A data profile of the people who buy, follow and care about Higher education in Italy — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 15,791,653 people in Italy.
The average Higher education fan in Italy is 40.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include University, College, Scooby-Doo, with strongest over-indexing on University (1.53× the country average).
Demographically, the Higher education audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Higher education fan in Italy is balanced, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for University.
The key figures that characterise the Higher education profile in Italy.
54.9% are female, 45.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.8 |
| Estimated audience size | 15,791,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Higher education audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
Where the Higher education audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Marche | ~500K | 1.35× | |
| 02 | Umbria | ~300K | 1.19× | |
| 03 | Aosta Valley | ~40K | 1.06× | |
| 04 | Basilicata | ~100K | 1.04× | |
| 05 | Molise | ~80K | 1.04× | |
| 06 | Veneto | ~1.5M | 1.01× | |
| 07 | Friuli-Venezia Giulia | ~300K | 1.01× | |
| 08 | Lazio | ~2M | 0.98× | |
| 09 | Trentino-Alto Adige/Südtirol | ~300K | 0.97× | |
| 10 | Lombardy | ~2.5M | 0.96× | |
| 11 | Tuscany | ~1M | 0.96× | |
| 12 | Calabria | ~500K | 0.96× | |
| 13 | Abruzzo | ~300K | 0.96× | |
| 14 | Sardinia | ~400K | 0.95× | |
| 15 | Liguria | ~400K | 0.94× | |
| 16 | Piedmont | ~1M | 0.92× | |
| 17 | Emilia-Romagna | ~1M | 0.91× | |
| 18 | Puglia | ~1M | 0.91× | |
| 19 | Sicilia | ~1M | 0.90× | |
| 20 | Campania | ~1.5M | 0.86× |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fridays (TV series) | Movies & TV | 1.98× | ||
| 02 | Davao City | Travel & Leisure | 1.79× | ||
| 03 | Domestika | Arts & Culture | 1.74× | ||
| 04 | Wall Street English | Business & Career | 1.73× | ||
| 05 | Arya (actor) | Movies & TV | 1.72× | ||
| 06 | ePRICE | Shopping | 1.67× | ||
| 07 | Scooby-Doo | Movies & TV | 1.64× | ||
| 08 | English Tutor | Business & Career | 1.61× | ||
| 09 | University of Teramo | Business & Career | 1.59× | ||
| 10 | Moovit | Technology & Electronics | 1.58× | ||
| 11 | Australian rules football | Sports | 1.54× | ||
| 12 | UpToDate | Health | 1.54× | ||
| 13 | University | Business & Career | 1.53× | ||
| 14 | College | Business & Career | 1.53× | ||
| 15 | speaking english | Business & Career | 1.53× | ||
| 16 | Liev Schreiber | Movies & TV | 1.53× | ||
| 17 | Medical Students | Business & Career | 1.52× | ||
| 18 | Salvatore Aranzulla | Internet & Social Media | 1.52× | ||
| 19 | Univision | Movies & TV | 1.52× | ||
| 20 | Online degree | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.01× | |
| Career Orientation | POWER | 1.01× | |
| Spirituality | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Convenience Orientation | PREMIUM | 0.90× |
Higher education has an estimated audience of 15,791,653 people in Italy, concentrated in Lombardy and Lazio.
54.9% of Higher education fans are female, 45.1% are male, with an average age of 40.8 years.
Higher education fans show strongest brand affinity for University (1.53×), College (1.53×), and Scooby-Doo (1.64×) over the country average.
Higher education fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Higher education itself, the audience over-indexes on College (1.53×), Scooby-Doo (1.64×), ePRICE (1.67×), and Online degree (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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