Student Audience in Brazil
Student has an estimated audience of 15,880,054 people in Brazil. 63.4% are female, 36.6% are male, average age 40.2. Top brand affinities: Sociedade Esportiva Palmeiras, Harry Potter, Sport Club Corinthians Paulista, São Paulo FC, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Harry Potter, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.6× the country average). Demographically, the Student audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Business & Career · Type: Topic
Demographics of Student fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 40.2 |
| Estimated audience size | 15,880,054 |
Audience persona
The typical Student fan in Brazil is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.6× | Sports |
| Harry Potter | 1.79× | Movies & TV |
| Sport Club Corinthians Paulista | 1.77× | Sports |
| São Paulo FC | 1.64× | Sports |
| Neymar | 2.03× | Sports |
| Cruzeiro Esporte Clube | 1.51× | Sports |
| Nature | 1.81× | Home & Garden |
| UEFA Champions League | 2.14× | Sports |
| University | 2.23× | Business & Career |
| Fast food | 2.07× | Food & Beverages |
| Sport Club Internacional | 1.59× | Sports |
| Family | 1.55× | Kids & Family |
| 1.51× | Internet & Social Media | |
| TikTok | 1.89× | Internet & Social Media |
| Spotify | 1.94× | Internet & Social Media |
| Social media | 1.61× | Business & Career |
| Children's clothing | 2.33× | Fashion & Accessoires |
| Sport Club do Recife | 2.15× | Sports |
| Skin care | 2.32× | Beauty & Wellness |
| Preta Gil | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.07 |
| Creativity | OPEN | 1.76 |
| Family Orientation | CONSERVATISM | 1.73 |
| Price Sensitivity | PREMIUM | 1.63 |
| Design Affinity | PREMIUM | 1.6 |
| Need for Security | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
See Student audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.