A data profile of the people who buy, follow and care about Student in Netherlands — modelled from more than twelve digital signal sources. Student has an estimated audience of 2,531,816 people in Netherlands.
The average Student fan in Netherlands is 40.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.81× the country average).
Demographically, the Student audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Student fan in Netherlands is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Student profile in Netherlands.
59.4% are female, 40.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.4 |
| Estimated audience size | 2,531,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Student audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
Where the Student audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~800K | 1.34× | |
| 02 | North Holland | ~600K | 1.32× | |
| 03 | Limburg | ~200K | 1.29× | |
| 04 | Groningen | ~100K | 1.21× | |
| 05 | Flevoland | ~90K | 1.21× | |
| 06 | North Brabant | ~400K | 0.91× | |
| 07 | Overijssel | ~200K | 0.91× | |
| 08 | Utrecht | ~200K | 0.90× | |
| 09 | Gelderland | ~300K | 0.87× | |
| 10 | Friesland | ~80K | 0.85× | |
| 11 | Drenthe | ~60K | 0.81× | |
| 12 | Zeeland | ~40K | 0.80× |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.13× | ||
| 02 | Internet & Social Media | 1.87× | |||
| 03 | Charity and causes | Business & Career | 1.84× | ||
| 04 | Jumbo (supermarket) | Shopping | 1.81× | ||
| 05 | Walking | Sports | 1.78× | ||
| 06 | Rabobank | Business & Career | 1.77× | ||
| 07 | Hair products | Beauty & Wellness | 1.77× | ||
| 08 | Education | Business & Career | 1.74× | ||
| 09 | Canada | Travel & Leisure | 1.72× | ||
| 10 | Psychology | Business & Career | 1.71× | ||
| 11 | Wikipedia | Internet & Social Media | 1.71× | ||
| 12 | TUI | Travel & Leisure | 1.65× | ||
| 13 | Happiness | Health | 1.62× | ||
| 14 | ABN AMRO | Business & Career | 1.61× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 16 | Hornbach | Shopping | 1.57× | ||
| 17 | Belgium | Travel & Leisure | 1.55× | ||
| 18 | Aldi | Shopping | 1.54× | ||
| 19 | Indeed.com | Business & Career | 1.54× | ||
| 20 | Etos | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.45× | |
| Mindfulness | BALANCE | 1.42× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Quality Awareness | PREMIUM | 0.91× |
Student has an estimated audience of 2,531,816 people in Netherlands, concentrated in Zuid-Holland and North Holland.
59.4% of Student fans are female, 40.6% are male, with an average age of 40.4 years.
Student fans show strongest brand affinity for Jumbo (supermarket) (1.81×), WhatsApp (1.87×), and Rabobank (1.77×) over the country average.
Student fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Student itself, the audience over-indexes on WhatsApp (1.87×), Rabobank (1.77×), Aldi (1.54×), and Hornbach (1.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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