Rascasse Audience Intelligence

Michael Schulte Audience in Germany

A data profile of the people who buy, follow and care about Michael Schulte in Germany — modelled from more than twelve digital signal sources. Michael Schulte has an estimated audience of 464,728 people in Germany.

#128among Singer-songwriter in Germany#2422among Person in Germany#1441in Music & Radio

The average Michael Schulte fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include FlixBus, Maite Kelly, Sarah Connor, with strongest over-indexing on FlixBus (61.84× the country average).

Demographically, the Michael Schulte audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Michael Schulte fan in Germany is more female, around 36.4 years old, with strong Tradition tendencies and a notable affinity for FlixBus.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Schulte profile in Germany.

Audience size
465K
in Germany
Gender
80.6%♀
19.4% male
Age
36.4
average years
Country rank
#12469
Person in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Schulte fans

80.6% are female, 19.4% are male, average age 36.4.

Fig. 02

Gender split

80.6%
Female
19.4%
Male
Demographic split for Michael Schulte audience in Germany
MetricValue
Female80.6%
Male19.4%
Average age36.4
Estimated audience size464,728
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Michael Schulte audience in Germany
Age bracketShare%
16-1932%
20-2916%
30-3916%
40-4920%
50+16%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Michael Schulte audience comes from Germany.

Worldwide audience distribution share by country for Michael Schulte
CountryShare
Germany86.9%
Austria2.4%
Switzerland2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Schulte audience in Germany is strongest.

Fig. 05

Top regions by affinity

Michael Schulte fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.52×
02Niedersachsen~60K1.31×
03Hamburg~10K1.21×
04Nordrhein-Westfalen~100K1.12×
05Sachsen~20K1.06×
06Brandenburg~10K1.00×
07Thüringen~10K0.98×
08Mecklenburg-Vorpommern~8K0.96×
09Hessen~30K0.94×
10Baden-Württemberg~60K0.93×
11Sachsen-Anhalt~10K0.93×
12Saarland~5K0.92×
13Bayern~60K0.89×
14Rheinland-Pfalz~20K0.89×
15Bremen~3K0.79×
16Berlin~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Michael Schulte, Germany
0.69×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Schulte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Schulte audience
#·InterestCategoryAffinity×
01FlixBusCars & Mobility61.84×
02VapianoFood & Beverages35.59×
03Maite KellyMusic & Radio30.96×
04Yvonne CatterfeldMusic & Radio30.20×
05David Garrett (musician)Music & Radio24.31×
06Julia BeautxInternet & Social Media22.58×
07FlixtrainCars & Mobility21.21×
08Mark ForsterMusic & Radio18.48×
09Peter MaffayMusic & Radio17.51×
10Nico SantosMusic & Radio17.40×
11Sarah ConnorMusic & Radio15.40×
12Shirin DavidBeauty & Wellness14.09×
13Johannes OerdingMusic & Radio13.93×
14Kerstin OttMusic & Radio13.89×
15Thomas AndersMusic & Radio13.53×
16Wolfgang PetryMusic & Radio13.06×
17WirtzMusic & Radio12.05×
18Matthias ReimMusic & Radio11.88×
19Udo LindenbergMusic & Radio10.76×
20Thomas GottschalkMovies & TV7.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Schulte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Schulte audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.51×
Design AffinityPREMIUM1.41×
Healthy LifestyleBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Schulte audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Risk AppetiteTHRILL0.64×
Convenience OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Schulte have in Germany?

Michael Schulte has an estimated audience of 464,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Michael Schulte fans?

80.6% of Michael Schulte fans are female, 19.4% are male, with an average age of 36.4 years.

03

Which brands do Michael Schulte fans like most?

Michael Schulte fans show strongest brand affinity for FlixBus (61.84×), Maite Kelly (30.96×), and Sarah Connor (15.4×) over the country average.

04

Where do Michael Schulte fans live in Germany?

Michael Schulte fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Schulte fans also like?

Beyond Michael Schulte itself, the audience over-indexes on Maite Kelly (30.96×), Sarah Connor (15.4×), Julia Beautx (22.58×), and Peter Maffay (17.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Michael Schulte audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Michael Schulte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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