A data profile of the people who buy, follow and care about Higher education in Norway — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 1,161,409 people in Norway.
Higher education has an estimated audience of 1,161,409 people in Norway. 54.4% are female, 45.6% are male, average age 43.2. Top brand affinities: Politics and social issues, Personal finance, Culture, University, Education.
Top brand affinities include Politics and social issues, Personal finance, Culture, with strongest over-indexing on Politics and social issues (1.55× the country average).
Demographically, the Higher education audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Higher education fan in Norway is balanced, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Politics and social issues.
The key figures that characterise the Higher education profile in Norway.
54.4% are female, 45.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.2 |
| Estimated audience size | 1,161,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Higher education audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.75× | ||
| 02 | Job | Business & Career | 2.59× | ||
| 03 | Insurance | Business & Career | 2.02× | ||
| 04 | Finance | Business & Career | 1.80× | ||
| 05 | Politics | Politics & Society | 1.75× | ||
| 06 | School | Kids & Family | 1.73× | ||
| 07 | Felleskjøpet | Home & Garden | 1.67× | ||
| 08 | Science | Business & Career | 1.64× | ||
| 09 | Architecture | Business & Career | 1.61× | ||
| 10 | Education | Business & Career | 1.59× | ||
| 11 | Culture | Literature | 1.58× | ||
| 12 | Online newspaper | News | 1.58× | ||
| 13 | Magazines | Literature | 1.58× | ||
| 14 | Personal finance | Business & Career | 1.57× | ||
| 15 | Politics and social issues | Politics & Society | 1.55× | ||
| 16 | Crafts | Home & Garden | 1.54× | ||
| 17 | Televisions | Technology & Electronics | 1.52× | ||
| 18 | Dogs | Pets & Animals | 1.52× | ||
| 19 | Pop music | Music & Radio | 1.52× | ||
| 20 | TV | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.77× | |
| Patriotism | CONSERVATISM | 0.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.35× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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