Rascasse Audience Intelligence

Student Audience in United States

A data profile of the people who buy, follow and care about Student in United States — modelled from more than twelve digital signal sources. Student has an estimated audience of 68,351,807 people in United States.

#167among Topic in United States#31in Business & Career

The average Student fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University, Planet Fitness, Diaper bag, with strongest over-indexing on University (2.1× the country average).

Demographically, the Student audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Student fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for University.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Student profile in United States.

Audience size
68.4M
in United States
Gender
59.0%♀
41.0% male
Age
40.0
average years
Country rank
#210
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Student fans

59.0% are female, 41.0% are male, average age 40.0.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Student audience in United States
MetricValue
Female59.0%
Male41.0%
Average age40.0
Estimated audience size68,351,807
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Student audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Student audience comes from United States.

Worldwide audience distribution share by country for Student
CountryShare
United States20.0%
India5.4%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Student audience in United States is strongest.

Fig. 05

Top regions by affinity

Student fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~400K2.98×
02Virginia~3M1.89×
03Louisiana~1.5M1.69×
04Arizona~2M1.51×
05Georgia~3M1.44×
06Florida~6.5M1.38×
07Maryland~1.5M1.28×
08Connecticut~900K1.28×
09New Mexico~400K1.25×
10California~9M1.19×
11Nebraska~400K1.15×
12Texas~6.5M1.13×
13Oregon~900K1.12×
14North Carolina~2.5M1.10×
15Kentucky~900K1.10×
16Nevada~700K1.10×
17Mississippi~600K1.08×
18New York~4M1.04×
19Michigan~2M1.03×
20Colorado~1M1.03×
21Massachusetts~1.5M0.98×
22Hawaii~300K0.97×
23Washington, District of Columbia~200K0.97×
24Washington~1.5M0.96×
25New Jersey~1.5M0.95×
26Kansas~500K0.95×
27Missouri~1M0.93×
28Tennessee~1.5M0.91×
29Oklahoma~700K0.91×
30Illinois~2M0.90×
31South Dakota~100K0.90×
32South Carolina~900K0.89×
33Alabama~900K0.89×
34Iowa~500K0.87×
35Minnesota~800K0.85×
36Pennsylvania~2M0.83×
37Indiana~1M0.83×
38Delaware~100K0.80×
39Utah~500K0.75×
40Wisconsin~800K0.74×
41Arkansas~400K0.73×
42Rhode Island~200K0.73×
43Ohio~1.5M0.72×
44Idaho~200K0.72×
45Montana~100K0.71×
46North Dakota~100K0.70×
47West Virginia~200K0.68×
48Maine~200K0.64×
49Vermont~80K0.63×
50New Hampshire~200K0.58×
Fig. 06

Affinity by region

Affinity by region — Student, United States
0.58×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Student audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Student audience
#·InterestCategoryAffinity×
01School uniformKids & Family2.96×
02UniversityBusiness & Career2.10×
03Diaper bagKids & Family2.01×
04Distance educationBusiness & Career1.90×
05Master of Business AdministrationBusiness & Career1.79×
06Political scienceBusiness & Career1.77×
07Non-governmental organizationPolitics & Society1.67×
08Master's degreeBusiness & Career1.64×
09DemocracyPolitics & Society1.59×
10Risk managementBusiness & Career1.58×
11DentistryBusiness & Career1.57×
12ApprenticeshipBusiness & Career1.56×
13MeteorologyHome & Garden1.55×
14LibraryLiterature1.55×
15FundraisingBusiness & Career1.54×
16Made in USABusiness & Career1.52×
17Talk radioMusic & Radio1.52×
18NeuroscienceBusiness & Career1.51×
19DoughFood & Beverages1.51×
20Planet FitnessSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Student audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Student audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Community OrientationOPEN1.30×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Student audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Luxury OrientationPREMIUM0.90×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Student have in United States?

Student has an estimated audience of 68,351,807 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Student fans?

59.0% of Student fans are female, 41.0% are male, with an average age of 40.0 years.

03

Which brands do Student fans like most?

Student fans show strongest brand affinity for University (2.1×), Planet Fitness (1.5×), and Diaper bag (2.01×) over the country average.

04

Where do Student fans live in United States?

Student fans in United States are most concentrated in California (reach ~9M), Texas (reach ~6.5M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Student fans also like?

Beyond Student itself, the audience over-indexes on Planet Fitness (1.5×), Diaper bag (2.01×), Dentistry (1.57×), and Political science (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Student audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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