Rascasse Audience Intelligence

Home Based Business Audience in Germany

A data profile of the people who buy, follow and care about Home Based Business in Germany — modelled from more than twelve digital signal sources. Home Based Business has an estimated audience of 341,636 people in Germany.

#5753among Topic in Germany#1094in Business & Career

The average Home Based Business fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tokyo Marathon, Taobao, DocuSign, with strongest over-indexing on Tokyo Marathon (57.13× the country average).

Demographically, the Home Based Business audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.

The typical Home Based Business fan in Germany is more female, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tokyo Marathon.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Based Business profile in Germany.

Audience size
342K
in Germany
Gender
59.8%♀
40.2% male
Age
40.1
average years
Country rank
#15796
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Based Business fans

59.8% are female, 40.2% are male, average age 40.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Home Based Business audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age40.1
Estimated audience size341,636
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Home Based Business audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3919%
40-4916%
50+26%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Home Based Business audience comes from Germany.

Worldwide audience distribution share by country for Home Based Business
CountryShare
Saudi Arabia14.4%
United States12.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Based Business audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home Based Business fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.09×
02Sachsen~20K1.07×
03Berlin~20K1.03×
04Niedersachsen~30K0.99×
05Hessen~30K0.98×
06Baden-Württemberg~40K0.96×
07Bayern~50K0.95×
08Nordrhein-Westfalen~70K0.93×
Fig. 06

Affinity by region

Affinity by region — Home Based Business, Germany
0.93×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Based Business audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Based Business audience
#·InterestCategoryAffinity×
01Tokyo MarathonSports57.13×
02CONCEPT STOREShopping27.26×
03DocuSignTechnology & Electronics23.30×
04TaobaoShopping22.73×
05Sarah PaulsonMovies & TV20.00×
06Motorcycle safetyCars & Mobility19.56×
07Michael SchulteMusic & Radio18.81×
08Tom OdellMusic & Radio17.75×
09Liza MinnelliMusic & Radio17.34×
10Shopping channelMovies & TV13.50×
11Amy MacdonaldMusic & Radio12.63×
12Norwegian Forest catPets & Animals9.28×
13HawaiiTravel & Leisure8.14×
14Robin WilliamsMovies & TV7.24×
15BeirutTravel & Leisure6.76×
16C++Technology & Electronics6.69×
17JavaScriptTechnology & Electronics5.40×
18Employment agencyBusiness & Career5.16×
19HugendubelShopping3.91×
20SparkasseBusiness & Career3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Based Business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Based Business audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.25×
TravellingTHRILL1.94×
IndividualismJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Based Business audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
Family OrientationCONSERVATISM0.53×
Price SensitivityPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Based Business have in Germany?

Home Based Business has an estimated audience of 341,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home Based Business fans?

59.8% of Home Based Business fans are female, 40.2% are male, with an average age of 40.1 years.

03

Which brands do Home Based Business fans like most?

Home Based Business fans show strongest brand affinity for Tokyo Marathon (57.13×), Taobao (22.73×), and DocuSign (23.3×) over the country average.

04

Where do Home Based Business fans live in Germany?

Home Based Business fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Home Based Business fans also like?

Beyond Home Based Business itself, the audience over-indexes on Taobao (22.73×), DocuSign (23.3×), Liza Minnelli (17.34×), and Michael Schulte (18.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Home Based Business audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home Based Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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