Higher education Audience in Spain
Higher education has an estimated audience of 9,762,391 people in Spain. 57.7% are female, 42.3% are male, average age 42.3. Top regions: Community of Madrid, Catalonia, Andalusia.
The average Higher education fan in Spain is 42.3 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Demographically, the Higher education audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
Category: Business & Career · Type: Topic
Demographics of Higher education fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.3 |
| Estimated audience size | 9,762,391 |
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,745,047 | 1.06× |
| Catalonia | 1,260,534 | 0.71× |
| Andalusia | 1,098,187 | 0.57× |
| Comunidad Valenciana | 639,488 | 0.58× |
| Galicia | 310,435 | 0.68× |
| Extremadura | 276,409 | 1.31× |
| Region of Murcia | 270,308 | 0.81× |
| Castilla-La Mancha | 240,850 | 0.61× |
| Canary Islands | 230,690 | 0.47× |
| Principality of Asturias | 229,758 | 1× |
| La Rioja | 221,182 | 3.48× |
| Castile and León | 221,027 | 0.52× |
| Aragon | 208,155 | 0.81× |
| Cantabria | 204,807 | 1.66× |
| Basque Autonomous Country | 196,933 | 0.54× |
| Navarre | 191,592 | 1.57× |
| Balearic Islands | 168,292 | 0.61× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.15 |
| Social Media Usage | JOY | 1.13 |
| Family Orientation | CONSERVATISM | 1.09 |
| Mindfulness | BALANCE | 1.08 |
| Career Orientation | POWER | 1.06 |
| Healthy Lifestyle | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
See Higher education audiences in other countries
- Higher education — Germany
- Higher education — United States
- Higher education — United Kingdom
- Higher education — France
- Higher education — Italy
- Higher education — Brazil
- Higher education — Japan
- Higher education — South Korea
- Higher education — India
- Higher education — Canada
- Higher education — Mexico
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.