Rascasse Audience Intelligence

Flixtrain Target Market in Germany

A data profile of the people who buy, follow and care about Flixtrain in Germany — modelled from more than twelve digital signal sources. Flixtrain has an estimated audience of 1,514,340 people in Germany.

#11among Software in Germany#558among Brand in Germany#217in Cars & Mobility

The average Flixtrain fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Baden-Württemberg.

Top brand affinities include Toniebox, Google Voice, FlixBus, with strongest over-indexing on Toniebox (60.27× the country average).

Demographically, the Flixtrain audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flixtrain fan in Germany is more female, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Toniebox.

Category: Cars & Mobility · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flixtrain profile in Germany.

Audience size
1.5M
in Germany
Gender
56.6%♀
43.4% male
Age
39.1
average years
Country rank
#4429
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Flixtrain

56.6% are female, 43.4% are male, average age 39.1.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Flixtrain audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age39.1
Estimated audience size1,514,340
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Flixtrain audience in Germany
Age bracketShare%
16-1923%
20-2917%
30-3917%
40-4921%
50+22%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Flixtrain audience comes from Germany.

Worldwide audience distribution share by country for Flixtrain
CountryShare
Germany87.9%
Netherlands1.2%
Switzerland1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flixtrain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flixtrain customers by region in Germany
#RegionReachAffinity×
01Berlin~200K2.91×
02Hamburg~70K2.00×
03Brandenburg~60K1.30×
04Nordrhein-Westfalen~400K1.26×
05Hessen~100K1.07×
06Sachsen~80K1.00×
07Baden-Württemberg~200K0.93×
08Schleswig-Holstein~50K0.89×
09Bremen~10K0.88×
10Sachsen-Anhalt~30K0.79×
11Thüringen~30K0.78×
12Niedersachsen~100K0.77×
13Rheinland-Pfalz~40K0.56×
14Mecklenburg-Vorpommern~10K0.37×
15Bayern~70K0.29×
16Saarland~5K0.27×
Fig. 06

Affinity by region

Affinity by region — Flixtrain, Germany
0.27×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flixtrain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flixtrain audience
#·InterestCategoryAffinity×
01Google VoiceTechnology & Electronics296.97×
02TonieboxKids & Family60.27×
03NCT (band)Music & Radio24.15×
04Michael SchulteMusic & Radio21.21×
05Song Hye-kyoFashion & Accessoires16.05×
06TrenitaliaCars & Mobility14.20×
07VuelingTravel & Leisure10.60×
08Bob OdenkirkMovies & TV10.32×
09CarpoolCars & Mobility10.09×
10Al Nassr FCSports9.00×
11FlixBusCars & Mobility8.90×
12BTSMusic & Radio7.25×
13Jackie ChanMovies & TV7.20×
14Globe-TrotterFashion & Accessoires6.25×
15Thomas AndersMusic & Radio5.92×
16Deutsche BahnCars & Mobility4.24×
17NatureHome & Garden2.46×
18VacationsTravel & Leisure2.08×
19FamilyKids & Family2.00×
20TagesschauMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flixtrain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flixtrain audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.42×
Convenience OrientationPREMIUM1.31×
TravellingTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flixtrain audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Price SensitivityPREMIUM0.93×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Flixtrain's target market in Germany?

Flixtrain's target market in Germany covers an estimated 1,514,340 people, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Flixtrain customers?

56.6% of the Flixtrain audience are female, 43.4% are male, with an average age of 39.1 years.

03

Which brands do Flixtrain fans like most?

Flixtrain fans show strongest brand affinity for Toniebox (60.27×), Google Voice (296.97×), and FlixBus (8.9×) over the country average.

04

Where do Flixtrain fans live in Germany?

Flixtrain fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Berlin (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Flixtrain fans also like?

Beyond Flixtrain itself, the audience over-indexes on Google Voice (296.97×), FlixBus (8.9×), Deutsche Bahn (4.24×), and Michael Schulte (21.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Germany

See Flixtrain audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flixtrain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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