Rascasse Audience Intelligence

Higher education Audience in Brazil

A data profile of the people who buy, follow and care about Higher education in Brazil — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 22,201,428 people in Brazil.

#77among Topic in Brazil#16in Business & Career

The average Higher education fan in Brazil is 39.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Higher education profile in Brazil.

Audience size
22.2M
in Brazil
Gender
61.5%♀
38.5% male
Age
39.0
average years
Country rank
#123
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Higher education fans

61.5% are female, 38.5% are male, average age 39.0.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Higher education audience in Brazil
MetricValue
Female61.5%
Male38.5%
Average age39.0
Estimated audience size22,201,428
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Higher education audience in Brazil
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Higher education audience comes from Brazil.

Worldwide audience distribution share by country for Higher education
CountryShare
United States19.1%
Brazil5.3%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Higher education audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Higher education fans by region: top regions in Brazil
#RegionReachAffinity×
01Acre~90K1.11×
02Amapá~90K1.10×
03Roraima~70K1.10×
04Sergipe~200K1.04×
05Tocantins~200K1.04×
06Rondônia~200K1.03×
07Piauí~300K1.02×
08Alagoas~300K1.01×
09Mato Grosso do Sul~300K1.00×
10Rio Grande do Norte~400K0.99×
11São Paulo~5.5M0.98×
12Paraíba~400K0.98×
13Amazonas~400K0.98×
14Mato Grosso~400K0.97×
15Maranhão~500K0.96×
16Federal District~400K0.96×
17Espírito Santo~400K0.95×
18Pará~700K0.94×
19Pernambuco~900K0.93×
20Goiás~800K0.93×
21Ceará~900K0.92×
22Rio Grande do Sul~1M0.90×
23Santa Catarina~900K0.90×
24Bahia~1.5M0.89×
25Rio de Janeiro~2M0.88×
26Paraná~1M0.87×
27Minas Gerais~2M0.83×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Brazil

See Higher education audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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