Higher education Audience in Brazil
Higher education has an estimated audience of 22,201,428 people in Brazil. 61.5% are female, 38.5% are male, average age 39.0. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Higher education fan in Brazil is 39.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Category: Business & Career · Type: Topic
Demographics of Higher education fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 39.0 |
| Estimated audience size | 22,201,428 |
Higher education fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~5.5M | 0.98× |
| Minas Gerais | ~2M | 0.83× |
| Rio de Janeiro | ~2M | 0.88× |
| Bahia | ~1.5M | 0.89× |
| Paraná | ~1M | 0.87× |
| Rio Grande do Sul | ~1M | 0.9× |
| Pernambuco | ~900K | 0.93× |
| Santa Catarina | ~900K | 0.9× |
| Ceará | ~900K | 0.92× |
| Goiás | ~800K | 0.93× |
| Pará | ~700K | 0.94× |
| Maranhão | ~500K | 0.96× |
| Espírito Santo | ~400K | 0.95× |
| Paraíba | ~400K | 0.98× |
| Mato Grosso | ~400K | 0.97× |
| Amazonas | ~400K | 0.98× |
| Rio Grande do Norte | ~400K | 0.99× |
| Federal District | ~400K | 0.96× |
| Alagoas | ~300K | 1.01× |
| Mato Grosso do Sul | ~300K | 1× |
| Piauí | ~300K | 1.02× |
| Sergipe | ~200K | 1.04× |
| Rondônia | ~200K | 1.03× |
| Tocantins | ~200K | 1.04× |
| Amapá | ~90K | 1.1× |
| Acre | ~90K | 1.11× |
| Roraima | ~70K | 1.1× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
See Higher education audiences in other countries
- Higher education — Germany
- Higher education — United States
- Higher education — United Kingdom
- Higher education — France
- Higher education — Italy
- Higher education — Spain
- Higher education — Japan
- Higher education — South Korea
- Higher education — India
- Higher education — Canada
- Higher education — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.