Diesel Audience in Germany
Diesel has an estimated audience of 1,230,125 people in Germany. 47.9% are female, 52.1% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fashion Designer: Style Icon, Information sensitivity, Gender-neutral language, DEFCON (video game), Hand knitting.
The average Diesel fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fashion Designer: Style Icon, Information sensitivity, Gender-neutral language, with strongest over-indexing on Fashion Designer: Style Icon (325.37× the country average). Demographically, the Diesel audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Diesel fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 42.3 |
| Estimated audience size | 1,230,125 |
Audience persona
The typical Diesel fan in Germany is balanced, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Fashion Designer: Style Icon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 561,247 | 1.08× |
| Bayern | 422,968 | 1.1× |
| Baden-Württemberg | 336,755 | 1.04× |
| Hessen | 245,460 | 1.35× |
| Niedersachsen | 226,427 | 0.98× |
| Berlin | 177,291 | 1.66× |
| Rheinland-Pfalz | 123,766 | 1.04× |
| Sachsen | 98,808 | 0.85× |
| Schleswig-Holstein | 81,163 | 0.95× |
| Brandenburg | 68,459 | 0.93× |
| Hamburg | 52,718 | 0.98× |
| Thüringen | 50,555 | 0.83× |
| Sachsen-Anhalt | 50,209 | 0.81× |
| Mecklenburg-Vorpommern | 34,734 | 0.76× |
| Saarland | 24,637 | 0.84× |
| Bremen | 16,338 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fashion Designer: Style Icon | 325.37× | Games |
| Information sensitivity | 3.77× | Technology & Electronics |
| Gender-neutral language | 1.88× | Politics & Society |
| DEFCON (video game) | 2.3× | Games |
| Hand knitting | 2.16× | Home & Garden |
| Kotlet schabowy | 5.46× | Food & Beverages |
| Mihara, Hiroshima | 2.87× | Travel & Leisure |
| Grossglockner | 1.83× | Travel & Leisure |
| Knattspyrnufélagið Víkingur | 2.26× | Sports |
| Koç University | 2.07× | Business & Career |
| Štip | 3.07× | Travel & Leisure |
| Qurabiya | 1.92× | Food & Beverages |
| Crewe | 2.01× | Travel & Leisure |
| Corby | 2.72× | Travel & Leisure |
| Knackwurst | 2.42× | Food & Beverages |
| Haiku | 3.08× | Literature |
| Cumbernauld | 4.13× | Travel & Leisure |
| The Defender | 1.53× | Movies & TV |
| Westport, County Mayo | 1.89× | Travel & Leisure |
| Informatica | 1.88× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 0.71 |
| Family Orientation | CONSERVATISM | 0.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 17.5% |
| Brazil | 7.4% |
See Diesel audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Chris Rea (2,309,197)
- Dua Lipa (1,936,216)
Frequently asked questions
How many fans does Diesel have in Germany?
Diesel has an estimated audience of 1,230,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diesel fans?
47.9% of Diesel fans are female, 52.1% are male, with an average age of 42.3 years.
Which brands do Diesel fans like most?
Diesel fans show strongest brand affinity for Fashion Designer: Style Icon (325.37×), Information sensitivity (3.77×), and Gender-neutral language (1.88×) over the country average.
Where do Diesel fans live in Germany?
Diesel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 561,247), Bayern (reach 422,968), and Baden-Württemberg (reach 336,755). These three regions account for the largest share of the active audience.
What other brands do Diesel fans also like?
Beyond Diesel itself, the audience over-indexes on Information sensitivity (3.77×), Gender-neutral language (1.88×), DEFCON (video game) (2.3×), and Hand knitting (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diesel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.