A data profile of the people who buy, follow and care about Higher education in Austria — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 1,568,956 people in Austria.
The average Higher education fan in Austria is 38.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include University, College, Master's degree, with strongest over-indexing on University (2.1× the country average).
Demographically, the Higher education audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Higher education fan in Austria is balanced, around 38.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for University.
The key figures that characterise the Higher education profile in Austria.
52.6% are female, 47.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 38.3 |
| Estimated audience size | 1,568,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Higher education audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
Where the Higher education audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~90K | 1.17× | |
| 02 | Salzburg | ~100K | 1.04× | |
| 03 | Tyrol | ~100K | 1.01× | |
| 04 | Burgenland | ~40K | 1.01× | |
| 05 | Vorarlberg | ~60K | 1.00× | |
| 06 | Upper Austria | ~200K | 0.97× | |
| 07 | Lower Austria | ~200K | 0.96× | |
| 08 | Styria | ~200K | 0.92× | |
| 09 | Vienna | ~300K | 0.85× |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.10× | ||
| 02 | Faculty (division) | Business & Career | 1.97× | ||
| 03 | College | Business & Career | 1.95× | ||
| 04 | Diploma | Business & Career | 1.90× | ||
| 05 | Doctor of Philosophy | Business & Career | 1.81× | ||
| 06 | International education | Business & Career | 1.79× | ||
| 07 | Postgraduate education | Business & Career | 1.76× | ||
| 08 | Academic degree | Business & Career | 1.76× | ||
| 09 | Undergraduate education | Business & Career | 1.69× | ||
| 10 | Private university | Business & Career | 1.65× | ||
| 11 | Medical school | Health | 1.64× | ||
| 12 | Master's degree | Business & Career | 1.63× | ||
| 13 | Distance education | Business & Career | 1.57× | ||
| 14 | University of Vienna | Business & Career | 1.57× | ||
| 15 | Bachelor's degree | Business & Career | 1.56× | ||
| 16 | Foreign language | Business & Career | 1.55× | ||
| 17 | Web conferencing | Technology & Electronics | 1.53× | ||
| 18 | Google News | News | 1.52× | ||
| 19 | Continuing education | Business & Career | 1.51× | ||
| 20 | Damascus | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Travelling | THRILL | 1.09× | |
| Mindfulness | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.90× |
Higher education has an estimated audience of 1,568,956 people in Austria, concentrated in Vienna and Lower Austria.
52.6% of Higher education fans are female, 47.4% are male, with an average age of 38.3 years.
Higher education fans show strongest brand affinity for University (2.1×), College (1.95×), and Master's degree (1.63×) over the country average.
Higher education fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Higher education itself, the audience over-indexes on College (1.95×), Master's degree (1.63×), Distance education (1.57×), and Postgraduate education (1.76×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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