A data profile of the people who buy, follow and care about Higher education in United Kingdom — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 14,130,397 people in United Kingdom.
The average Higher education fan in United Kingdom is 41.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Imdb, International student, Google News, with strongest over-indexing on Imdb (1.54× the country average).
Demographically, the Higher education audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Higher education fan in United Kingdom is more female, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Imdb.
The key figures that characterise the Higher education profile in United Kingdom.
60.0% are female, 40.0% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 41.0 |
| Estimated audience size | 14,130,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Higher education audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
Where the Higher education audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~11M | 1.51× | |
| 02 | Greater London | ~2M | 1.10× | |
| 03 | North West | ~1.5M | 1.05× | |
| 04 | Northern Ireland | ~500K | 1.04× | |
| 05 | Wales | ~800K | 1.01× | |
| 06 | South West | ~1M | 0.94× | |
| 07 | East Midlands | ~900K | 0.93× | |
| 08 | East of England | ~1M | 0.92× | |
| 09 | Scotland | ~1M | 0.91× | |
| 10 | South East | ~1.5M | 0.89× | |
| 11 | North East | ~500K | 0.89× | |
| 12 | West Midlands | ~500K | 0.79× | |
| 13 | Yorkshire and the Humber | ~900K | 0.75× |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TOEIC | Business & Career | 2.49× | ||
| 02 | Quinceañera (telenovela) | Movies & TV | 2.32× | ||
| 03 | Online degree | Business & Career | 2.21× | ||
| 04 | Business English | Business & Career | 2.00× | ||
| 05 | Study abroad | Business & Career | 1.95× | ||
| 06 | International English Language Testing System | Business & Career | 1.94× | ||
| 07 | Graduate school | Business & Career | 1.90× | ||
| 08 | International student | Business & Career | 1.78× | ||
| 09 | Abuja | Travel & Leisure | 1.74× | ||
| 10 | International school | Business & Career | 1.74× | ||
| 11 | Language school | Kids & Family | 1.73× | ||
| 12 | Test of English as a Foreign Language | Business & Career | 1.73× | ||
| 13 | University and college admission | Business & Career | 1.67× | ||
| 14 | English as a second or foreign language | Business & Career | 1.66× | ||
| 15 | Students' union | Business & Career | 1.59× | ||
| 16 | Google News | News | 1.58× | ||
| 17 | Slacker | Movies & TV | 1.57× | ||
| 18 | International education | Business & Career | 1.57× | ||
| 19 | Imdb | Movies & TV | 1.54× | ||
| 20 | Scholarship | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.01× | |
| Creativity | OPEN | 0.97× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.84× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Quality Awareness | PREMIUM | 0.86× |
Higher education has an estimated audience of 14,130,397 people in United Kingdom, concentrated in England and Greater London.
60.0% of Higher education fans are female, 40.0% are male, with an average age of 41.0 years.
Higher education fans show strongest brand affinity for Imdb (1.54×), International student (1.78×), and Google News (1.58×) over the country average.
Higher education fans in United Kingdom are most concentrated in England (reach ~11M), Greater London (reach ~2M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Higher education itself, the audience over-indexes on International student (1.78×), Google News (1.58×), Abuja (1.74×), and International English Language Testing System (1.94×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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