Home Based Business Audience in United States

Home Based Business has an estimated audience of 608,185 people in United States. 57.1% are female, 42.9% are male, average age 35.5. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Scooby-Doo, Diabetes mellitus awareness, Red Sea, Microblogging.

The average Home Based Business fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Scooby-Doo, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Home Based Business audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Home Based Business fans

Demographic split for Home Based Business audience in United States
MetricValue
Female57.1%
Male42.9%
Average age35.5
Estimated audience size608,185

Audience persona

The typical Home Based Business fan in United States is more female, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Home Based Business in United States
RegionReachAffinity
California66,0830.99×
Texas48,1160.92×
New York40,3521.19×
Florida37,5400.91×
Georgia23,0511.23×
Illinois21,0681.04×
Pennsylvania17,0910.83×
North Carolina17,0420.93×
Arizona14,0601.13×
Ohio12,8580.69×
Maryland11,9751.15×
Michigan11,7760.74×
Virginia11,7220.79×
New Jersey11,4800.74×
Alabama11,2501.32×
Tennessee10,9090.89×
Washington10,6980.88×
Colorado10,2291.07×
Massachusetts9,0070.75×
Indiana8,7010.78×
Minnesota8,3420.96×
Louisiana7,9851.02×
Missouri7,5300.77×
South Carolina7,4100.81×
Oklahoma6,7481×
Nevada6,4121.09×
Kentucky6,2260.82×
Oregon5,8560.84×
Wisconsin5,7720.63×
Mississippi4,3690.87×
Arkansas4,3130.86×
Utah3,9330.72×
Connecticut3,8740.64×
Kansas3,7020.77×
Iowa3,5140.7×
Nebraska3,0721.01×
Hawaii2,4750.95×
West Virginia2,4050.85×
Alaska2,4001.84×
New Mexico2,2520.74×
Idaho2,2200.73×
Vermont2,1952.06×
Montana2,0921.24×
Rhode Island2,0731.07×
Maine2,0710.95×
South Dakota2,0651.47×
North Dakota2,0101.61×
New Hampshire1,9810.83×
Wyoming1,9452.16×
Washington, District of Columbia1,8561.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Based Business audience
BrandAffinityCategory
Autism Awareness19.03×Health
Scooby-Doo10.03×Movies & TV
Diabetes mellitus awareness12.48×Health
Red Sea23.57×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Lunchables38.59×Food & Beverages
Bachelor of Business Administration42.21×Business & Career
Income tax13.19×Business & Career
Egypt national football team47.18×Sports
Google News5.82×News
Kia Sportage20×Cars & Mobility
Mamma Mia!15.27×Movies & TV
Self-employment5.94×Business & Career
DeviantArt5.53×Internet & Social Media
Moulin Rouge!16.63×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Arabic coffee13.86×Food & Beverages
Commodity market14.4×Business & Career
Freelancer5.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Based Business audience
TraitClusterScore
Quality AwarenessPREMIUM4.52
Career OrientationPOWER2.25
Risk AppetiteTHRILL2.08
TravellingTHRILL1.82
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Home Based Business
CountryShare
Saudi Arabia14.4%
United States12.0%
Germany6.7%

See Home Based Business audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Home Based Business have in United States?

Home Based Business has an estimated audience of 608,185 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Based Business fans?

57.1% of Home Based Business fans are female, 42.9% are male, with an average age of 35.5 years.

Which brands do Home Based Business fans like most?

Home Based Business fans show strongest brand affinity for Autism Awareness (19.03×), Scooby-Doo (10.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Home Based Business fans live in United States?

Home Based Business fans in United States are most concentrated in California (reach 66,083), Texas (reach 48,116), and New York (reach 40,352). These three regions account for the largest share of the active audience.

What other brands do Home Based Business fans also like?

Beyond Home Based Business itself, the audience over-indexes on Scooby-Doo (10.03×), Diabetes mellitus awareness (12.48×), Red Sea (23.57×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Based Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.