Rascasse Audience Intelligence

Higher education Audience in Mexico

A data profile of the people who buy, follow and care about Higher education in Mexico — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 8,797,208 people in Mexico.

Higher education has an estimated audience of 8,797,208 people in Mexico. 52.3% are female, 47.7% are male, average age 33.3.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Higher education profile in Mexico.

Audience size
8.8M
in Mexico
Gender
52.3%
47.7% male
Age
33.3
average years
Country rank
#152
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Higher education fans

52.3% are female, 47.7% are male, average age 33.3.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Higher education audience in Mexico
MetricValue
Female52.3%
Male47.7%
Average age33.3
Estimated audience size8,797,208
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Higher education audience in Mexico
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Higher education audience comes from Mexico.

Worldwide audience distribution share by country for Higher education
CountryShare
United States19.1%
Brazil5.3%
India4.3%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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