Rascasse Audience Intelligence

Liability insurance Audience in United States

A data profile of the people who buy, follow and care about Liability insurance in United States — modelled from more than twelve digital signal sources. Liability insurance has an estimated audience of 2,317,834 people in United States.

#1among Insurance in United States#5850among Topic in United States#985in Business & Career

The average Liability insurance fan in United States is 42.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Commercial pilot license, Private pilot licence, Flight training, with strongest over-indexing on Commercial pilot license (20.61× the country average).

Demographically, the Liability insurance audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liability insurance fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Commercial pilot license.

Category: Business & Career · Type: Topic · Subtype: Insurance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liability insurance profile in United States.

Audience size
2.3M
in United States
Gender
37.6%♀
62.4% male
Age
42.1
average years
Country rank
#12659
Topic in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liability insurance fans

37.6% are female, 62.4% are male, average age 42.1.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Liability insurance audience in United States
MetricValue
Female37.6%
Male62.4%
Average age42.1
Estimated audience size2,317,834
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Liability insurance audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Liability insurance audience comes from United States.

Worldwide audience distribution share by country for Liability insurance
CountryShare
United States20.2%
Taiwan9.9%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liability insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Liability insurance fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.72×
02Mississippi~30K1.70×
03Georgia~100K1.66×
04Texas~300K1.54×
05North Carolina~100K1.54×
06Illinois~100K1.24×
07Arkansas~20K1.22×
08South Dakota~6K1.19×
09Rhode Island~9K1.17×
10Tennessee~50K1.12×
11Florida~200K1.10×
12New Jersey~60K1.10×
13Louisiana~30K1.10×
14Alaska~5K1.08×
15Vermont~4K1.08×
16Alabama~30K1.07×
17Missouri~40K1.06×
18California~300K1.04×
19North Dakota~5K1.02×
20Hawaii~10K1.01×
21Montana~7K1.01×
22Kansas~20K1.00×
23Oklahoma~30K0.99×
24Pennsylvania~80K0.97×
25Delaware~6K0.97×
26Ohio~70K0.96×
27Virginia~50K0.93×
28South Carolina~30K0.93×
29Nevada~20K0.92×
30Nebraska~10K0.91×
31Kentucky~30K0.90×
32Indiana~40K0.89×
33Maryland~40K0.89×
34Colorado~30K0.89×
35New Mexico~10K0.88×
36Idaho~10K0.88×
37West Virginia~9K0.87×
38New Hampshire~8K0.87×
39Connecticut~20K0.85×
40Maine~7K0.85×
41Washington~40K0.80×
42Iowa~20K0.79×
43Oregon~20K0.78×
44Arizona~40K0.77×
45Utah~20K0.77×
46Washington, District of Columbia~5K0.77×
47Wisconsin~30K0.75×
48Minnesota~20K0.72×
49Michigan~40K0.71×
50Massachusetts~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Liability insurance, United States
0.71×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liability insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liability insurance audience
#·InterestCategoryAffinity×
01Commercial pilot licenseTravel & Leisure20.61×
02Private pilot licenceBusiness & Career16.80×
03CessnaCars & Mobility16.13×
04Plaza HotelTravel & Leisure15.67×
05TAP PortugalTravel & Leisure14.93×
06Auto-Owners InsuranceBusiness & Career9.80×
07Flight trainingBusiness & Career7.88×
08Low-cost carrierTravel & Leisure7.45×
09Ed HarrisMovies & TV4.38×
10Jon HammMovies & TV4.18×
11Progressive CorporationBusiness & Career3.39×
12PedestrianCars & Mobility3.37×
13Mechanical engineeringBusiness & Career2.94×
14Cars (film)Movies & TV2.54×
15East Coast hip hopMusic & Radio2.32×
16ChaseBusiness & Career2.23×
17Gospel musicMusic & Radio1.84×
18Bank of AmericaBusiness & Career1.75×
19FIFA World CupSports1.57×
20American AirlinesTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liability insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liability insurance audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Luxury OrientationPREMIUM1.32×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liability insurance audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Community OrientationOPEN0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liability insurance have in United States?

Liability insurance has an estimated audience of 2,317,834 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Liability insurance fans?

37.6% of Liability insurance fans are female, 62.4% are male, with an average age of 42.1 years.

03

Which brands do Liability insurance fans like most?

Liability insurance fans show strongest brand affinity for Commercial pilot license (20.61×), Private pilot licence (16.8×), and Flight training (7.88×) over the country average.

04

Where do Liability insurance fans live in United States?

Liability insurance fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Liability insurance fans also like?

Beyond Liability insurance itself, the audience over-indexes on Private pilot licence (16.8×), Flight training (7.88×), Cessna (16.13×), and Progressive Corporation (3.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Liability insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liability insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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