Higher education Audience in Mexico
Higher education has an estimated audience of 8,797,208 people in Mexico. 52.3% are female, 47.7% are male, average age 33.3.
Demographically, the Higher education audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Career Orientation, Spirituality.
Category: Business & Career · Type: Topic
Demographics of Higher education fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 33.3 |
| Estimated audience size | 8,797,208 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.41 |
| Spirituality | BALANCE | 1.32 |
| Travelling | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.18 |
| Risk Appetite | THRILL | 1.16 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
See Higher education audiences in other countries
- Higher education — Germany
- Higher education — United States
- Higher education — United Kingdom
- Higher education — France
- Higher education — Italy
- Higher education — Spain
- Higher education — Brazil
- Higher education — Japan
- Higher education — South Korea
- Higher education — India
- Higher education — Canada
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.