Student Audience in France
Student has an estimated audience of 6,960,104 people in France. 56.1% are female, 43.9% are male, average age 38.6. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Google Photos, Google News, Crédit Mutuel, TikTok, Cath Kidston.
The average Student fan in France is 38.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Google Photos, Google News, Crédit Mutuel, with strongest over-indexing on Google Photos (5.97× the country average). Demographically, the Student audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Student fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 38.6 |
| Estimated audience size | 6,960,104 |
Audience persona
The typical Student fan in France is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Google Photos.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,130,742 | 1.71× |
| Hauts-de-France | 1,247,786 | 2.04× |
| Auvergne-Rhône-Alpes | 759,923 | 0.93× |
| Grand Est | 715,743 | 1.27× |
| Occitanie | 554,580 | 0.92× |
| Nouvelle-Aquitaine | 488,909 | 0.8× |
| Provence-Alpes-Côte d'Azur | 485,507 | 0.94× |
| Pays de la Loire | 304,020 | 0.79× |
| Normandy | 268,133 | 0.79× |
| Brittany | 254,389 | 0.75× |
| Centre-Val de Loire | 230,385 | 0.88× |
| Bourgogne-Franche-Comté | 199,697 | 0.71× |
| Corsica | 16,502 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Photos | 5.97× | Technology & Electronics |
| Google News | 2.61× | News |
| Crédit Mutuel | 2.69× | Business & Career |
| TikTok | 1.87× | Internet & Social Media |
| Cath Kidston | 11.31× | Fashion & Accessoires |
| Orange | 2.37× | Technology & Electronics |
| University | 3.91× | Business & Career |
| Free Mobile | 2.44× | Technology & Electronics |
| Happiness | 1.91× | Health |
| Fnac | 2.04× | Shopping |
| Conforama | 1.85× | Home & Garden |
| Voici | 2.27× | News |
| Hairstyle | 1.97× | Beauty & Wellness |
| France Info | 2.02× | Movies & TV |
| RC Lens | 2.31× | Sports |
| Anthropology | 2.25× | Business & Career |
| Foot Mercato | 1.96× | Sports |
| Spas | 1.68× | Beauty & Wellness |
| Lodging | 2.42× | Travel & Leisure |
| Germany | 2.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.45 |
| Extroversion | THRILL | 1.38 |
| Social Media Usage | JOY | 1.24 |
| Career Orientation | POWER | 1.13 |
| Travelling | THRILL | 1.11 |
| Urban Lifestyle | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
See Student audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Student have in France?
Student has an estimated audience of 6,960,104 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Student fans?
56.1% of Student fans are female, 43.9% are male, with an average age of 38.6 years.
Which brands do Student fans like most?
Student fans show strongest brand affinity for Google Photos (5.97×), Google News (2.61×), and Crédit Mutuel (2.69×) over the country average.
Where do Student fans live in France?
Student fans in France are most concentrated in Île-de-France (reach 2,130,742), Hauts-de-France (reach 1,247,786), and Auvergne-Rhône-Alpes (reach 759,923). These three regions account for the largest share of the active audience.
What other brands do Student fans also like?
Beyond Student itself, the audience over-indexes on Google News (2.61×), Crédit Mutuel (2.69×), TikTok (1.87×), and Cath Kidston (11.31×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.