Rascasse Audience Intelligence

Home Based Business Audience in United States

A data profile of the people who buy, follow and care about Home Based Business in United States — modelled from more than twelve digital signal sources. Home Based Business has an estimated audience of 608,185 people in United States.

#10580among Topic in United States#2034in Business & Career

The average Home Based Business fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, Red Sea, Scooby-Doo, with strongest over-indexing on Google News (11.8× the country average).

Demographically, the Home Based Business audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Based Business fan in United States is more female, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Based Business profile in United States.

Audience size
608K
in United States
Gender
57.1%♀
42.9% male
Age
35.5
average years
Country rank
#32536
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Based Business fans

57.1% are female, 42.9% are male, average age 35.5.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Home Based Business audience in United States
MetricValue
Female57.1%
Male42.9%
Average age35.5
Estimated audience size608,185
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Home Based Business audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3922%
40-4917%
50+12%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Home Based Business audience comes from United States.

Worldwide audience distribution share by country for Home Based Business
CountryShare
Saudi Arabia14.4%
United States12.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Based Business audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Based Business fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.21×
02North Dakota~1K1.18×
03Vermont~1K1.18×
04Georgia~20K1.14×
05South Dakota~2K1.14×
06Alabama~9K1.11×
07Montana~2K1.09×
08Delaware~2K1.05×
09Nevada~6K1.03×
10New York~30K1.02×
11Maine~2K1.02×
12Rhode Island~2K1.02×
13Maryland~10K1.01×
14Hawaii~3K1.01×
15West Virginia~3K1.00×
16New Hampshire~2K1.00×
17Washington, District of Columbia~2K1.00×
18Arizona~10K0.99×
19Louisiana~8K0.99×
20Nebraska~3K0.99×
21Idaho~3K0.98×
22Mississippi~5K0.97×
23New Mexico~3K0.97×
24Oklahoma~6K0.96×
25Arkansas~5K0.96×
26North Carolina~20K0.95×
27Colorado~9K0.95×
28South Carolina~9K0.94×
29Kansas~4K0.94×
30Kentucky~7K0.93×
31Iowa~5K0.93×
32Illinois~20K0.92×
33Minnesota~8K0.92×
34Utah~5K0.92×
35Florida~40K0.91×
36Tennessee~10K0.91×
37Oregon~6K0.91×
38California~60K0.90×
39Connecticut~5K0.89×
40Michigan~10K0.88×
41Washington~10K0.88×
42Missouri~9K0.88×
43Texas~50K0.87×
44Virginia~10K0.87×
45Indiana~10K0.87×
46Wisconsin~8K0.86×
47Pennsylvania~20K0.84×
48Massachusetts~10K0.84×
49New Jersey~10K0.83×
50Ohio~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Home Based Business, United States
0.80×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Based Business audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Based Business audience
#·InterestCategoryAffinity×
01LunchablesFood & Beverages39.73×
02Egypt national football teamSports34.24×
03Red SeaTravel & Leisure26.22×
04Mamma Mia!Movies & TV20.00×
05Mohamed SalahSports20.00×
06Arabic coffeeFood & Beverages17.01×
07AviciiMusic & Radio16.62×
08Commodity marketBusiness & Career16.00×
09Liability insuranceBusiness & Career13.88×
10Swing tradingBusiness & Career13.19×
11Turkish AirlinesTravel & Leisure12.00×
12Google NewsNews11.80×
13Investment bankingBusiness & Career8.29×
14Scooby-DooMovies & TV8.14×
15Frontier AirlinesTravel & Leisure6.70×
16FreelancerBusiness & Career5.67×
17Self-employmentBusiness & Career5.61×
18JetBlueTravel & Leisure4.66×
19YouTube MusicInternet & Social Media3.55×
20Bank of AmericaBusiness & Career3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Based Business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Based Business audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.24×
Risk AppetiteTHRILL2.17×
Career OrientationPOWER2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Based Business audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
Pet OwnershipJOY0.78×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Based Business have in United States?

Home Based Business has an estimated audience of 608,185 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home Based Business fans?

57.1% of Home Based Business fans are female, 42.9% are male, with an average age of 35.5 years.

03

Which brands do Home Based Business fans like most?

Home Based Business fans show strongest brand affinity for Google News (11.8×), Red Sea (26.22×), and Scooby-Doo (8.14×) over the country average.

04

Where do Home Based Business fans live in United States?

Home Based Business fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Home Based Business fans also like?

Beyond Home Based Business itself, the audience over-indexes on Red Sea (26.22×), Scooby-Doo (8.14×), Lunchables (39.73×), and Mamma Mia! (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Home Based Business audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Based Business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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