A data profile of the people who buy, follow and care about Higher education in India — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 18,209,888 people in India.
The average Higher education fan in India is 31.2 years old, more male, and lives primarily in Madhya Pradesh.
The audience is concentrated in Madhya Pradesh, Haryana, Chhattisgarh.
Top brand affinities include University, College, Nursing, with strongest over-indexing on University (2× the country average).
Demographically, the Higher education audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Higher education fan in India is more male, around 31.2 years old, with strong Community Orientation tendencies and a notable affinity for University.
The key figures that characterise the Higher education profile in India.
25.7% are female, 74.3% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 31.2 |
| Estimated audience size | 18,209,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Higher education audience comes from India.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
Where the Higher education audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madhya Pradesh | ~5.5M | 15.45× | |
| 02 | Chhattisgarh | ~300K | 2.47× | |
| 03 | Haryana | ~500K | 2.13× | |
| 04 | Tripura | ~50K | 2.02× | |
| 05 | Sikkim | ~7K | 0.92× | |
| 06 | Mizoram | ~10K | 0.86× | |
| 07 | Arunachal Pradesh | ~9K | 0.84× | |
| 08 | Nagaland | ~10K | 0.82× | |
| 09 | Himachal Pradesh | ~60K | 0.81× | |
| 10 | Manipur | ~20K | 0.81× | |
| 11 | Meghalaya | ~10K | 0.77× | |
| 12 | Goa | ~10K | 0.77× | |
| 13 | Uttarakhand | ~40K | 0.50× | |
| 14 | Jammu and Kashmir | ~40K | 0.50× | |
| 15 | Odisha | ~90K | 0.46× | |
| 16 | Jharkhand | ~70K | 0.46× | |
| 17 | Assam | ~80K | 0.42× | |
| 18 | Punjab (region) | ~90K | 0.37× | |
| 19 | Andhra Pradesh | ~80K | 0.35× | |
| 20 | Rajasthan | ~100K | 0.31× | |
| 21 | Bihar | ~100K | 0.31× | |
| 22 | Kerala | ~80K | 0.31× | |
| 23 | Telangana | ~80K | 0.29× | |
| 24 | Uttar Pradesh | ~300K | 0.28× | |
| 25 | Gujarat | ~100K | 0.28× | |
| 26 | Tamil Nadu | ~100K | 0.27× | |
| 27 | West Bengal | ~100K | 0.25× | |
| 28 | Karnataka | ~100K | 0.25× | |
| 29 | Maharashtra | ~200K | 0.24× |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Development studies | Politics & Society | 2.22× | ||
| 02 | Graduate school | Business & Career | 2.02× | ||
| 03 | University | Business & Career | 2.00× | ||
| 04 | College | Business & Career | 1.96× | ||
| 05 | Skins (UK TV series) | Movies & TV | 1.88× | ||
| 06 | Online degree | Business & Career | 1.84× | ||
| 07 | Broadcast engineering | Business & Career | 1.81× | ||
| 08 | Liberal arts education | Business & Career | 1.71× | ||
| 09 | Private university | Business & Career | 1.66× | ||
| 10 | Hospitality management studies | Business & Career | 1.64× | ||
| 11 | Nursing | Business & Career | 1.62× | ||
| 12 | Academic degree | Business & Career | 1.56× | ||
| 13 | Bachelor of Technology | Business & Career | 1.56× | ||
| 14 | Retail banking | Business & Career | 1.55× | ||
| 15 | Jalandhar | Travel & Leisure | 1.55× | ||
| 16 | BYJU's | Business & Career | 1.52× | ||
| 17 | Vocational education | Business & Career | 1.51× | ||
| 18 | Equity loan | Business & Career | 1.51× | ||
| 19 | Mortgage loans | Business & Career | 1.50× | ||
| 20 | Secondary education | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.17× | |
| Need for Security | CONSERVATISM | 1.03× | |
| Mindfulness | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.82× |
Higher education has an estimated audience of 18,209,888 people in India, concentrated in Madhya Pradesh and Haryana.
25.7% of Higher education fans are female, 74.3% are male, with an average age of 31.2 years.
Higher education fans show strongest brand affinity for University (2×), College (1.96×), and Nursing (1.62×) over the country average.
Higher education fans in India are most concentrated in Madhya Pradesh (reach ~5.5M), Haryana (reach ~500K), and Chhattisgarh (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Higher education itself, the audience over-indexes on College (1.96×), Nursing (1.62×), Mortgage loans (1.5×), and Retail banking (1.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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