Higher education Audience in Italy
Higher education has an estimated audience of 15,791,653 people in Italy. 54.9% are female, 45.1% are male, average age 40.8. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: University, College, Scooby-Doo, ePRICE, Online degree.
The average Higher education fan in Italy is 40.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include University, College, Scooby-Doo, with strongest over-indexing on University (1.53× the country average). Demographically, the Higher education audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Higher education fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.8 |
| Estimated audience size | 15,791,653 |
Audience persona
The typical Higher education fan in Italy is balanced, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for University.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,627,453 | 0.95× |
| Lazio | 1,845,546 | 0.95× |
| Veneto | 1,281,905 | 1.03× |
| Emilia-Romagna | 980,866 | 0.76× |
| Tuscany | 908,127 | 0.87× |
| Piedmont | 877,430 | 0.75× |
| Marche | 811,013 | 2.06× |
| Sicilia | 765,895 | 0.56× |
| Campania | 694,240 | 0.39× |
| Puglia | 589,690 | 0.54× |
| Umbria | 497,194 | 1.94× |
| Calabria | 319,985 | 0.66× |
| Friuli-Venezia Giulia | 315,259 | 1.06× |
| Abruzzo | 238,609 | 0.69× |
| Sardinia | 233,978 | 0.53× |
| Trentino-Alto Adige/Südtirol | 230,600 | 0.77× |
| Liguria | 211,305 | 0.48× |
| Basilicata | 204,199 | 1.42× |
| Molise | 120,183 | 1.6× |
| Aosta Valley | 80,180 | 1.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University | 1.53× | Business & Career |
| College | 1.53× | Business & Career |
| Scooby-Doo | 1.64× | Movies & TV |
| ePRICE | 1.67× | Shopping |
| Online degree | 1.51× | Business & Career |
| Domestika | 1.74× | Arts & Culture |
| Medical Students | 1.52× | Business & Career |
| Salvatore Aranzulla | 1.52× | Internet & Social Media |
| Davao City | 1.79× | Travel & Leisure |
| Univision | 1.52× | Movies & TV |
| Australian rules football | 1.54× | Sports |
| Wall Street English | 1.73× | Business & Career |
| UpToDate | 1.54× | Health |
| speaking english | 1.53× | Business & Career |
| Moovit | 1.58× | Technology & Electronics |
| Liev Schreiber | 1.53× | Movies & TV |
| English Tutor | 1.61× | Business & Career |
| University of Teramo | 1.59× | Business & Career |
| Fridays (TV series) | 1.98× | Movies & TV |
| Arya (actor) | 1.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.4 |
| Extroversion | THRILL | 1.37 |
| Social Media Usage | JOY | 1.12 |
| Travelling | THRILL | 1.05 |
| Luxury Orientation | PREMIUM | 1.04 |
| Urban Lifestyle | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
See Higher education audiences in other countries
- Higher education — Germany
- Higher education — United States
- Higher education — United Kingdom
- Higher education — France
- Higher education — Spain
- Higher education — Brazil
- Higher education — Japan
- Higher education — South Korea
- Higher education — India
- Higher education — Canada
- Higher education — Mexico
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Higher education have in Italy?
Higher education has an estimated audience of 15,791,653 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Higher education fans?
54.9% of Higher education fans are female, 45.1% are male, with an average age of 40.8 years.
Which brands do Higher education fans like most?
Higher education fans show strongest brand affinity for University (1.53×), College (1.53×), and Scooby-Doo (1.64×) over the country average.
Where do Higher education fans live in Italy?
Higher education fans in Italy are most concentrated in Lombardy (reach 2,627,453), Lazio (reach 1,845,546), and Veneto (reach 1,281,905). These three regions account for the largest share of the active audience.
What other brands do Higher education fans also like?
Beyond Higher education itself, the audience over-indexes on College (1.53×), Scooby-Doo (1.64×), ePRICE (1.67×), and Online degree (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.