A data profile of the people who buy, follow and care about Aircraft in United States — modelled from more than twelve digital signal sources. Aircraft has an estimated audience of 28,377,667 people in United States.
The average Aircraft fan in United States is 42.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Helicopter, Google Flights, Tram, with strongest over-indexing on Helicopter (4.58× the country average).
Demographically, the Aircraft audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Aircraft fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Helicopter.
The key figures that characterise the Aircraft profile in United States.
37.2% are female, 62.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 42.2 |
| Estimated audience size | 28,377,667 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Aircraft audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.5% |
| United Kingdom | 5.6% |
| Brazil | 4.3% |
Where the Aircraft audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~900K | 1.53× | |
| 02 | Kansas | ~300K | 1.47× | |
| 03 | Alaska | ~90K | 1.46× | |
| 04 | Florida | ~2.5M | 1.28× | |
| 05 | Hawaii | ~200K | 1.28× | |
| 06 | Oklahoma | ~400K | 1.23× | |
| 07 | California | ~3.5M | 1.17× | |
| 08 | Texas | ~3M | 1.16× | |
| 09 | Arizona | ~700K | 1.15× | |
| 10 | Virginia | ~800K | 1.10× | |
| 11 | Nevada | ~300K | 1.10× | |
| 12 | Missouri | ~500K | 1.09× | |
| 13 | Montana | ~80K | 1.05× | |
| 14 | Georgia | ~900K | 1.04× | |
| 15 | Maryland | ~500K | 1.04× | |
| 16 | New Mexico | ~100K | 1.04× | |
| 17 | Oregon | ~300K | 1.03× | |
| 18 | Idaho | ~100K | 1.03× | |
| 19 | South Carolina | ~400K | 1.02× | |
| 20 | Utah | ~300K | 1.02× | |
| 21 | Washington, District of Columbia | ~90K | 1.02× | |
| 22 | North Carolina | ~900K | 1.00× | |
| 23 | Colorado | ~400K | 1.00× | |
| 24 | Louisiana | ~400K | 1.00× | |
| 25 | Nebraska | ~100K | 0.99× | |
| 26 | Indiana | ~500K | 0.98× | |
| 27 | Kentucky | ~400K | 0.98× | |
| 28 | Delaware | ~80K | 0.97× | |
| 29 | North Dakota | ~60K | 0.97× | |
| 30 | Minnesota | ~400K | 0.94× | |
| 31 | New Jersey | ~700K | 0.93× | |
| 32 | Alabama | ~400K | 0.93× | |
| 33 | Tennessee | ~500K | 0.92× | |
| 34 | New York | ~1.5M | 0.91× | |
| 35 | Mississippi | ~200K | 0.91× | |
| 36 | Arkansas | ~200K | 0.91× | |
| 37 | South Dakota | ~60K | 0.91× | |
| 38 | Illinois | ~800K | 0.89× | |
| 39 | Connecticut | ~200K | 0.87× | |
| 40 | Ohio | ~800K | 0.86× | |
| 41 | Iowa | ~200K | 0.86× | |
| 42 | New Hampshire | ~100K | 0.86× | |
| 43 | Vermont | ~40K | 0.86× | |
| 44 | Wisconsin | ~400K | 0.85× | |
| 45 | Pennsylvania | ~800K | 0.84× | |
| 46 | West Virginia | ~100K | 0.83× | |
| 47 | Michigan | ~600K | 0.81× | |
| 48 | Maine | ~80K | 0.81× | |
| 49 | Rhode Island | ~70K | 0.80× | |
| 50 | Massachusetts | ~400K | 0.75× |
The strongest cross-interests of the Aircraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 9.22× | ||
| 02 | Flight simulator | Games | 7.27× | ||
| 03 | Helicopter | Cars & Mobility | 4.58× | ||
| 04 | Tram | Cars & Mobility | 4.14× | ||
| 05 | FlightAware | Travel & Leisure | 4.09× | ||
| 06 | Google Flights | Travel & Leisure | 3.64× | ||
| 07 | Largemouth bass | Food & Beverages | 3.09× | ||
| 08 | Multi-tool | Home & Garden | 2.64× | ||
| 09 | Labor Day | Politics & Society | 2.40× | ||
| 10 | Fly fishing | Sports | 2.34× | ||
| 11 | Lumber | Home & Garden | 2.32× | ||
| 12 | Real property | Home & Garden | 2.22× | ||
| 13 | Innovation | Business & Career | 2.15× | ||
| 14 | NASDAQ | Business & Career | 2.06× | ||
| 15 | Diaper bag | Kids & Family | 2.04× | ||
| 16 | Golf Channel | Sports | 2.01× | ||
| 17 | Mechanical engineering | Business & Career | 1.99× | ||
| 18 | Carpentry | Home & Garden | 1.87× | ||
| 19 | Planet Fitness | Sports | 1.83× | ||
| 20 | Bass guitar | Music & Radio | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.36× | |
| Risk Appetite | THRILL | 1.93× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Social Media Usage | JOY | 0.80× | |
| Pet Ownership | JOY | 0.81× |
Aircraft has an estimated audience of 28,377,667 people in United States, concentrated in California and Texas.
37.2% of Aircraft fans are female, 62.8% are male, with an average age of 42.2 years.
Aircraft fans show strongest brand affinity for Helicopter (4.58×), Google Flights (3.64×), and Tram (4.14×) over the country average.
Aircraft fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Aircraft itself, the audience over-indexes on Google Flights (3.64×), Tram (4.14×), Planet Fitness (1.83×), and Real property (2.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Aircraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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