A data profile of the people who buy, follow and care about College in Austria — modelled from more than twelve digital signal sources. College has an estimated audience of 792,491 people in Austria.
The average College fan in Austria is 36.2 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Career, Student, Master's degree, with strongest over-indexing on Career (1.68× the country average).
Demographically, the College audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical College fan in Austria is balanced, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Career.
The key figures that characterise the College profile in Austria.
52.0% are female, 48.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 36.2 |
| Estimated audience size | 792,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide College audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.25× | |
| 02 | Vorarlberg | ~30K | 1.02× | |
| 03 | Lower Austria | ~100K | 0.99× | |
| 04 | Tyrol | ~50K | 0.99× | |
| 05 | Salzburg | ~50K | 0.99× | |
| 06 | Upper Austria | ~100K | 0.98× | |
| 07 | Carinthia (state) | ~40K | 0.97× | |
| 08 | Styria | ~90K | 0.96× | |
| 09 | Burgenland | ~20K | 0.96× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Academic degree | Business & Career | 2.80× | ||
| 02 | International student | Business & Career | 2.38× | ||
| 03 | Undergraduate education | Business & Career | 2.33× | ||
| 04 | Bachelor's degree | Business & Career | 2.29× | ||
| 05 | Master's degree | Business & Career | 2.13× | ||
| 06 | Foreign language | Business & Career | 2.04× | ||
| 07 | Continuing education | Business & Career | 1.88× | ||
| 08 | Language school | Kids & Family | 1.88× | ||
| 09 | Postgraduate education | Business & Career | 1.84× | ||
| 10 | Student | Business & Career | 1.83× | ||
| 11 | Digital marketing | Business & Career | 1.81× | ||
| 12 | Social media marketing | Business & Career | 1.75× | ||
| 13 | High school | Business & Career | 1.71× | ||
| 14 | Career | Business & Career | 1.68× | ||
| 15 | Distance education | Business & Career | 1.64× | ||
| 16 | Vocational education | Business & Career | 1.61× | ||
| 17 | Master of Business Administration | Business & Career | 1.58× | ||
| 18 | Research | Business & Career | 1.57× | ||
| 19 | Self-awareness | Health | 1.57× | ||
| 20 | Anime convention | Literature | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Sports Activity | POWER | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.50× | |
| Urban Lifestyle | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.76× |
College has an estimated audience of 792,491 people in Austria, concentrated in Vienna and Lower Austria.
52.0% of College fans are female, 48.0% are male, with an average age of 36.2 years.
College fans show strongest brand affinity for Career (1.68×), Student (1.83×), and Master's degree (2.13×) over the country average.
College fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on Student (1.83×), Master's degree (2.13×), Research (1.57×), and Digital marketing (1.81×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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