, average age 41.0. Top regions: England, Greater London, South East. Top brand affinities: Imdb, International student, Google News, Abuja, International English Language Testing System.
The average Higher education fan in United Kingdom is 41.0 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Imdb, International student, Google News, with strongest over-indexing on Imdb (1.54× the country average). Demographically, the Higher education audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Higher education fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 41.0 |
| Estimated audience size | 14,130,397 |
Audience persona
The typical Higher education fan in United Kingdom is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Imdb.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,597,798 | 1.52× |
| Greater London | 2,035,727 | 1.11× |
| South East | 1,654,638 | 0.87× |
| North West | 1,602,391 | 1.06× |
| East of England | 1,163,203 | 0.9× |
| Scotland | 1,142,657 | 0.9× |
| South West | 1,069,626 | 0.92× |
| East Midlands | 903,855 | 0.91× |
| Wales | 815,578 | 1.01× |
| Yorkshire and the Humber | 779,299 | 0.69× |
| Northern Ireland | 460,628 | 1.06× |
| North East | 452,338 | 0.82× |
| West Midlands | 452,051 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Imdb | 1.54× | Movies & TV |
| International student | 1.78× | Business & Career |
| Google News | 1.58× | News |
| Abuja | 1.74× | Travel & Leisure |
| International English Language Testing System | 1.94× | Business & Career |
| Perfume (Japanese band) | 1.56× | Music & Radio |
| Study abroad | 1.95× | Business & Career |
| University and college admission | 1.67× | Business & Career |
| Scholarship | 1.51× | Kids & Family |
| Language school | 1.73× | Kids & Family |
| Online degree | 2.21× | Business & Career |
| Students' union | 1.59× | Business & Career |
| International education | 1.57× | Business & Career |
| Graduate school | 1.9× | Business & Career |
| TOEIC | 2.49× | Business & Career |
| English as a second or foreign language | 1.66× | Business & Career |
| Test of English as a Foreign Language | 1.73× | Business & Career |
| International school | 1.74× | Business & Career |
| Business English | 2× | Business & Career |
| Quinceañera (telenovela) | 2.32× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Individualism | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.18 |
| Social Media Usage | JOY | 1.14 |
| Mindfulness | BALANCE | 1.12 |
| Travelling | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
See Higher education audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Higher education have in United Kingdom?
Higher education has an estimated audience of 14,130,397 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Higher education fans?
60.0% of Higher education fans are female, 40.0% are male, with an average age of 41.0 years.
Which brands do Higher education fans like most?
Higher education fans show strongest brand affinity for Imdb (1.54×), International student (1.78×), and Google News (1.58×) over the country average.
Where do Higher education fans live in United Kingdom?
Higher education fans in United Kingdom are most concentrated in England (reach 10,597,798), Greater London (reach 2,035,727), and South East (reach 1,654,638). These three regions account for the largest share of the active audience.
What other brands do Higher education fans also like?
Beyond Higher education itself, the audience over-indexes on International student (1.78×), Google News (1.58×), Abuja (1.74×), and International English Language Testing System (1.94×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.