Liability insurance Audience in United States

Liability insurance logo

Liability insurance has an estimated audience of 2,317,834 people in United States. 37.6% are female, 62.4% are male, average age 42.1. Top regions: Texas, California, New York. Top brand affinities: Commercial pilot license, Private pilot licence, Flight training, Cessna, Progressive Corporation.

The average Liability insurance fan in United States is 42.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Commercial pilot license, Private pilot licence, Flight training, with strongest over-indexing on Commercial pilot license (20.61× the country average). Demographically, the Liability insurance audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Insurance

Demographics of Liability insurance fans

Demographic split for Liability insurance audience in United States
MetricValue
Female37.6%
Male62.4%
Average age42.1
Estimated audience size2,317,834

Audience persona

The typical Liability insurance fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Commercial pilot license.

Top regions in United States

Top regions ranked by reach for Liability insurance in United States
RegionReachAffinity
Texas336,2591.69×
California286,3851.12×
New York275,7812.13×
Florida194,0881.24×
Georgia138,3051.94×
North Carolina116,5831.67×
Illinois112,4991.46×
Pennsylvania86,1201.1×
New Jersey76,1131.29×
Ohio63,3330.89×
Tennessee48,0881.03×
Virginia44,8670.79×
Maryland37,7600.95×
Missouri37,4621×
Michigan37,1710.61×
Washington36,4270.78×
Mississippi33,9971.78×
Indiana33,2680.79×
Colorado32,5020.89×
Massachusetts32,3200.71×
Louisiana32,0541.07×
Arizona30,9510.65×
Alabama27,0940.84×
South Carolina27,0160.77×
Kentucky23,7580.82×
Arkansas22,9421.2×
Oklahoma22,8420.89×
Wisconsin22,2430.64×
Nevada20,6960.92×
Minnesota20,3690.61×
Connecticut19,5670.84×
Oregon18,2090.69×
Kansas15,3830.84×
Utah13,6510.66×
Iowa13,1840.69×
Hawaii10,9511.1×
Rhode Island9,6011.3×
Idaho9,2560.8×
Nebraska9,0830.78×
New Mexico8,5090.73×
West Virginia7,9420.74×
New Hampshire7,4650.82×
South Dakota6,7861.27×
Maine6,1310.74×
Delaware5,9060.92×
Montana5,7680.9×
Alaska5,3091.07×
Washington, District of Columbia5,2760.76×
Vermont4,6161.13×
North Dakota3,9640.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liability insurance audience
BrandAffinityCategory
Commercial pilot license20.61×Travel & Leisure
Private pilot licence16.8×Business & Career
Flight training7.88×Business & Career
Cessna16.13×Cars & Mobility
Progressive Corporation3.39×Business & Career
Chase2.23×Business & Career
Cars (film)2.54×Movies & TV
Low-cost carrier7.45×Travel & Leisure
Bank of America1.75×Business & Career
Mechanical engineering2.94×Business & Career
East Coast hip hop2.32×Music & Radio
Plaza Hotel15.67×Travel & Leisure
American Airlines1.55×Travel & Leisure
Gospel music1.84×Music & Radio
FIFA World Cup1.57×Sports
Auto-Owners Insurance9.8×Business & Career
Jon Hamm4.18×Movies & TV
Pedestrian3.37×Cars & Mobility
Ryanair10.14×Travel & Leisure
GEICO2.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liability insurance audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Quality AwarenessPREMIUM1.67
Career OrientationPOWER1.61
Need for SecurityCONSERVATISM1.5
Family OrientationCONSERVATISM1.35
Urban LifestyleOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Liability insurance
CountryShare
United States20.2%
Taiwan9.9%
Japan6.6%

See Liability insurance audiences in other countries

More Insurance audiences in United States

Frequently asked questions

How many fans does Liability insurance have in United States?

Liability insurance has an estimated audience of 2,317,834 people in United States, concentrated in Texas and California.

What is the gender split and age of Liability insurance fans?

37.6% of Liability insurance fans are female, 62.4% are male, with an average age of 42.1 years.

Which brands do Liability insurance fans like most?

Liability insurance fans show strongest brand affinity for Commercial pilot license (20.61×), Private pilot licence (16.8×), and Flight training (7.88×) over the country average.

Where do Liability insurance fans live in United States?

Liability insurance fans in United States are most concentrated in Texas (reach 336,259), California (reach 286,385), and New York (reach 275,781). These three regions account for the largest share of the active audience.

What other brands do Liability insurance fans also like?

Beyond Liability insurance itself, the audience over-indexes on Private pilot licence (16.8×), Flight training (7.88×), Cessna (16.13×), and Progressive Corporation (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liability insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.