Home Based Business Audience in Germany
Home Based Business has an estimated audience of 341,636 people in Germany. 59.8% are female, 40.2% are male, average age 40.1. Top regions: Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities: Whataburger, Home Delivery, Granola, Gil Ofarim, South Asian cuisine.
The average Home Based Business fan in Germany is 40.1 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities include Whataburger, Home Delivery, Granola, with strongest over-indexing on Whataburger (20× the country average). Demographically, the Home Based Business audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Home Based Business fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 40.1 |
| Estimated audience size | 341,636 |
Audience persona
The typical Home Based Business fan in Germany is more female, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Whataburger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 31,737 | 1.85× |
| Baden-Württemberg | 29,235 | 0.63× |
| Niedersachsen | 29,079 | 0.88× |
| Bayern | 28,282 | 0.52× |
| Sachsen | 27,616 | 1.65× |
| Nordrhein-Westfalen | 27,513 | 0.37× |
| Hessen | 21,796 | 0.84× |
| Berlin | 19,457 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 20× | Food & Beverages |
| Home Delivery | 6.19× | Food & Beverages |
| Granola | 20× | Food & Beverages |
| Gil Ofarim | 2.16× | Music & Radio |
| South Asian cuisine | 11.55× | Food & Beverages |
| Cocktail | 1.73× | Food & Beverages |
| Morphine (band) | 15.11× | Music & Radio |
| Nurse education | 2.7× | Kids & Family |
| Cynthia Erivo | 4.44× | Movies & TV |
| Humans (TV series) | 5.47× | Movies & TV |
| Collectable | 1.61× | Kids & Family |
| Handmade Gifts | 1.98× | Kids & Family |
| Natural rubber | 2.07× | Cars & Mobility |
| Commercial mortgage | 1.64× | Business & Career |
| Business English | 2.01× | Business & Career |
| Kippah | 3.51× | Fashion & Accessoires |
| hayrettin | 19.77× | Movies & TV |
| Radio Kiss Kiss Napoli | 14.86× | Music & Radio |
| 7-Eleven | 3.17× | Shopping |
| Icon (magazine) | 1.54× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.54 |
| Travelling | THRILL | 2.33 |
| Community Orientation | OPEN | 1.93 |
| Urban Lifestyle | OPEN | 1.69 |
| Career Orientation | POWER | 1.69 |
| Individualism | JOY | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 14.4% |
| United States | 12.0% |
| Germany | 6.7% |
See Home Based Business audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home Based Business have in Germany?
Home Based Business has an estimated audience of 341,636 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of Home Based Business fans?
59.8% of Home Based Business fans are female, 40.2% are male, with an average age of 40.1 years.
Which brands do Home Based Business fans like most?
Home Based Business fans show strongest brand affinity for Whataburger (20×), Home Delivery (6.19×), and Granola (20×) over the country average.
Where do Home Based Business fans live in Germany?
Home Based Business fans in Germany are most concentrated in Rheinland-Pfalz (reach 31,737), Baden-Württemberg (reach 29,235), and Niedersachsen (reach 29,079). These three regions account for the largest share of the active audience.
What other brands do Home Based Business fans also like?
Beyond Home Based Business itself, the audience over-indexes on Home Delivery (6.19×), Granola (20×), Gil Ofarim (2.16×), and South Asian cuisine (11.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Based Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.