Cessna Audience in United States

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Cessna has an estimated audience of 958,501 people in United States. 30.4% are female, 69.6% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Google Flights, Aircraft, Private pilot licence, Piper Aircraft, Flying club.

The average Cessna fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Flights, Aircraft, Private pilot licence, with strongest over-indexing on Google Flights (19.54× the country average). Demographically, the Cessna audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Cessna fans

Demographic split for Cessna audience in United States
MetricValue
Female30.4%
Male69.6%
Average age38.1
Estimated audience size958,501

Audience persona

The typical Cessna fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Cessna in United States
RegionReachAffinity
California119,1401.13×
Texas86,1791.05×
Florida69,3411.07×
New York44,8530.84×
Illinois28,2870.89×
Georgia27,4100.93×
Pennsylvania26,5190.82×
North Carolina26,3960.92×
Washington25,6311.33×
Ohio24,6460.83×
Kansas23,5023.11×
Virginia23,2180.99×
Arizona22,7191.16×
Michigan21,2640.85×
New Jersey19,7000.81×
Colorado18,2071.21×
Massachusetts17,2650.91×
Tennessee17,0570.89×
Indiana15,5540.89×
Missouri15,5221×
Maryland13,0660.79×
Wisconsin13,0160.9×
Minnesota12,8400.93×
Oklahoma12,8331.21×
Oregon12,6901.16×
Alabama12,4340.93×
South Carolina12,3680.86×
Kentucky10,1930.85×
Louisiana9,9620.81×
Utah9,7121.13×
Nevada8,8340.95×
Connecticut8,0190.83×
Arkansas8,0081.01×
Iowa7,4510.94×
Mississippi6,3390.8×
Idaho5,4971.14×
Hawaii5,4921.33×
Nebraska4,3640.91×
New Mexico4,0590.84×
New Hampshire3,5210.93×
West Virginia3,2970.74×
Maine3,2450.95×
Washington, District of Columbia3,1291.09×
Montana3,0771.16×
Rhode Island2,1140.69×
North Dakota2,0601.05×
South Dakota1,8140.82×
Delaware1,7100.65×
Vermont1,6660.99×
Wyoming1,3980.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cessna audience
BrandAffinityCategory
Google Flights19.54×Travel & Leisure
Aircraft9.22×Cars & Mobility
Private pilot licence24.99×Business & Career
Piper Aircraft49.14×Cars & Mobility
Flying club35.01×
Flight simulator20.12×Games
Experimental Aircraft Association41.14×Cars & Mobility
Spirit Airlines7.85×Travel & Leisure
Final Destination3.99×Movies & TV
Lufthansa14.05×Travel & Leisure
Air France13.16×Travel & Leisure
American Airlines3.02×Travel & Leisure
United Airlines3.94×Travel & Leisure
Flight training10.09×Business & Career
Pilot Academy29.86×Games
Beechcraft39.46×Cars & Mobility
Chase3.2×Business & Career
FlightAware6.8×Travel & Leisure
British Airways8.84×Travel & Leisure
Singapore Airlines14.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cessna audience
TraitClusterScore
PatriotismCONSERVATISM5.09
Risk AppetiteTHRILL2.18
Luxury OrientationPREMIUM1.77
Quality AwarenessPREMIUM1.57
TravellingTHRILL1.45
Need for SecurityCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Cessna
CountryShare
United States28.4%
Germany7.2%
Brazil5.1%

See Cessna audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Cessna have in United States?

Cessna has an estimated audience of 958,501 people in United States, concentrated in California and Texas.

What is the gender split and age of Cessna fans?

30.4% of Cessna fans are female, 69.6% are male, with an average age of 38.1 years.

Which brands do Cessna fans like most?

Cessna fans show strongest brand affinity for Google Flights (19.54×), Aircraft (9.22×), and Private pilot licence (24.99×) over the country average.

Where do Cessna fans live in United States?

Cessna fans in United States are most concentrated in California (reach 119,140), Texas (reach 86,179), and Florida (reach 69,341). These three regions account for the largest share of the active audience.

What other brands do Cessna fans also like?

Beyond Cessna itself, the audience over-indexes on Aircraft (9.22×), Private pilot licence (24.99×), Piper Aircraft (49.14×), and Flying club (35.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cessna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.