Rascasse Audience Intelligence

Higher education Audience in Spain

A data profile of the people who buy, follow and care about Higher education in Spain — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 9,762,391 people in Spain.

#128among Topic in Spain#26in Business & Career

The average Higher education fan in Spain is 42.3 years old, more female, and lives primarily in Community of Madrid.

The audience is concentrated in Community of Madrid, Andalusia, Catalonia.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Higher education profile in Spain.

Audience size
9.8M
in Spain
Gender
57.7%♀
42.3% male
Age
42.3
average years
Country rank
#196
Topic in Spain
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Higher education fans

57.7% are female, 42.3% are male, average age 42.3.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Higher education audience in Spain
MetricValue
Female57.7%
Male42.3%
Average age42.3
Estimated audience size9,762,391
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Higher education audience in Spain
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4925%
50+26%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Higher education audience comes from Spain.

Worldwide audience distribution share by country for Higher education
CountryShare
United States19.1%
Brazil5.3%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Higher education audience in Spain is strongest.

Fig. 05

Top regions by affinity

Higher education fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~80K1.27×
02Cantabria~100K1.07×
03Navarre~100K1.06×
04Community of Madrid~1.5M1.04×
05Extremadura~200K1.03×
06Principality of Asturias~200K1.00×
07Region of Murcia~300K0.98×
08Aragon~300K0.98×
09Castilla-La Mancha~400K0.96×
10Balearic Islands~300K0.96×
11Canary Islands~500K0.94×
12Galicia~400K0.94×
13Castile and León~400K0.94×
14Basque Autonomous Country~300K0.93×
15Comunidad Valenciana~1M0.88×
16Catalonia~1.5M0.87×
17Andalusia~1.5M0.84×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Higher education audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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