School uniform Audience in United States

School uniform logo

School uniform has an estimated audience of 6,446,805 people in United States. 64.0% are female, 36.0% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Windsurfing, Charli XCX, Chappell Roan, SOPHIE, XXXTentacion.

The average School uniform fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Windsurfing, Charli XCX, Chappell Roan, with strongest over-indexing on Windsurfing (28.08× the country average). Demographically, the School uniform audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of School uniform fans

Demographic split for School uniform audience in United States
MetricValue
Female64.0%
Male36.0%
Average age38.9
Estimated audience size6,446,805

Audience persona

The typical School uniform fan in United States is more female, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Windsurfing.

Top regions in United States

Top regions ranked by reach for School uniform in United States
RegionReachAffinity
California789,1951.11×
Texas775,2711.4×
Florida630,4081.44×
New York327,0450.91×
Louisiana325,0903.91×
Georgia302,8321.52×
Ohio259,0301.3×
Illinois248,4631.16×
Pennsylvania227,1491.05×
North Carolina197,4351.02×
Arizona187,5061.42×
Michigan172,2361.02×
Tennessee171,1821.32×
New Jersey165,2081.01×
Alabama133,0911.48×
Indiana131,1941.11×
Virginia129,2900.82×
Mississippi123,9502.33×
Maryland121,8651.1×
Missouri105,9201.02×
South Carolina104,8231.08×
Washington104,2240.81×
Massachusetts98,4000.77×
Kentucky78,3230.97×
Oklahoma73,7741.03×
Colorado69,9440.69×
Wisconsin65,4820.68×
Connecticut63,1970.98×
Minnesota62,1980.67×
Arkansas60,2391.13×
Nevada59,8830.96×
Oregon53,6430.73×
Utah52,4150.91×
Kansas41,8620.82×
Iowa34,3370.65×
West Virginia29,7860.99×
Hawaii24,1240.87×
New Mexico22,6710.7×
Delaware22,5041.27×
Idaho22,0520.68×
Nebraska21,6500.67×
Washington, District of Columbia15,3900.79×
Rhode Island13,6880.67×
New Hampshire12,2710.48×
Maine11,4340.5×
North Dakota8,8020.66×
South Dakota8,3780.56×
Alaska8,2000.59×
Montana6,9250.39×
Vermont4,3200.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for School uniform audience
BrandAffinityCategory
Windsurfing28.08×Sports
Charli XCX33.34×Music & Radio
Chappell Roan17.47×Music & Radio
SOPHIE33.34×Music & Radio
XXXTentacion11.91×Music & Radio
School3.03×Kids & Family
Student2.96×Business & Career
Magdalena Bay27.89×Music & Radio
Ninajirachi31.37×Music & Radio
NhacCuaTui.com335.66×Music & Radio
PinkPantheress11.41×Music & Radio
Learning2.11×Business & Career
Psychology2×Business & Career
Knowledge2.09×Business & Career
Education1.77×Business & Career
Family1.54×Kids & Family
University2.54×Business & Career
United States1.53×Travel & Leisure
U.S. state1.73×Travel & Leisure
Medicine1.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by School uniform audience
TraitClusterScore
Community OrientationOPEN1.67
Urban LifestyleOPEN1.38
ExtroversionTHRILL1.37
Price SensitivityPREMIUM1.36
Family OrientationCONSERVATISM1.34
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for School uniform
CountryShare
United States21.9%
United Kingdom5.7%
Mexico4.6%

See School uniform audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does School uniform have in United States?

School uniform has an estimated audience of 6,446,805 people in United States, concentrated in California and Texas.

What is the gender split and age of School uniform fans?

64.0% of School uniform fans are female, 36.0% are male, with an average age of 38.9 years.

Which brands do School uniform fans like most?

School uniform fans show strongest brand affinity for Windsurfing (28.08×), Charli XCX (33.34×), and Chappell Roan (17.47×) over the country average.

Where do School uniform fans live in United States?

School uniform fans in United States are most concentrated in California (reach 789,195), Texas (reach 775,271), and Florida (reach 630,408). These three regions account for the largest share of the active audience.

What other brands do School uniform fans also like?

Beyond School uniform itself, the audience over-indexes on Charli XCX (33.34×), Chappell Roan (17.47×), SOPHIE (33.34×), and XXXTentacion (11.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for School uniform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.