School uniform Audience in Germany
School uniform has an estimated audience of 658,906 people in Germany. 55.3% are female, 44.7% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lieferando.de, Sibling, Gmail, Natural World, Calligraphy.
The average School uniform fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lieferando.de, Sibling, Gmail, with strongest over-indexing on Lieferando.de (1.85× the country average). Demographically, the School uniform audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of School uniform fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 35.8 |
| Estimated audience size | 658,906 |
Audience persona
The typical School uniform fan in Germany is more female, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Lieferando.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,495 | 0.97× |
| Bayern | 104,892 | 0.99× |
| Baden-Württemberg | 82,705 | 0.92× |
| Niedersachsen | 78,295 | 1.22× |
| Hessen | 43,271 | 0.86× |
| Sachsen | 33,826 | 1.05× |
| Rheinland-Pfalz | 31,352 | 0.95× |
| Berlin | 25,861 | 0.88× |
| Schleswig-Holstein | 25,254 | 1.07× |
| Brandenburg | 22,095 | 1.08× |
| Thüringen | 19,365 | 1.15× |
| Sachsen-Anhalt | 14,530 | 0.85× |
| Hamburg | 13,600 | 0.91× |
| Mecklenburg-Vorpommern | 11,949 | 0.95× |
| Saarland | 10,394 | 1.28× |
| Bremen | 4,857 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lieferando.de | 1.85× | Food & Beverages |
| Sibling | 5.15× | Kids & Family |
| Gmail | 1.85× | Internet & Social Media |
| Natural World | 1.53× | Fashion & Accessoires |
| Calligraphy | 5.63× | Arts & Culture |
| School | 1.82× | Kids & Family |
| Student | 1.93× | Business & Career |
| Home Based Business | 9.71× | Business & Career |
| Jejudo | 5.71× | Travel & Leisure |
| Hugendubel | 2.27× | Shopping |
| Architecture & Design | 1.52× | Business & Career |
| MSN | 1.98× | News |
| Ethics | 1.63× | Business & Career |
| Safeway Inc. | 5.66× | Shopping |
| Comics | 1.54× | Literature |
| Chartreuse | 6.41× | Music & Radio |
| Deutsch lernen | 2.09× | Business & Career |
| Handmade | 1.72× | Home & Garden |
| Master's degree | 1.66× | Business & Career |
| Home-improvement center | 1.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.1 |
| Early Adopter Mentality | POWER | 2.06 |
| Sustainability | BALANCE | 1.97 |
| Convenience Orientation | PREMIUM | 1.62 |
| Spirituality | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.7% |
| Mexico | 4.6% |
See School uniform audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does School uniform have in Germany?
School uniform has an estimated audience of 658,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of School uniform fans?
55.3% of School uniform fans are female, 44.7% are male, with an average age of 35.8 years.
Which brands do School uniform fans like most?
School uniform fans show strongest brand affinity for Lieferando.de (1.85×), Sibling (5.15×), and Gmail (1.85×) over the country average.
Where do School uniform fans live in Germany?
School uniform fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,495), Bayern (reach 104,892), and Baden-Württemberg (reach 82,705). These three regions account for the largest share of the active audience.
What other brands do School uniform fans also like?
Beyond School uniform itself, the audience over-indexes on Sibling (5.15×), Gmail (1.85×), Natural World (1.53×), and Calligraphy (5.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for School uniform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.