Rascasse Audience Intelligence

School uniform Audience in Germany

A data profile of the people who buy, follow and care about School uniform in Germany — modelled from more than twelve digital signal sources. School uniform has an estimated audience of 658,906 people in Germany.

#3998among Topic in Germany#217in Kids & Family

The average School uniform fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lieferando.de, Sibling, Hugendubel, with strongest over-indexing on Lieferando.de (1.85× the country average).

Demographically, the School uniform audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical School uniform fan in Germany is more female, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Lieferando.de.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the School uniform profile in Germany.

Audience size
659K
in Germany
Gender
55.3%♀
44.7% male
Age
35.8
average years
Country rank
#9306
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of School uniform fans

55.3% are female, 44.7% are male, average age 35.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for School uniform audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age35.8
Estimated audience size658,906
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the School uniform audience in Germany
Age bracketShare%
16-1925%
20-2925%
30-3917%
40-4921%
50+11%
Fig. 04

Worldwide distribution

2.2%

of the worldwide School uniform audience comes from Germany.

Worldwide audience distribution share by country for School uniform
CountryShare
United States21.9%
United Kingdom5.7%
Mexico4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the School uniform audience in Germany is strongest.

Fig. 05

Top regions by affinity

School uniform fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.19×
02Niedersachsen~80K1.18×
03Thüringen~20K1.09×
04Brandenburg~20K1.06×
05Schleswig-Holstein~20K1.04×
06Sachsen~30K1.03×
07Bremen~6K1.01×
08Mecklenburg-Vorpommern~10K0.99×
09Bayern~100K0.98×
10Rheinland-Pfalz~30K0.96×
11Nordrhein-Westfalen~100K0.95×
12Baden-Württemberg~80K0.93×
13Sachsen-Anhalt~20K0.93×
14Berlin~30K0.91×
15Hamburg~10K0.91×
16Hessen~50K0.90×
Fig. 06

Affinity by region

Affinity by region — School uniform, Germany
0.90×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the School uniform audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for School uniform audience
#·InterestCategoryAffinity×
01Home Based BusinessBusiness & Career9.71×
02DaughterKids & Family6.50×
03ChartreuseMusic & Radio6.41×
04JejudoTravel & Leisure5.71×
05Safeway Inc.Shopping5.66×
06CalligraphyArts & Culture5.63×
07SiblingKids & Family5.15×
08HugendubelShopping2.27×
09Deutsch lernenBusiness & Career2.09×
10MSNNews1.98×
11StudentBusiness & Career1.93×
12Lieferando.deFood & Beverages1.85×
13GmailInternet & Social Media1.85×
14SchoolKids & Family1.82×
15HandmadeHome & Garden1.72×
16Home-improvement centerHome & Garden1.70×
17Master's degreeBusiness & Career1.66×
18EthicsBusiness & Career1.63×
19ComicsLiterature1.54×
20Architecture & DesignBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the School uniform audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by School uniform audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Career OrientationPOWER1.40×
SpiritualityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by School uniform audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Sports ActivityPOWER0.97×
Design AffinityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does School uniform have in Germany?

School uniform has an estimated audience of 658,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of School uniform fans?

55.3% of School uniform fans are female, 44.7% are male, with an average age of 35.8 years.

03

Which brands do School uniform fans like most?

School uniform fans show strongest brand affinity for Lieferando.de (1.85×), Sibling (5.15×), and Hugendubel (2.27×) over the country average.

04

Where do School uniform fans live in Germany?

School uniform fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do School uniform fans also like?

Beyond School uniform itself, the audience over-indexes on Sibling (5.15×), Hugendubel (2.27×), Gmail (1.85×), and Calligraphy (5.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See School uniform audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for School uniform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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