A data profile of the people who buy, follow and care about Student in Austria — modelled from more than twelve digital signal sources. Student has an estimated audience of 1,289,602 people in Austria.
The average Student fan in Austria is 37.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Austrian Airlines, WhatsApp, Hornbach, with strongest over-indexing on Austrian Airlines (1.78× the country average).
Demographically, the Student audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Student fan in Austria is balanced, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Austrian Airlines.
The key figures that characterise the Student profile in Austria.
53.4% are female, 46.6% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 37.6 |
| Estimated audience size | 1,289,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Student audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
Where the Student audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.44× | |
| 02 | Styria | ~200K | 1.03× | |
| 03 | Lower Austria | ~200K | 1.01× | |
| 04 | Tyrol | ~90K | 1.00× | |
| 05 | Salzburg | ~80K | 0.99× | |
| 06 | Carinthia (state) | ~60K | 0.98× | |
| 07 | Burgenland | ~30K | 0.98× | |
| 08 | Upper Austria | ~200K | 0.95× | |
| 09 | Vorarlberg | ~40K | 0.95× |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 2.49× | ||
| 02 | TripAdvisor | Travel & Leisure | 2.31× | ||
| 03 | University | Business & Career | 2.16× | ||
| 04 | Cruises | Travel & Leisure | 2.08× | ||
| 05 | Italian cuisine | Food & Beverages | 2.00× | ||
| 06 | Charity and causes | Business & Career | 1.86× | ||
| 07 | Austrian Airlines | Travel & Leisure | 1.78× | ||
| 08 | Cineplexx Cinemas | Movies & TV | 1.77× | ||
| 09 | Politics | Politics & Society | 1.74× | ||
| 10 | Wikipedia | Internet & Social Media | 1.69× | ||
| 11 | Electronics | Technology & Electronics | 1.69× | ||
| 12 | Felix Baumgartner | Sports | 1.69× | ||
| 13 | Hornbach | Shopping | 1.66× | ||
| 14 | Instant messaging | Internet & Social Media | 1.63× | ||
| 15 | Education | Business & Career | 1.62× | ||
| 16 | Toys | Games | 1.61× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 18 | Blues music | Music & Radio | 1.57× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Career Orientation | POWER | 1.52× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.91× | |
| Creativity | OPEN | 0.92× | |
| Quality Awareness | PREMIUM | 0.93× |
Student has an estimated audience of 1,289,602 people in Austria, concentrated in Vienna and Lower Austria.
53.4% of Student fans are female, 46.6% are male, with an average age of 37.6 years.
Student fans show strongest brand affinity for Austrian Airlines (1.78×), WhatsApp (1.53×), and Hornbach (1.66×) over the country average.
Student fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Student itself, the audience over-indexes on WhatsApp (1.53×), Hornbach (1.66×), Politics (1.74×), and Education (1.62×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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