A data profile of the people who buy, follow and care about Higher education in Portugal — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 3,279,946 people in Portugal.
The average Higher education fan in Portugal is 43.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Faculty (division), Magazine Luiza, LearnEnglish – British Council, with strongest over-indexing on Faculty (division) (1.56× the country average).
Demographically, the Higher education audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 20 regions tracked by Rascasse.
The typical Higher education fan in Portugal is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Faculty (division).
The key figures that characterise the Higher education profile in Portugal.
58.1% are female, 41.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.3 |
| Estimated audience size | 3,279,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Higher education audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
Where the Higher education audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~40K | 1.12× | |
| 02 | Portalegre District | ~40K | 1.12× | |
| 03 | Guarda District | ~50K | 1.10× | |
| 04 | Beja District | ~60K | 1.08× | |
| 05 | Vila Real District | ~60K | 1.05× | |
| 06 | Évora District | ~60K | 1.05× | |
| 07 | Castelo Branco District | ~60K | 1.03× | |
| 08 | Azores | ~90K | 1.00× | |
| 09 | Viana do Castelo District | ~80K | 1.00× | |
| 10 | Viseu District | ~100K | 0.99× | |
| 11 | Madeira | ~90K | 0.98× | |
| 12 | Coimbra District | ~200K | 0.96× | |
| 13 | Leiria District | ~200K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.94× | |
| 15 | Braga District | ~300K | 0.93× | |
| 16 | Faro District | ~200K | 0.93× | |
| 17 | Setúbal District | ~300K | 0.92× | |
| 18 | Porto District | ~600K | 0.86× | |
| 19 | Santarém District | ~100K | 0.86× | |
| 20 | Lisbon District | ~800K | 0.76× |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LearnEnglish – British Council | Business & Career | 1.99× | ||
| 02 | TeachingEnglish - British Council | Business & Career | 1.98× | ||
| 03 | English Speaking Club | NGO / Political Party | 1.92× | ||
| 04 | Breaking the Taboo | Movies & TV | 1.86× | ||
| 05 | Central Board of Secondary Education | Kids & Family | 1.62× | ||
| 06 | Study International | Business & Career | 1.60× | ||
| 07 | Faculty (division) | Business & Career | 1.56× | ||
| 08 | Magazine Luiza | Shopping | 1.53× | ||
| 09 | English Language Courses | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.09× | |
| Creativity | OPEN | 1.08× | |
| Community Orientation | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Travelling | THRILL | 0.88× |
Higher education has an estimated audience of 3,279,946 people in Portugal, concentrated in Lisbon District and Porto District.
58.1% of Higher education fans are female, 41.9% are male, with an average age of 43.3 years.
Higher education fans show strongest brand affinity for Faculty (division) (1.56×), Magazine Luiza (1.53×), and LearnEnglish – British Council (1.99×) over the country average.
Higher education fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Higher education itself, the audience over-indexes on Magazine Luiza (1.53×), LearnEnglish – British Council (1.99×), English Language Courses (1.53×), and Breaking the Taboo (1.86×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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