Student Audience in United States

Student logo

Student has an estimated audience of 68,351,807 people in United States. 59.0% are female, 41.0% are male, average age 40.0. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Student fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Student audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Student fans

Demographic split for Student audience in United States
MetricValue
Female59.0%
Male41.0%
Average age40.0
Estimated audience size68,351,807

Audience persona

The typical Student fan in United States is more female, around 40.0 years old, with strong Social Media Usage tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Student in United States
RegionReachAffinity
California9,550,7621.27×
Florida7,804,5201.69×
Texas7,080,7101.2×
New York4,540,1711.19×
Georgia3,408,2121.62×
Virginia3,033,1581.82×
Arizona2,308,0031.65×
Illinois2,106,4330.93×
North Carolina2,026,4030.99×
Michigan1,943,5661.09×
Pennsylvania1,909,1120.83×
Maryland1,727,8431.47×
New Jersey1,726,9760.99×
Ohio1,608,6940.76×
Massachusetts1,488,6361.11×
Washington1,487,5381.08×
Tennessee1,337,0030.98×
Louisiana1,331,8791.51×
Indiana1,139,3890.91×
Missouri1,036,1670.94×
Connecticut984,5481.44×
Colorado974,1740.9×
South Carolina929,5290.9×
Alabama915,9060.96×
Minnesota789,2310.81×
Oregon780,9701×
Wisconsin721,8790.7×
Oklahoma721,3220.95×
Kentucky710,7760.83×
Nevada612,6170.93×
Mississippi584,3831.04×
Kansas535,5970.99×
Utah465,6490.76×
Iowa458,2570.81×
New Mexico431,4581.26×
Arkansas417,9930.74×
Nebraska376,4911.1×
Alaska288,2631.97×
Idaho241,8900.71×
Hawaii235,2180.8×
Washington, District of Columbia231,2661.13×
West Virginia210,2370.66×
Rhode Island157,0720.72×
New Hampshire143,3000.53×
Delaware141,5760.75×
Maine141,3480.58×
South Dakota113,7430.72×
Montana109,6600.58×
North Dakota87,5260.62×
Vermont63,2000.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Student audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.65×News
Staples (Canada)3.23×Business & Career
Planet Fitness2.29×Sports
Diaper bag3.54×Kids & Family
Hobby Lobby1.99×Home & Garden
Jack Black5.75×Movies & TV
Great Clips2.91×Beauty & Wellness
Payment card8.17×Fashion & Accessoires
University1.96×Business & Career
Aldi1.7×Shopping
Best Buy1.7×Shopping
Napoleon Dynamite5.72×Movies & TV
Taco Bell1.66×Food & Beverages
Google Flights2.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Student audience
TraitClusterScore
Social Media UsageJOY1.11
ExtroversionTHRILL1.1
Family OrientationCONSERVATISM1.06
Urban LifestyleOPEN1.05
MindfulnessBALANCE1.04
Community OrientationOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Student
CountryShare
United States20.0%
India5.4%
Brazil4.7%

See Student audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Student have in United States?

Student has an estimated audience of 68,351,807 people in United States, concentrated in California and Florida.

What is the gender split and age of Student fans?

59.0% of Student fans are female, 41.0% are male, with an average age of 40.0 years.

Which brands do Student fans like most?

Student fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Student fans live in United States?

Student fans in United States are most concentrated in California (reach 9,550,762), Florida (reach 7,804,520), and Texas (reach 7,080,710). These three regions account for the largest share of the active audience.

What other brands do Student fans also like?

Beyond Student itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.