Rascasse Audience Intelligence

School uniform Audience in United States

A data profile of the people who buy, follow and care about School uniform in United States — modelled from more than twelve digital signal sources. School uniform has an estimated audience of 6,446,805 people in United States.

#3206among Topic in United States#157in Kids & Family

The average School uniform fan in United States is 38.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Windsurfing, Charli XCX, Chappell Roan, with strongest over-indexing on Windsurfing (28.08× the country average).

Demographically, the School uniform audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical School uniform fan in United States is more female, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Windsurfing.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the School uniform profile in United States.

Audience size
6.4M
in United States
Gender
64.0%♀
36.0% male
Age
38.9
average years
Country rank
#5394
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of School uniform fans

64.0% are female, 36.0% are male, average age 38.9.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for School uniform audience in United States
MetricValue
Female64.0%
Male36.0%
Average age38.9
Estimated audience size6,446,805
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the School uniform audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

21.9%

of the worldwide School uniform audience comes from United States.

Worldwide audience distribution share by country for School uniform
CountryShare
United States21.9%
United Kingdom5.7%
Mexico4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the School uniform audience in United States is strongest.

Fig. 05

Top regions by affinity

School uniform fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K4.04×
02Mississippi~100K2.09×
03Alabama~100K1.44×
04Florida~600K1.42×
05Georgia~300K1.38×
06Delaware~20K1.33×
07Texas~700K1.31×
08Arizona~200K1.27×
09New York~400K1.21×
10Tennessee~200K1.19×
11Rhode Island~20K1.14×
12Ohio~200K1.13×
13Maryland~100K1.13×
14Pennsylvania~200K1.08×
15New Jersey~200K1.06×
16Arkansas~60K1.04×
17Michigan~200K1.03×
18South Carolina~100K1.03×
19California~700K1.02×
20Indiana~100K1.02×
21Illinois~200K1.01×
22Missouri~100K0.99×
23Oklahoma~70K0.99×
24Connecticut~60K0.97×
25North Carolina~200K0.95×
26Kentucky~80K0.94×
27Utah~50K0.92×
28West Virginia~30K0.92×
29Nevada~60K0.91×
30Idaho~30K0.91×
31Washington, District of Columbia~20K0.90×
32Hawaii~20K0.88×
33North Dakota~10K0.86×
34Kansas~40K0.84×
35Minnesota~80K0.83×
36Virginia~100K0.80×
37South Dakota~10K0.80×
38Alaska~10K0.80×
39Washington~100K0.79×
40Massachusetts~100K0.76×
41Colorado~80K0.75×
42Wisconsin~70K0.75×
43Nebraska~20K0.75×
44New Mexico~20K0.74×
45Iowa~40K0.72×
46Vermont~8K0.72×
47Oregon~50K0.71×
48Maine~20K0.67×
49Montana~10K0.67×
50New Hampshire~20K0.66×
Fig. 06

Affinity by region

Affinity by region — School uniform, United States
0.66×1.00×4.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the School uniform audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for School uniform audience
#·InterestCategoryAffinity×
01NhacCuaTui.comMusic & Radio335.66×
02Charli XCXMusic & Radio33.34×
03SOPHIEMusic & Radio33.34×
04NinajirachiMusic & Radio31.37×
05WindsurfingSports28.08×
06Magdalena BayMusic & Radio27.89×
07Chappell RoanMusic & Radio17.47×
08XXXTentacionMusic & Radio11.91×
09SchoolKids & Family3.03×
10StudentBusiness & Career2.96×
11UniversityBusiness & Career2.54×
12LearningBusiness & Career2.11×
13KnowledgeBusiness & Career2.09×
14PsychologyBusiness & Career2.00×
15Higher educationBusiness & Career1.89×
16MedicineBusiness & Career1.83×
17EducationBusiness & Career1.77×
18U.S. stateTravel & Leisure1.73×
19FamilyKids & Family1.54×
20United StatesTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the School uniform audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by School uniform audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
TraditionCONSERVATISM1.56×
MindfulnessBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by School uniform audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
Luxury OrientationPREMIUM1.09×
Healthy LifestyleBALANCE1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does School uniform have in United States?

School uniform has an estimated audience of 6,446,805 people in United States, concentrated in Texas and California.

02

What is the gender split and age of School uniform fans?

64.0% of School uniform fans are female, 36.0% are male, with an average age of 38.9 years.

03

Which brands do School uniform fans like most?

School uniform fans show strongest brand affinity for Windsurfing (28.08×), Charli XCX (33.34×), and Chappell Roan (17.47×) over the country average.

04

Where do School uniform fans live in United States?

School uniform fans in United States are most concentrated in Texas (reach ~700K), California (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do School uniform fans also like?

Beyond School uniform itself, the audience over-indexes on Charli XCX (33.34×), Chappell Roan (17.47×), SOPHIE (33.34×), and XXXTentacion (11.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See School uniform audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for School uniform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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