A data profile of the people who buy, follow and care about Student in France — modelled from more than twelve digital signal sources. Student has an estimated audience of 6,960,104 people in France.
The average Student fan in France is 38.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (320.21× the country average).
Demographically, the Student audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Student fan in France is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Student profile in France.
56.1% are female, 43.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 38.6 |
| Estimated audience size | 6,960,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Student audience comes from France.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
Where the Student audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1M | 1.98× | |
| 02 | Île-de-France | ~2M | 1.70× | |
| 03 | Grand Est | ~700K | 1.24× | |
| 04 | Provence-Alpes-Côte d'Azur | ~500K | 0.95× | |
| 05 | Auvergne-Rhône-Alpes | ~800K | 0.93× | |
| 06 | Occitanie | ~600K | 0.93× | |
| 07 | Centre-Val de Loire | ~200K | 0.91× | |
| 08 | Corsica | ~30K | 0.89× | |
| 09 | Normandy | ~300K | 0.84× | |
| 10 | Nouvelle-Aquitaine | ~500K | 0.83× | |
| 11 | Pays de la Loire | ~300K | 0.83× | |
| 12 | Brittany | ~300K | 0.80× | |
| 13 | Bourgogne-Franche-Comté | ~200K | 0.80× |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 320.21× | ||
| 02 | Selfridges | Shopping | 260.99× | ||
| 03 | Plants vs. Zombies | Games | 39.26× | ||
| 04 | Christmas Gift | Kids & Family | 33.06× | ||
| 05 | Christmas tree | Kids & Family | 30.99× | ||
| 06 | Girl power | Politics & Society | 22.73× | ||
| 07 | Sexology | Kids & Family | 14.49× | ||
| 08 | Cath Kidston | Fashion & Accessoires | 14.44× | ||
| 09 | Raincoat | Fashion & Accessoires | 10.81× | ||
| 10 | Broadcasting of sports events | Movies & TV | 10.08× | ||
| 11 | Islamic banking | Business & Career | 9.76× | ||
| 12 | Breast Cancer awareness | Health | 9.74× | ||
| 13 | Dentistry | Business & Career | 9.32× | ||
| 14 | Doctor of Medicine | Business & Career | 7.65× | ||
| 15 | Sustainable products | Politics & Society | 7.20× | ||
| 16 | Zoom lens | Technology & Electronics | 6.43× | ||
| 17 | Kitchen garden | Home & Garden | 6.14× | ||
| 18 | Volunteering | Politics & Society | 2.95× | ||
| 19 | Internet & Social Media | 1.68× | |||
| 20 | Education | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.68× | |
| Career Orientation | POWER | 1.79× | |
| Patriotism | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Indulgence | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× |
Student has an estimated audience of 6,960,104 people in France, concentrated in Île-de-France and Hauts-de-France.
56.1% of Student fans are female, 43.9% are male, with an average age of 38.6 years.
Student fans show strongest brand affinity for Love & Sex (320.21×), Christmas Gift (33.06×), and Christmas tree (30.99×) over the country average.
Student fans in France are most concentrated in Île-de-France (reach ~2M), Hauts-de-France (reach ~1M), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Student itself, the audience over-indexes on Christmas Gift (33.06×), Christmas tree (30.99×), Girl power (22.73×), and Broadcasting of sports events (10.08×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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