Michael Schulte Audience in Germany
Michael Schulte has an estimated audience of 449,116 people in Germany. 80.6% are female, 19.4% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: FlixBus, Maite Kelly, Yvonne Catterfeld, Vapiano, Peter Maffay.
The average Michael Schulte fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include FlixBus, Maite Kelly, Yvonne Catterfeld, with strongest over-indexing on FlixBus (61.84× the country average). Demographically, the Michael Schulte audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Community Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Michael Schulte fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 36.4 |
| Estimated audience size | 449,116 |
Audience persona
The typical Michael Schulte fan in Germany is more female, around 36.4 years old, with strong Community Orientation tendencies and a notable affinity for FlixBus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,096 | 1.15× |
| Bayern | 70,427 | 0.98× |
| Niedersachsen | 60,405 | 1.38× |
| Baden-Württemberg | 54,543 | 0.89× |
| Hessen | 33,240 | 0.97× |
| Schleswig-Holstein | 24,886 | 1.54× |
| Sachsen | 23,630 | 1.07× |
| Rheinland-Pfalz | 20,720 | 0.92× |
| Berlin | 14,816 | 0.74× |
| Brandenburg | 14,067 | 1.01× |
| Hamburg | 12,014 | 1.18× |
| Sachsen-Anhalt | 10,092 | 0.87× |
| Thüringen | 9,043 | 0.79× |
| Mecklenburg-Vorpommern | 7,446 | 0.87× |
| Saarland | 5,074 | 0.92× |
| Bremen | 2,740 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlixBus | 61.84× | Cars & Mobility |
| Maite Kelly | 30.96× | Music & Radio |
| Yvonne Catterfeld | 30.2× | Music & Radio |
| Vapiano | 35.59× | Food & Beverages |
| Peter Maffay | 17.51× | Music & Radio |
| Wirtz | 12.05× | Music & Radio |
| Flixtrain | 21.21× | Cars & Mobility |
| Julia Beautx | 22.58× | Internet & Social Media |
| Mark Forster | 18.48× | Music & Radio |
| Yahoo!ショッピング | 7.19× | |
| David Garrett (musician) | 24.31× | Music & Radio |
| Thomas Anders | 13.53× | Music & Radio |
| Thomas Gottschalk | 7.89× | Movies & TV |
| Wolfgang Petry | 13.06× | Music & Radio |
| Shirin David | 14.09× | Beauty & Wellness |
| Tom Odell | 30.57× | Music & Radio |
| Nico Santos | 17.4× | Music & Radio |
| Kerstin Ott | 13.89× | Music & Radio |
| Finch | 7.4× | Music & Radio |
| Udo Lindenberg | 10.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| Creativity | OPEN | 1.23 |
| Sustainability | BALANCE | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.5% |
| Austria | 2.5% |
| Switzerland | 2.2% |
See Michael Schulte audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Michael Schulte have in Germany?
Michael Schulte has an estimated audience of 449,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Michael Schulte fans?
80.6% of Michael Schulte fans are female, 19.4% are male, with an average age of 36.4 years.
Which brands do Michael Schulte fans like most?
Michael Schulte fans show strongest brand affinity for FlixBus (61.84×), Maite Kelly (30.96×), and Yvonne Catterfeld (30.2×) over the country average.
Where do Michael Schulte fans live in Germany?
Michael Schulte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,096), Bayern (reach 70,427), and Niedersachsen (reach 60,405). These three regions account for the largest share of the active audience.
What other brands do Michael Schulte fans also like?
Beyond Michael Schulte itself, the audience over-indexes on Maite Kelly (30.96×), Yvonne Catterfeld (30.2×), Vapiano (35.59×), and Peter Maffay (17.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michael Schulte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.