Home Based Business Audience in United States

Home Based Business logo

Home Based Business has an estimated audience of 608,185 people in United States. 57.1% are female, 42.9% are male, average age 35.5. Top regions: California, Texas, New York. Top brand affinities: Home construction, Harmony Korine, Elsword, Plainfield, New Jersey, edureka.

The average Home Based Business fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, Harmony Korine, Elsword, with strongest over-indexing on Home construction (4.77× the country average). Demographically, the Home Based Business audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Home Based Business fans

Demographic split for Home Based Business audience in United States
MetricValue
Female57.1%
Male42.9%
Average age35.5
Estimated audience size608,185

Audience persona

The typical Home Based Business fan in United States is more female, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Home Based Business in United States
RegionReachAffinity
California66,0830.99×
Texas48,1160.92×
New York40,3521.19×
Florida37,5400.91×
Georgia23,0511.23×
Illinois21,0681.04×
Pennsylvania17,0910.83×
North Carolina17,0420.93×
Arizona14,0601.13×
Ohio12,8580.69×
Maryland11,9751.15×
Michigan11,7760.74×
Virginia11,7220.79×
New Jersey11,4800.74×
Alabama11,2501.32×
Tennessee10,9090.89×
Washington10,6980.88×
Colorado10,2291.07×
Massachusetts9,0070.75×
Indiana8,7010.78×
Minnesota8,3420.96×
Louisiana7,9851.02×
Missouri7,5300.77×
South Carolina7,4100.81×
Oklahoma6,7481×
Nevada6,4121.09×
Kentucky6,2260.82×
Oregon5,8560.84×
Wisconsin5,7720.63×
Mississippi4,3690.87×
Arkansas4,3130.86×
Utah3,9330.72×
Connecticut3,8740.64×
Kansas3,7020.77×
Iowa3,5140.7×
Nebraska3,0721.01×
Hawaii2,4750.95×
West Virginia2,4050.85×
Alaska2,4001.84×
New Mexico2,2520.74×
Idaho2,2200.73×
Vermont2,1952.06×
Montana2,0921.24×
Rhode Island2,0731.07×
Maine2,0710.95×
South Dakota2,0651.47×
North Dakota2,0101.61×
New Hampshire1,9810.83×
Wyoming1,9452.16×
Washington, District of Columbia1,8561.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Based Business audience
BrandAffinityCategory
Home construction4.77×Home & Garden
Harmony Korine13.7×Movies & TV
Elsword20×Games
Plainfield, New Jersey13.78×Travel & Leisure
edureka42.21×Business & Career
La Opinión7.47×News
Stamp collecting4.66×Home & Garden
Kona Grill9.13×Food & Beverages
The Streets20×Music & Radio
Ken Ham16.63×Business & Career
Cam Ward3.06×Sports
Laneige3.99×Beauty & Wellness
Software widget10.5×Technology & Electronics
St. Ives9.56×Travel & Leisure
Jesse Plemons2.3×Movies & TV
Buying and Selling Real Estate5.22×Home & Garden
Home staging3.47×Home & Garden
Nebraska Cornhuskers football2.37×Sports
Noodle (Gorillaz)2.28×Music & Radio
Home Delivery1.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Based Business audience
TraitClusterScore
Quality AwarenessPREMIUM4.52
Career OrientationPOWER2.25
Risk AppetiteTHRILL2.08
TravellingTHRILL1.82
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Home Based Business
CountryShare
Saudi Arabia14.4%
United States12.0%
Germany6.7%

See Home Based Business audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Home Based Business have in United States?

Home Based Business has an estimated audience of 608,185 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Based Business fans?

57.1% of Home Based Business fans are female, 42.9% are male, with an average age of 35.5 years.

Which brands do Home Based Business fans like most?

Home Based Business fans show strongest brand affinity for Home construction (4.77×), Harmony Korine (13.7×), and Elsword (20×) over the country average.

Where do Home Based Business fans live in United States?

Home Based Business fans in United States are most concentrated in California (reach 66,083), Texas (reach 48,116), and New York (reach 40,352). These three regions account for the largest share of the active audience.

What other brands do Home Based Business fans also like?

Beyond Home Based Business itself, the audience over-indexes on Harmony Korine (13.7×), Elsword (20×), Plainfield, New Jersey (13.78×), and edureka (42.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Based Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.